BEST OF LUCK 2 ALL TY STUDENTS ....LAST PAPER SOME SSMkt IMP'S WHICH I THINK CAN COME ARE:
10 marks?
Methods of determining ad budget
Steps in developing brand image
Methods for evaluating effectiveness of ad campaign
DAGMAR
IMC
Function of ad agency
Factor determining ad budget
SSM BY KARTIK N TEAM
5 M's of advertising
integrated marketing communication and marketing objective
role of PR
branding ( indentity, essence, fatigue)
positioning
avertising budget
Media planning
Dagmar
Sales promotion