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Description
h. r course subject

Porters Value Chain
Secondary Activities Firms Infrastructure Human Resources Technology Procurement

Inbound Operations Logistics

Outbound Logistics

Sales & Marketing

After Sales Service

9/29/2013

Primary Activities

1

Primary Activities
1. Inbound Logistics - involve relationships with suppliers and include all the activities required to receive, store, and disseminate inputs. 2. Operations - are all the activities required to transform inputs into outputs (products and services). 3. Outbound Logistics - include all the activities required to collect, store, and distribute the output. 4. Marketing and Sales - activities inform buyers about products and services induce buyers to purchase them, and facilitate their purchase.

5. Service - includes all the activities required to keep the product or service working effectively for the buyer after it is sold and delivered.
2

Secondary Activities
1. Procurement - is the acquisition of inputs, or resources, for the firm. 2. Human Resource management - consists of all activities involved in recruiting, hiring, training, developing, compensating and (if necessary) dismissing or laying off personnel. 3. Technological Development - pertains to the equipment, hardware, software, procedures and technical knowledge brought to bear in the firm's transformation of inputs into outputs. 4. Infrastructure - serves the company's needs and ties its various parts together, it consists of functions or departments such as accounting, legal, finance, planning, public affairs, government relations, quality assurance and general management.

3

Ansoff’s Product-Market Development Model
Existing Product
Existing Market Market Penetration
(Sell more in existing Markets)

New Products
Product Development
( Sell new products in

existing markets )

New Market

Market Development
(Achieve higher sales/market share of existing products) in new markets

Diversification
( Sell new products in new markets )
4

9/29/2013

Porters 5 Forces

Strategy Formulation

Existing Business Model Vision, Mission, Goals & Objectives

External Analysis: Opportunities and Threat

SWOT

Internal Analysis: Strengths and Weaknesses

Feedback

Functional Level Strategies

Business Level Strategies
Corporate Level Strategies

Strategy Implementation

Strategic governance and Control

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