SSM last min prep:-
10mks:-
1) IMC - forms, characteristics, adv, disadv, role
2) copywriting - qualities, criterias
3) 5 Ms of advertising
4) measuring advertising effectiveness
5) ad agency -functions, org structure, types, evaluation n selection, methods of compensation
6) media planning - considerations, process, strategies
7) brand - factors, strategies
8) ad budget - methods, adv, disadv
9) sales promotion - methods
10) attitude measurement
short notes:-
DAGMAR
role of PR
outdoor advertising
radio advertising
:SugarwareZ-183: