ankitgokani
Ankit Gokani
qmb i have heard cpm pert i s goona be in case study so plz go thru last years papers as its gonna be on dat grounds
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lumberjack
Amish Shah
can u plz post imp on SSM.i hve no idea wat to study and how much to study.
SSM i think its imp but i m not sure
Intrgreted Mktg Commumnication-advtg/disadvtg/char
5M's of advtg
DAGMAR MODEL
Function & Org Strucutre of an advtg agency
Factors considered while selectin an ad agency
Brand image/Brand Personality/Brand essence/Brand identity/Brand fatigue
7 brand positioning strategy with eg
Factors considered while selectin an ad budget
Different models/methods of selecting ad budget
advtgs nd disadvntgs of ad budger
Define PR
SN- Media Research
Topic_ Media Planning
Methods of consumer promotion and sales promotion
Copywritng, Ill, Visualisation nd Layout
Intrgreted Mktg Commumnication-advtg/disadvtg/char
5M's of advtg
DAGMAR MODEL
Function & Org Strucutre of an advtg agency
Factors considered while selectin an ad agency
Brand image/Brand Personality/Brand essence/Brand identity/Brand fatigue
7 brand positioning strategy with eg
Factors considered while selectin an ad budget
Different models/methods of selecting ad budget
advtgs nd disadvntgs of ad budger
Define PR
SN- Media Research
Topic_ Media Planning
Methods of consumer promotion and sales promotion
Copywritng, Ill, Visualisation nd Layout
Hey,
Here's what i have from my notes...
CPM:- Cost Per Thousand
It is the cost to reach 1000 target audience, whether households or individuals.
CPM = Cost Per Slot
------------------------------------
No. Of Households watching per 1000
Example:-
If a TV spot cost Rs. 30,00,000/- and reaches 3,00,000 homes, the cost per thousand homes is 10,000
i.e.
Homes -------------> Cost
3,00,000 30,00,000
1000 ?
=
30,00,000 x 1000
---------------------
3,00,000
Yep. That's about all i have.... hope it helps. All the best!
Keep your sun shining,
Nayaab.
ankitgokani
Ankit Gokani
cpm in qmb i meant critical path method and not wat u have said dear
Hey,
to ankitgokani: Yep I know what you meant but was responding to the query of dk2424 about what cpm in ssm was.
to dk2424: thats the only CPM concept in SSM (the one I've written about above), its related to the topic of Media Research - how to decide your budget allocation based on which media channel is more effective i.e. gets you most exposure.
Thanks for all the info so far...
I have attached our Prelim Paper set by Prof. Parshuram just in case it helps.
Keep your sun shining,
Nayaab.
to ankitgokani: Yep I know what you meant but was responding to the query of dk2424 about what cpm in ssm was.
to dk2424: thats the only CPM concept in SSM (the one I've written about above), its related to the topic of Media Research - how to decide your budget allocation based on which media channel is more effective i.e. gets you most exposure.
Thanks for all the info so far...
I have attached our Prelim Paper set by Prof. Parshuram just in case it helps.
Keep your sun shining,
Nayaab.
zoher belif
Mohammed Zoher Belif
hey guys it is said that the paper for qmb is from 06 & 07
[COLOR:SugarwareZ-191: ="Black"]Hi Guys I think That This Time QMB-2 paper is made with ref to Earlier Year Papers & Especially From 06 & 07 & all other years too.Theory can com from Simplex,Transport& PERT-CPM So All Best For Exams
If som one got imp questions plz upload it so that others can take it
I hav certain Imp questions that iam uploading so take it[/COLOR]:SugarwareZ-191:
If som one got imp questions plz upload it so that others can take it
I hav certain Imp questions that iam uploading so take it[/COLOR]:SugarwareZ-191:
Hi Guys iam uploading Som Imp questions For Sem 6 Exams
These Questions are from diff subjects
Imp From IF,MR,QMB-2 & IMTP So Take it :SugarwareZ-191:
Imp Of IF
Gold Std. system
Bretton Woods system
Present systems
Capital Acc. Convertability(CAC)
Devaluation Of Currency
LERMS
Facilities of IMF
SDR
Credit Trance
Reserve Trance
History & Evolution of European Union
Economic Integration
Snake in the Tunnel
Implications of ems
Chap. 6 & 7 concepts
Purchasing Power Parity(PPP)
Interest Rate parity
International Fischer Effect
9, 10& 11imp.
12, 13, 14, 15 only summary
Types of Risk
Imp Of IMTP
CONCEPT QUESTIONS
KARMA
DHARMA
BLISS OR ANANDA
SOCIAL AUDIT
RAJ RISHI MODEL OF LEADERSHIP
GURUKUL
YOGA
SOCIAL AUDIT
SOCIAL HARMONY
DHARMIC LEADERSHIP
DISTINGUISH BETWEEN
DYSFUNCTIONAL & FUNCTIONAL CONFLICTS
TRANSATIONAL & TRANSFORMATIONAL LEADER
TRUE & ROLE PERSONALITY
VALUES & SKILLS
BRIEF QUESTIONS
DISCUSS THE IMPACT OF INDIAN CULTURE HERITAGE ON YOUTH TODAY
MAKE A COMPARATIVE STUDY OF VALUES SYSTEM OF EAST & WEST
IS IT POSSIBLE TO INTEGRATE VALUES IN TODAY’S MODEL?
IS BUSINESS EXCELLENCE POSSIBLE WITHOUT COMPROMISING ON INTEGRITY & VALUES? GIVE SUITABLE INDIAN EXAMPLES.
WHAT ARE THE QUALITIES TO BE IMBIBED FOR A HOLISTIC PERSONALITY ACCORDING TO INDIAN MANAGEMENT THOUGHT?
WHAT ARE THE MOTIVATIONAL PRACTICES THOUGHT BY INDIAN PHILOSOPHY? GIVE INDIAN EXAMPLES
MAKE A COMPARATIVE STUDY OF TRADITIONAL & MODERN DAY SYSTEM OF EDUCATION.
DISTINGUISH BETWEEN TRANSATIONAL & TRANSFORMATIONAL LEADERSHIP. GIVE SUITABLE INDIAN EXAMPLES.
Imp Of MR
Meaning & Scope Of MR
Methods of Conducting MR
Personal Interview-(Types)
Attitude Measurement-(Scaling)
MR Process & MR Design
Data Collection & Sampling-(Methods)
MR Report
Imp of QMB-2
Problems of PERT-CPM
Transportation-Minimisation of Cost
Simplex Case Study on Sensitivity Analysis
Project Crashing Problems
Theory-Transportation,Simplex,PERT-CPM
All Best For Exams:SugarwareZ-191:
These Questions are from diff subjects
Imp From IF,MR,QMB-2 & IMTP So Take it :SugarwareZ-191:
Imp Of IF
Gold Std. system
Bretton Woods system
Present systems
Capital Acc. Convertability(CAC)
Devaluation Of Currency
LERMS
Facilities of IMF
SDR
Credit Trance
Reserve Trance
History & Evolution of European Union
Economic Integration
Snake in the Tunnel
Implications of ems
Chap. 6 & 7 concepts
Purchasing Power Parity(PPP)
Interest Rate parity
International Fischer Effect
9, 10& 11imp.
12, 13, 14, 15 only summary
Types of Risk
Imp Of IMTP
CONCEPT QUESTIONS
KARMA
DHARMA
BLISS OR ANANDA
SOCIAL AUDIT
RAJ RISHI MODEL OF LEADERSHIP
GURUKUL
YOGA
SOCIAL AUDIT
SOCIAL HARMONY
DHARMIC LEADERSHIP
DISTINGUISH BETWEEN
DYSFUNCTIONAL & FUNCTIONAL CONFLICTS
TRANSATIONAL & TRANSFORMATIONAL LEADER
TRUE & ROLE PERSONALITY
VALUES & SKILLS
BRIEF QUESTIONS
DISCUSS THE IMPACT OF INDIAN CULTURE HERITAGE ON YOUTH TODAY
MAKE A COMPARATIVE STUDY OF VALUES SYSTEM OF EAST & WEST
IS IT POSSIBLE TO INTEGRATE VALUES IN TODAY’S MODEL?
IS BUSINESS EXCELLENCE POSSIBLE WITHOUT COMPROMISING ON INTEGRITY & VALUES? GIVE SUITABLE INDIAN EXAMPLES.
WHAT ARE THE QUALITIES TO BE IMBIBED FOR A HOLISTIC PERSONALITY ACCORDING TO INDIAN MANAGEMENT THOUGHT?
WHAT ARE THE MOTIVATIONAL PRACTICES THOUGHT BY INDIAN PHILOSOPHY? GIVE INDIAN EXAMPLES
MAKE A COMPARATIVE STUDY OF TRADITIONAL & MODERN DAY SYSTEM OF EDUCATION.
DISTINGUISH BETWEEN TRANSATIONAL & TRANSFORMATIONAL LEADERSHIP. GIVE SUITABLE INDIAN EXAMPLES.
Imp Of MR
Meaning & Scope Of MR
Methods of Conducting MR
Personal Interview-(Types)
Attitude Measurement-(Scaling)
MR Process & MR Design
Data Collection & Sampling-(Methods)
MR Report
Imp of QMB-2
Problems of PERT-CPM
Transportation-Minimisation of Cost
Simplex Case Study on Sensitivity Analysis
Project Crashing Problems
Theory-Transportation,Simplex,PERT-CPM
All Best For Exams:SugarwareZ-191:
ankitgokani
Ankit Gokani
hello guys i am a finance guy nut i got imp for ssm will like to share it
Concept Questions:
1. Five major decisions required for developing an advertising program
2. Seven Positioning strategies
3. Define PR / Account / GRP & TRP
4. DAGMAR ( Short note)
5. Promotion Mix
6. Define Communication
7. Agency Compensation
8. Components of Attitude
9. Communication Objectives
10. Explain USP
11. Brand Image
12. Copy Platform
13. Headline
14. Role of PR in corporate Image
15. Media trends
16. What is media Research
Short Notes:
1. Organization Structure – Ad Agency
2. 5ms of Advertising
3. IMC
4. Media Planning
5. Corporate Advertising
6. Advertising Communication process
7. Advertising Agency
8. AIDA
9. Brand management
10. Principles of Effective Copy writing
11. Advertising BUDGET
12. Role of PR in developing Corporate Image
13. Outdoor Advertising
14. ABC
15. NRS
16. Sales promotion tool
Brief Questions:
1. All the Board Questions
Case Study :
1. FairGLow Case study : page No 92 – 93, Chapter : Brand management – TB : Old Edition
2. ICC Champions Trophy – page No 96 – 97, brand Management
3. Britannia Industries Ltd : pg no 103 , Brand Management
4. The Image War Case : pg no 171 – 172 , PR
5. The Uncertain Appeal of Celebrity Appeals : pg no 197, media Planning
6. Advertising Effectiveness thru message Strategies – AIRTEL , pg.no 224 – Measuring effectiveness of Ad campaign
7. VIMAL Sarees ( Pg.224 – Sales promotion )
Concept Questions:
1. Five major decisions required for developing an advertising program
2. Seven Positioning strategies
3. Define PR / Account / GRP & TRP
4. DAGMAR ( Short note)
5. Promotion Mix
6. Define Communication
7. Agency Compensation
8. Components of Attitude
9. Communication Objectives
10. Explain USP
11. Brand Image
12. Copy Platform
13. Headline
14. Role of PR in corporate Image
15. Media trends
16. What is media Research
Short Notes:
1. Organization Structure – Ad Agency
2. 5ms of Advertising
3. IMC
4. Media Planning
5. Corporate Advertising
6. Advertising Communication process
7. Advertising Agency
8. AIDA
9. Brand management
10. Principles of Effective Copy writing
11. Advertising BUDGET
12. Role of PR in developing Corporate Image
13. Outdoor Advertising
14. ABC
15. NRS
16. Sales promotion tool
Brief Questions:
1. All the Board Questions
Case Study :
1. FairGLow Case study : page No 92 – 93, Chapter : Brand management – TB : Old Edition
2. ICC Champions Trophy – page No 96 – 97, brand Management
3. Britannia Industries Ltd : pg no 103 , Brand Management
4. The Image War Case : pg no 171 – 172 , PR
5. The Uncertain Appeal of Celebrity Appeals : pg no 197, media Planning
6. Advertising Effectiveness thru message Strategies – AIRTEL , pg.no 224 – Measuring effectiveness of Ad campaign
7. VIMAL Sarees ( Pg.224 – Sales promotion )
dk2424
DK 2424
are we allowed 2 use scientific calculator yes or no.................? n want imps of entrepreneurship 2, can some1 upload it. thanks a lot 2 all u guys for helping others members good gng :tea:
ankitgokani
Ankit Gokani
no u are not allowed to use scientific calculator
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