abhishreshthaa
Abhijeet S
Brand as a product: A core element of a brand’s identity is usually its product thrust, which will affect the type of associations that are desirable and feasible.
A strong link to a product class means that the brand will be recalled when the product class is cued. A dominant brand will often be the only brand recalled.
Band Aid in adhesive bandages i.e. whenever we think of bandages Band Aid is the first thing that comes to our mind. And many a times the consumers use the word Band Aid instead of bandage.
Bisleri is the word almost synonymous with the mineral water. Whenever one thinks of mineral water Bisleri is the first name that comes to their mind. (Now the leader in this segment is Kinley)
A strong link to a product class means that the brand will be recalled when the product class is cued. A dominant brand will often be the only brand recalled.
Band Aid in adhesive bandages i.e. whenever we think of bandages Band Aid is the first thing that comes to our mind. And many a times the consumers use the word Band Aid instead of bandage.
Bisleri is the word almost synonymous with the mineral water. Whenever one thinks of mineral water Bisleri is the first name that comes to their mind. (Now the leader in this segment is Kinley)