Description
This is a presentation about BHEL strategy analysis.
STRATEGIC MANAGEMENT
COMPANY
BHARAT HEAVY ELECTRICALS LIMITED
COMPANY PROFILE
The Engineering and Manufacturing backbone of India. Leading International company in the field of Power Equipment Manufacture. First Plant set up at Bhopal in 1956. 14 manufacturing units, 4 power sector regions, 8 service centers and 18 regional offices, project sites spread all over India and abroad. Well recognized excellent track record of performance.
PRODUCTS
POWER PLANTS EQUIPMENTS INSTRUMENTS OIL FIELD EQUIPMENTS DISTRIBUTED CONTROL SYSTEMS.
VISION
A World-Class Engineering Enterprise Committed to Enhancing Stakeholder Value.
MISSION
To be an Indian Multinational Engineering Enterprise providing Total Business Solutions through Quality Products, Systems and Services in the fields of Energy, Industry, Transportation, Infrastructure and other potential areas.
Sales Annual Report: Segment wise Analysis
Orders Inflow.
Objective: BHEL surges ahead on highgrowth impetus.
R&D and Technology --- Product Driven. Current Objective : To increase the turnover.
OLD PRODUCT OLD MARKET NEW PRODUCT
NEW MARKET
Objective: BHEL surges ahead on highgrowth impetus contd…
To comply with the vision. ? SHAREHOLDERS Bonus shares, EVA.
? EMPLOYEES Workshops, Awards, Appraisals, Opportunities.
? CUSTOMERS Continued Support to Customers.
Blue Print for the Future
To enhance the current manufacturing capacity of 10,000 MW p.a. to 15,000 MW p.a. by Dec. To grow physical exports by six times the current size and to double the turnover to US $ 4 billion in 3 years. To reach US $ 10 billion by 2011-12 ----XIth Plan.
Generic Strategy
R&D spend is Rs.238 crore , 66% higher than the previous year. A Strategic plan 2012 : focuses on capacity & capability enhancement . XI Plan: To help enhance the precision and accuracy of performance Guarantee test sets, a instrument Calibration Centre has been established.
McKensie’s 7S
Stakeholders
Skill
Strategy
Shared Value.
Structure
Company reporting to share holder.
High degree of disclosure and transparency. Recognition of obligation towards all stakeholders Accounting Records in accordance with the provisions of Companies AT 1956.
TRIPLE BOTTOM LINE.
Profit: Through Expansion People: Social conscious organization. Planet: Socio-Economic and Community development, UN’s Global Compact.
KEY DRIVERS
Manufacturing sector – Industrial growth Exports – A six-fold increase in physical exports. Corporate Governance – Transparency among the Company and its Investors, Lenders, vendors and customers.
PEST SWOT ANALYSIS
S P W O T
E
S T
PEST SWOT ANALYSIS contd…
STRENGTH – ECONOMICAL : EVA STRENGTH – TECHNOLOGICAL : Power Equipment major business, Instrument Calibration Centre. WEAKNESS – POLITICAL : Licensing Restriction. OPPORTUNITY – ECONOMICAL : XI & XII plan, GDP growth, Mergers and Acquisition. OPPORTUNITY – TECHNOLOGICAL : Spares & service business. THREAT – ECONOMICAL : Competition.
Our Understandings…..
R&D Driven Clear Goals of achieving Market share -Cost reduction. Closeness -- Service and people. Corporate Social Responsibility -- fruit in the long run. Looking for opportunities -- Sales Driven.
doc_223531010.pptx
This is a presentation about BHEL strategy analysis.
STRATEGIC MANAGEMENT
COMPANY
BHARAT HEAVY ELECTRICALS LIMITED
COMPANY PROFILE
The Engineering and Manufacturing backbone of India. Leading International company in the field of Power Equipment Manufacture. First Plant set up at Bhopal in 1956. 14 manufacturing units, 4 power sector regions, 8 service centers and 18 regional offices, project sites spread all over India and abroad. Well recognized excellent track record of performance.
PRODUCTS
POWER PLANTS EQUIPMENTS INSTRUMENTS OIL FIELD EQUIPMENTS DISTRIBUTED CONTROL SYSTEMS.
VISION
A World-Class Engineering Enterprise Committed to Enhancing Stakeholder Value.
MISSION
To be an Indian Multinational Engineering Enterprise providing Total Business Solutions through Quality Products, Systems and Services in the fields of Energy, Industry, Transportation, Infrastructure and other potential areas.
Sales Annual Report: Segment wise Analysis
Orders Inflow.
Objective: BHEL surges ahead on highgrowth impetus.
R&D and Technology --- Product Driven. Current Objective : To increase the turnover.
OLD PRODUCT OLD MARKET NEW PRODUCT
NEW MARKET
Objective: BHEL surges ahead on highgrowth impetus contd…
To comply with the vision. ? SHAREHOLDERS Bonus shares, EVA.
? EMPLOYEES Workshops, Awards, Appraisals, Opportunities.
? CUSTOMERS Continued Support to Customers.
Blue Print for the Future
To enhance the current manufacturing capacity of 10,000 MW p.a. to 15,000 MW p.a. by Dec. To grow physical exports by six times the current size and to double the turnover to US $ 4 billion in 3 years. To reach US $ 10 billion by 2011-12 ----XIth Plan.
Generic Strategy
R&D spend is Rs.238 crore , 66% higher than the previous year. A Strategic plan 2012 : focuses on capacity & capability enhancement . XI Plan: To help enhance the precision and accuracy of performance Guarantee test sets, a instrument Calibration Centre has been established.
McKensie’s 7S
Stakeholders
Skill
Strategy
Shared Value.
Structure
Company reporting to share holder.
High degree of disclosure and transparency. Recognition of obligation towards all stakeholders Accounting Records in accordance with the provisions of Companies AT 1956.
TRIPLE BOTTOM LINE.
Profit: Through Expansion People: Social conscious organization. Planet: Socio-Economic and Community development, UN’s Global Compact.
KEY DRIVERS
Manufacturing sector – Industrial growth Exports – A six-fold increase in physical exports. Corporate Governance – Transparency among the Company and its Investors, Lenders, vendors and customers.
PEST SWOT ANALYSIS
S P W O T
E
S T
PEST SWOT ANALYSIS contd…
STRENGTH – ECONOMICAL : EVA STRENGTH – TECHNOLOGICAL : Power Equipment major business, Instrument Calibration Centre. WEAKNESS – POLITICAL : Licensing Restriction. OPPORTUNITY – ECONOMICAL : XI & XII plan, GDP growth, Mergers and Acquisition. OPPORTUNITY – TECHNOLOGICAL : Spares & service business. THREAT – ECONOMICAL : Competition.
Our Understandings…..
R&D Driven Clear Goals of achieving Market share -Cost reduction. Closeness -- Service and people. Corporate Social Responsibility -- fruit in the long run. Looking for opportunities -- Sales Driven.
doc_223531010.pptx