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Pardhu Vanchanagiri
BMW Marketing strategy!!
Well how many of you know the abbreviation of BMW???
To be frank, when I am writing this for you, I have got to know that and I swear I don’t actually know it before writing this article.
My rigorous researches have told me that,
BMW is Bayerische Motoren Werke AG and for the comfort of people like me, it is read in English with the name, Bavarian Motor Works.
Yes, here we are to analyze the marketing strategies followed by this beautiful car selling company but before that lets hunt what is its past..
Ready people???
A German automobile, motorcycle and engine manufacturing company, BMW!!
It was founded in 1916 by Franz Joseph Popp in Germany restructuring a Rapp Motorenwerke aircraft manufacturing firm.
Owing to the terms of Versailles Armistice Treaty after the end of World War I in 1918, BMW has had to stop producing the aircraft engine and so it sliced its world of manufacturing into the motorcycles and automobiles.
The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixie, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England.
Since then there was no stopping for the productions and giving a feast to the eyes of the world for their newer and newest beautiful productions as well.
How was this company so successful??
This is the most common question one would have when he/she get to listen about the company because the doubts are genuine that how could such a company producing such a costly automobiles into the market and throwing on the world to buy and even there were great sales for the company as well.
Yes, the answer is very simple.
People would love to be in the car.
People love to travel in the car!!
Love towards this car not being the whole reason but their marketing stunts did make the world fell in love with their automobiles.
BMW always rely on:
1. Technology
2. Quality
3. Performance
4. Exclusivity
Simple terms but define a lot within them.
The majority of BMW’s success is attributed to the development of a consistent marketing policy, the 'market niche' strategy.
The company has been sticking to its consistent advertising methods for the automobiles and any other products they do produce. It has been said that maintaining a well organized consistency and the approach towards attracting the market play a crucial role in picking up the top place among the people.
Initially there was an impressive strategy of marketing that has been involved like the casting of the Hollywood movies used to have starred in BMW's and there started an equal fantasy of BMW's with the Hollywood actors.
Isn’t this a master move???
Yes it is!!
This is why the result is what we see now!!!
There is no bar for marketing a BMW.
It was and is a common feature in say Internet, print media or an electronic media.
Wherever you see, there is some or the other way of BMW marketing included.
All this things made BMW a mandate dream for any individual in any part of the world.
Proving this to the heights, the BMW group had produced 1,481,253 automobiles and 112,271 motorcycles across all its brands in 2010.
Adding to this, BMW is now a part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.
I know many of us here would wish to have a BMW for our own…
I don’t know about any other,
But I truly wish I could own a BMW someday!!
--- Pardhu Vanchanagiri
Well how many of you know the abbreviation of BMW???
To be frank, when I am writing this for you, I have got to know that and I swear I don’t actually know it before writing this article.
My rigorous researches have told me that,
BMW is Bayerische Motoren Werke AG and for the comfort of people like me, it is read in English with the name, Bavarian Motor Works.
Yes, here we are to analyze the marketing strategies followed by this beautiful car selling company but before that lets hunt what is its past..
Ready people???
A German automobile, motorcycle and engine manufacturing company, BMW!!
It was founded in 1916 by Franz Joseph Popp in Germany restructuring a Rapp Motorenwerke aircraft manufacturing firm.
Owing to the terms of Versailles Armistice Treaty after the end of World War I in 1918, BMW has had to stop producing the aircraft engine and so it sliced its world of manufacturing into the motorcycles and automobiles.
The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixie, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England.
Since then there was no stopping for the productions and giving a feast to the eyes of the world for their newer and newest beautiful productions as well.
How was this company so successful??
This is the most common question one would have when he/she get to listen about the company because the doubts are genuine that how could such a company producing such a costly automobiles into the market and throwing on the world to buy and even there were great sales for the company as well.
Yes, the answer is very simple.
People would love to be in the car.
People love to travel in the car!!
Love towards this car not being the whole reason but their marketing stunts did make the world fell in love with their automobiles.
BMW always rely on:
1. Technology
2. Quality
3. Performance
4. Exclusivity
Simple terms but define a lot within them.
The majority of BMW’s success is attributed to the development of a consistent marketing policy, the 'market niche' strategy.
The company has been sticking to its consistent advertising methods for the automobiles and any other products they do produce. It has been said that maintaining a well organized consistency and the approach towards attracting the market play a crucial role in picking up the top place among the people.
Initially there was an impressive strategy of marketing that has been involved like the casting of the Hollywood movies used to have starred in BMW's and there started an equal fantasy of BMW's with the Hollywood actors.
Isn’t this a master move???
Yes it is!!
This is why the result is what we see now!!!
There is no bar for marketing a BMW.
It was and is a common feature in say Internet, print media or an electronic media.
Wherever you see, there is some or the other way of BMW marketing included.
All this things made BMW a mandate dream for any individual in any part of the world.
Proving this to the heights, the BMW group had produced 1,481,253 automobiles and 112,271 motorcycles across all its brands in 2010.
Adding to this, BMW is now a part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.
I know many of us here would wish to have a BMW for our own…
I don’t know about any other,
But I truly wish I could own a BMW someday!!
--- Pardhu Vanchanagiri