Description
Big Bazaar is the largest hypermarket chain in India.On the occasion of completion of ten (10) years in the Indian retail industry (in 2011) Big Bazaar came up with a new logo for the company with a tag line that says: 'Naye India Ka Bazaar' (Market for New India). This replaces the earlier tag line: 'Isse Sasta Aur accha Kahin Nahin' (Nothing is Cheaper and good than Here).
PRESENTATION ON
BIG BAZAAR
Presentation by
-
Gurdeep Singh
-
Pushpak Pandey
-
Shaleen Agaral
-
Rohan Tandon
-
Ri!ha "ohli
Agenda
Retailing : An overview
Indian retail
The change factor
FDI in Indian retailing
Big Bazaar- Company Prole
- C!"tomer #egment
- $i"ion and %i""ion
- #wot analy"i"
- BC& %atri'
- Porter ( Force" %odel
)hy FDI *
+ow FDI *
?
Retailing
?
)orld," large"t private ind!"try
?
-#. /0/ trillion "ale" ann!ally
?
Fort!ne 122
?
3 Retailer"
?
Carrefo!r4 Ahold4 +ome Depot4
5roger4 %etro4 5mart-#ear"4 Target4
Al6ert"on",
?
Indian Retailing
?
7arge"t employer after agric!lt!re -
89: of pop!lation
?
+ighe"t o!tlet den"ity in world
?
Aro!nd 1; mn o!tlet"
?
#till evolving a" an ind!"try
?
7ong way to go
An overview
Retailing: An overview
)ee #IE> ?F T+> ?PP?RT-@ITK
T+> #IE> ?F T+> ?PP?RT-@ITK
Prod!ct"
Total
Retail ?rgani"ed ?rgani"ed
R"0 Billion Retail Retail a" 9
R"0 Billion of Total
Food M &rocery /J;; (2 1
Te'tile" M Apparel 382 18( 13
Newelry M )atche" ((J F2 (
Con"!mer d!ra6le" J1( JF 12
Pharmace!tical" F/J 12 F
+ome #ol!tion" F(1 F; 3
Booepot) sportsear retailer) Planet Sports) ele!troni!s retailer) eZone)
ho-e i-pro/e-ent !hain) 6o-e Ton and rural retail !hain) Aadhaar)
a-ong others+ It also operates popular shopping portal+
( &uture #apital 6oldings) the group,s *inan!ial ar- pro/ides in/est-ent
ad/isory to assets orth o/er ?0 billion that are being in/ested in
!onsu-er brands and !o-panies) real estate) hotels and logisti!s+ It
also operates a !onsu-er *inan!e ar- ith bran!hes in 05: lo!ations+
#usto-er Seg-ent
(
Big Ba IN&RASTRB#TBRE
( #ONSB$ER PRE&EREN#ES
( >IAERSE $AR"ET #OAERAGE
( A.RENESS ABOBT T6E BRAN> 6IG6 A$ONG $ASSES
(
OPPORTUNITIES
( SBB BRBAN BNTAPPE> $AR"ET
( CONE STOPD #ON#EPT BN"NO.N %ET
( EAO'AING #ONSB$ER ORIENTATION
( #O BRAN>ING AN> &RAN#6ISING &OR &ASTER
GRO.T6
S.OT ANA'%SIS
(
WEAKNESS
(
'O. PER#EPTION A$ONG #ONSB$ERS
(
'ESS AAAI'ABI'IT% O& STORES
(
SBPP'% #6AIN BOTT'ENE#"S-
7&RAG$ENTE> $AR"ETS8
(
THREATS
(
NE. ENTRANTS AN> &OREIGN P'A%ERS
(
BNORGANISE> RETAI' $AR"ET
5 &OR#ES PORTER $O>E'
(
RIVALRY AMONG COMPETITORS
(
RE'IAN#E)$ORE)AIS6A')NEET)SPEN#ERS
(
NEW ENTRANTS
(
.A'$ART)#ARRE&OBR)$ETRO)I"EA
(
&OREIGN P'A%ERS A''O.E> TO SO$E
EETENT
(
BARGAINING POWER OF SUPPLIERS
(
SBPP'IERS 6AAE A 6BGE BNORGANISE>
SE#TOR TO #ATER TO
#ontdF
(
BARGAINING POWER OF
CONSUMERS
(
PRI#E SENSITIAE #ONSB$ERS
(
$ORE AAAI'AB'E #6OI#ES
(
THREAT OF SUBSITUTES
(
BNORGANIZE> RETAI'
B#G $ATRIE
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are needed to see this picture.
MARKETING
‘7 P’s ANALYSIS
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PRICING
§a!ue Pricin" #E$%P&
§ Promotiona! Pricin"
' %o( Interest Pricin"
' Ps)cho!o"ica! Pricin"
' *pecia! E+ent Pricin" #Repu,!ic $a)&
§ $i-erentiated Pricin"
' Time Pricin"
§ .und!in"
QuickTime™ and a
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are needed to see this picture.
PRICING COMPARISION
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are needed to see this picture.
TIME PRICING
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are needed to see this picture.
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are needed to see this picture.
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decompressor
are needed to see this picture.
LOW INTEREST FINANCING
PSYCHOLOGICAL PRICING
PR/M/TI/N
'0*AA% KE *A.*E *A*TE 1 $IN2
' 34T4RE CAR$ #$iscount 4pto 15&
' *6AKTI CAR$
' 74NK *8AP /33ER
' .RAN$ AM.A**A$/R9 M.*. $6/NI
' A$ERTI*MENT #Print Ads: T..: Radio&
' P/INT /3 P4RC6A*E PR/M/TI/N
' GI3T T/ EE; Customers.
Pro6lem" ahead
Reduction in consumer
spendin"
*!o( construction o> ma!!s
$i@cu!t) in raisin" (orkin"
capita!
6i"h renta!s
%o(erin" mar"ins
Ne( emer"in" competitors
T6AN" %OB
doc_476837947.ppt
Big Bazaar is the largest hypermarket chain in India.On the occasion of completion of ten (10) years in the Indian retail industry (in 2011) Big Bazaar came up with a new logo for the company with a tag line that says: 'Naye India Ka Bazaar' (Market for New India). This replaces the earlier tag line: 'Isse Sasta Aur accha Kahin Nahin' (Nothing is Cheaper and good than Here).
PRESENTATION ON
BIG BAZAAR
Presentation by
-
Gurdeep Singh
-
Pushpak Pandey
-
Shaleen Agaral
-
Rohan Tandon
-
Ri!ha "ohli
Agenda
Retailing : An overview
Indian retail
The change factor
FDI in Indian retailing
Big Bazaar- Company Prole
- C!"tomer #egment
- $i"ion and %i""ion
- #wot analy"i"
- BC& %atri'
- Porter ( Force" %odel
)hy FDI *
+ow FDI *
?
Retailing
?
)orld," large"t private ind!"try
?
-#. /0/ trillion "ale" ann!ally
?
Fort!ne 122
?
3 Retailer"
?
Carrefo!r4 Ahold4 +ome Depot4
5roger4 %etro4 5mart-#ear"4 Target4
Al6ert"on",
?
Indian Retailing
?
7arge"t employer after agric!lt!re -
89: of pop!lation
?
+ighe"t o!tlet den"ity in world
?
Aro!nd 1; mn o!tlet"
?
#till evolving a" an ind!"try
?
7ong way to go
An overview
Retailing: An overview
)ee #IE> ?F T+> ?PP?RT-@ITK
T+> #IE> ?F T+> ?PP?RT-@ITK
Prod!ct"
Total
Retail ?rgani"ed ?rgani"ed
R"0 Billion Retail Retail a" 9
R"0 Billion of Total
Food M &rocery /J;; (2 1
Te'tile" M Apparel 382 18( 13
Newelry M )atche" ((J F2 (
Con"!mer d!ra6le" J1( JF 12
Pharmace!tical" F/J 12 F
+ome #ol!tion" F(1 F; 3
Booepot) sportsear retailer) Planet Sports) ele!troni!s retailer) eZone)
ho-e i-pro/e-ent !hain) 6o-e Ton and rural retail !hain) Aadhaar)
a-ong others+ It also operates popular shopping portal+
( &uture #apital 6oldings) the group,s *inan!ial ar- pro/ides in/est-ent
ad/isory to assets orth o/er ?0 billion that are being in/ested in
!onsu-er brands and !o-panies) real estate) hotels and logisti!s+ It
also operates a !onsu-er *inan!e ar- ith bran!hes in 05: lo!ations+
#usto-er Seg-ent
(
Big Ba IN&RASTRB#TBRE
( #ONSB$ER PRE&EREN#ES
( >IAERSE $AR"ET #OAERAGE
( A.RENESS ABOBT T6E BRAN> 6IG6 A$ONG $ASSES
(
OPPORTUNITIES
( SBB BRBAN BNTAPPE> $AR"ET
( CONE STOPD #ON#EPT BN"NO.N %ET
( EAO'AING #ONSB$ER ORIENTATION
( #O BRAN>ING AN> &RAN#6ISING &OR &ASTER
GRO.T6
S.OT ANA'%SIS
(
WEAKNESS
(
'O. PER#EPTION A$ONG #ONSB$ERS
(
'ESS AAAI'ABI'IT% O& STORES
(
SBPP'% #6AIN BOTT'ENE#"S-
7&RAG$ENTE> $AR"ETS8
(
THREATS
(
NE. ENTRANTS AN> &OREIGN P'A%ERS
(
BNORGANISE> RETAI' $AR"ET
5 &OR#ES PORTER $O>E'
(
RIVALRY AMONG COMPETITORS
(
RE'IAN#E)$ORE)AIS6A')NEET)SPEN#ERS
(
NEW ENTRANTS
(
.A'$ART)#ARRE&OBR)$ETRO)I"EA
(
&OREIGN P'A%ERS A''O.E> TO SO$E
EETENT
(
BARGAINING POWER OF SUPPLIERS
(
SBPP'IERS 6AAE A 6BGE BNORGANISE>
SE#TOR TO #ATER TO
#ontdF
(
BARGAINING POWER OF
CONSUMERS
(
PRI#E SENSITIAE #ONSB$ERS
(
$ORE AAAI'AB'E #6OI#ES
(
THREAT OF SUBSITUTES
(
BNORGANIZE> RETAI'
B#G $ATRIE
QuickTime™ and a
decompressor
are needed to see this picture.
MARKETING
‘7 P’s ANALYSIS
QuickTime™ and a
decompressor
are needed to see this picture.
PRICING
§a!ue Pricin" #E$%P&
§ Promotiona! Pricin"
' %o( Interest Pricin"
' Ps)cho!o"ica! Pricin"
' *pecia! E+ent Pricin" #Repu,!ic $a)&
§ $i-erentiated Pricin"
' Time Pricin"
§ .und!in"
QuickTime™ and a
decompressor
are needed to see this picture.
PRICING COMPARISION
QuickTime™ and a
decompressor
are needed to see this picture.
TIME PRICING
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
LOW INTEREST FINANCING
PSYCHOLOGICAL PRICING
PR/M/TI/N
'0*AA% KE *A.*E *A*TE 1 $IN2
' 34T4RE CAR$ #$iscount 4pto 15&
' *6AKTI CAR$
' 74NK *8AP /33ER
' .RAN$ AM.A**A$/R9 M.*. $6/NI
' A$ERTI*MENT #Print Ads: T..: Radio&
' P/INT /3 P4RC6A*E PR/M/TI/N
' GI3T T/ EE; Customers.
Pro6lem" ahead
Reduction in consumer
spendin"
*!o( construction o> ma!!s
$i@cu!t) in raisin" (orkin"
capita!
6i"h renta!s
%o(erin" mar"ins
Ne( emer"in" competitors
T6AN" %OB
doc_476837947.ppt