Brand Activation

[Kalpana Heliya]

From marketing brands to brand activation As society moves into post modernism, new companies have evolved and older ones have reformed their businesses to meet the changing needs of people and companies. These companies have listened to their customers, and they have learned that, both as companies and as persons, we perceive ourselves as individuals with specific needs. The enlightened individual is the focal point in the postmodern society. As Robert Delamar states in his article “Post-modernism, electronic consciousness and humanness”: “Humanity is the center of the postmodern period; indeed it is helpful to characterize this age as the selfcentered
era”. Today, people are no longer a massive work force, or manipulated consumers. Each individual brings competence and ideas valuable for every kind of commercial business. We look upon ourselves as persons with individual values and preferential needs. An increasing number of industries have specialized in meeting the increased complexity of the individual needs. Staffing service, with companies such as Manpower, have flourished meeting the demands in a rapidly changing global
business environment where flexibility is key to a lot of companies.

 

[jitendra05]

From marketing brands to brand activation As society moves into post modernism, new companies have evolved and older ones have reformed their businesses to meet the changing needs of people and companies. These companies have listened to their customers, and they have learned that, both as companies and as persons, we perceive ourselves as individuals with specific needs. The enlightened individual is the focal point in the postmodern society. As Robert Delamar states in his article “Post-modernism, electronic consciousness and humanness”: “Humanity is the center of the postmodern period; indeed it is helpful to characterize this age as the selfcentered
era”. Today, people are no longer a massive work force, or manipulated consumers. Each individual brings competence and ideas valuable for every kind of commercial business. We look upon ourselves as persons with individual values and preferential needs. An increasing number of industries have specialized in meeting the increased complexity of the individual needs. Staffing service, with companies such as Manpower, have flourished meeting the demands in a rapidly changing global
business environment where flexibility is key to a lot of companies.

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