Description
Berkeley Method Of Entrepreneurship Bootcamp
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
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1
DLSCkIÞ1ICN
1hls four-day lnLenslve program (!anuary 12 - 13, 2013 8:30 am - 3:30 pm aL 8anaLao AudlLorlum, on
campus) offered by Lhe CenLer for LnLrepreneurshlp & 1echnology (CL1) ls a CL1 cornersLone and
enables sLudenLs Lo klckoff enLrepreneurshlp pro[ecLs wlLh lnLenslve acLlvaLlon, Leam formaLlon and
essenLlal Lralnlng ln Lhe early parL of Lhe semesLer. 1he 8ooLcamp conveys CL1's laLesL approaches for
Lechnology enLrepreneurs - 1he 8erkeley MeLhod of LnLrepreneurshlp (8MoL), seLLlng Lhe
groundwork for furLher CL1 course sLudy and new venLure lncubaLlon. 1hls meLhod leverages a
layered framework of:
• 1heory & Cases
• M|ndset and Lntrepreneur|a| Cu|ture (L-Cu|ture)
• Network & Lnv|ronment fac|||tated through Mentor|ng
1he formaL enables access Lo noLeworLhy lndusLry speakers and menLors, along wlLh Lop faculLy Lo
dellver lnLenslve Lralnlng for successful enLrepreneurshlp and new venLure creaLlon.
1he program ls lnLended for Lhose who wanL an lnLenslve undersLandlng of concepLs ln
enLrepreneurshlp, lncludlng pre-formed buslness Leams and lndlvlduals wlLh a buslness ldea or
lnLeresL. So wheLher you are [usL explorlng, sLarLlng off or flne-Lunlng an ldea, you wlll galn lnslghLs
from Lhe modular learnlng formaL and flnal challenge LhaL reflecLs your developmenL sLage.
SLudenLs have Lhe opLlon Lo conLlnue sLarL-up work as parL of CL1's venLure Lab. Access ls based on a
semlannual appllcaLlon process.
CCN1AC1 INICkMA1ICN
lnsLrucLor
lkhlaq Sldhu, loundlng ulrecLor and
Chlef SclenLlsL, CL1
lLC8 Lmerglng Area Þrofessor
sldhu[berkeley.edu
Þrogram Manager vlcLorla Powell vhowell[berkeley.edu
ICkMA1
1he 4-day lnLenslve booLcamp formaL enables !"#!$!#%&'( &"# *+,-./+0,# 1,&0( Lo hone Lhelr
buslness ldeas and creaLes a forum for new Leams Lo form and develop ldeas, whlle provldlng lnslghLs
lnLo enLrepreneurshlp.
"8erke|ey Method of Lntrepreneursh|p" 8ootcamp (ILCk 192) CCUkSL S¥LLA8US
Spr|ng 201S, Instructor Ikh|aq S|dhu DkAI1
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
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1CÞICS CCVLkLD
• CpporLunlLy 8ecognlLlon and ldeaLlon
• LnLrepreneurlal ALLrlbuLes and CulLure
• 1eam 8ulldlng
• CusLomer-focused ÞroducL ueslgn
• SLoryLelllng & ALLracLlng SLakeholders
• Sales & MarkeLlng
• Mechanlcs of a SLarL-up
• lundlng Model AlLernaLlves
• ueveloplng and uslng 8uslness neLworks
• LlevaLor ÞlLch and uemos
CkLDI1
uC 8erkeley sLudenLs may slgn up for 1 credlL/unlL - 8ooL camp, !anuary 12 - 13, 2013, dally from
8:00am. noLe: When Laken for a grade, Course credlL can be applled Lo Lhe CL1 currlculum sequence.
1Lk1S AND kLÇUIkLD SUÞÞLILS
• 8-course access
• Þre-program asslgnmenLs
• Cnllne survey Lo be compleLed before class commences, ad hoc surveys durlng program and
flnal day of Lhe class,
• llnal reporL aL Lhe end of class
• ln-class presenLaLlons, ouLslde-class work and acLlvlLles
GkADING & A11LNDANCL
ALLendance 30° (8ooL camp aLLendance ls mandaLory, wlLh dally slgn-ln). Þlease arrlve on Llme. lf
you are more Lhan 13 mlnuLes laLe you wlll be marked absenL. Þlease pre-submlL any
excused absence vla emall.
llnal Þro[ecL 30°, surveys wlLh flnal reporL due by !anuary 23, 2013.
DA1LS & LCCA1ICN
!anuary 12 - 13
Lh
, 2013 (8:30 am - 3:30 pm) wlLh some opLlonal evenlng sesslons) locaLed aL 310
SuLard[a ual Pall, 8anaLao AudlLorlum (noLe, no coffee/colas are permlLLed ln Lhe AudlLorlum)
CIIICL nCUkS & CCMMUNICA1ICNS
ConLacL vlcLorla Powell for course operaLlons or schedule offlce Llme wlLh Þrof. lkhlaq Sldhu.
noLe: check 8-course for parLlclpanL communlcaLlons.
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
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SCnLDULL
Þlease noLe LhaL mosL LlmesloLs relnforce Lhe 8MoL MeLhod of lncorporaLlng aspecLs of 1heory,
M|ndset or Network|ng.
DA¥ CNL |n 8anatao Aud|tor|um and Atr|um, Sutard[a Da| na|| on 8erke|ey Campus
Cvervlew: lnLroducLlon, meeLlng oLhers and focuslng on ldea generaLlon/opLlmlzaLlon and Leam
formaLlon/opLlmlzaLlon
IkAMLWCkk MCN Ianuary 12
th
201S
1CÞIC SÞLAkLk
2344&0 5 2364&0 L#3.,%&=%.($ =$K P.3-% C&#=>'=,%
1heory & M|ndset 8:30am - 10:00am We|come And 8MoL Cverv|ew
"1he What" and Lxpectat|ons
Ikh|aq S|dhu, CL1 Iound|ng
D|rector and Ch|ef Sc|ent|st
M|ndset 10:00am - 11:00am ku|es of 8MoL Lngagement ("1he now")
and Group 8reakout Lxerc|se] Game #1
ken S|nger, CL1 Manag|ng
D|rector
8reak
11:13am - 12:13pm now to Get an Idea Char|es nuang, CCC, Leeo,
co-founder and CLC Ind|go
7, S|ngtr|x, Green 1hrott|e
Games and Gu|tar nero
7%"89 :+,&; C(Q P+$1- %( R# '.$.,-#K .$ ?+K.%(&.+J
1heory 12:30pm - 1:20pm Cpportun|ty kecogn|t|on & Market
Va||dat|on
Naeem 2afar, CL1 Instructor
& entrepreneur
8reak
Network|ng &
1heory
1:43pm - 4:00pm
?@#A7 99
%-
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4
DA¥ 1WC |n 8anatao Aud|tor|um, Atr|um and UC 8erke|ey SkyDeck, Þenthouse 21S0 Shattuck Ave.
Cverv|ew: ueveloplng your ldea and Leam, Lhlnklng exLernally Lo cusLomers, deslgn, markeLlng, sales
and uslng Lhe 8erkeley neLwork
IkAMLWCkk 1ULS IANUAk¥ 13
th
201S
1CÞIC
8:30am - 9:00am "-#1>S.$ / 2.3-% R&#=>'=,%
1heory 9:00am -10:00am Lxpectat|ons and Ins|ghts
Ikh|aq S|dhu
1heory & M|ndset 10:00 - 11:00am Work|ng w|th 1eams and kev|ew of Game
#1
ken S|nger
:+,&;
Network|ng &
1heory
11:13am - 12:13pm 8reakout of two tracks (|n-person or
v|rtua| mentor|ng):
I. No ex|st|ng team (8anatao) -
I|na||z|ng teams and sett|ng
ob[ect|ves for program
II. Lx|st|ng team (km. 630) -
I|na||z|ng and program ob[ect|ves
Stephen Þ|era|d|
Ikh|aq S|dhu, ken S|nger
M|ndset @A3@B*0 5 @*0 T.UU= 2+$1- =$K 3+.K#K K.,1+,,.($ ('
B=.2+&#OL#,.2.#$1# )Q#&1.,# V8
ken S|nger
:+,&;
1heory & M|ndset 1:13pm - 2:13pm Market|ng & Þroduct Management for
Lntrepreneurs. Set-up for Go-1o-Market
Lxerc|se]Game #3
Mart|na Lauchengco,
Þartner, S|||con Va||ey Group
1heory & M|ndset 2:13pm - 3:13pm 8est Þract|ces |n Se|||ng Across A|| New
Venture Stages
Stephen 1orres,
Iounder and CLC, Sun|b|e
:+,&; 1/ C&'; 1/
D;EF,8;
Network|ng 3:43pm - 3:30pm
?@#A7 99
%-
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DA¥ 1nkLL |n 8anatao Aud|tor|um and Atr|um, Sutad[a Da| na|| on 8erke|ey Campus
Cverv|ew: G+,&1!"H 0!',(1/",(I %"#,+(1&"#!"H .%"#!"HI 8'&+!.E!"H E/%+ !#,& /+ /=J,81!$,I #,$,'/*!"H
*!189 &"# #,$,'/*!"H #,0/ #2#47 "? DEF8;
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DA¥ ICUk |n 8anatao Aud|tor|um and Atr|um, Sutad[a Da| na|| on 8erke|ey Campus
Cverv|ew: uemos/Þrogress 8eporLs and neLworklng
IkAMLWCkk 1nUkS IANUAk¥
1Sth
1CÞIC SÞLAkLk
8:30am - 9:00am Check-|n and L|ght 8reakfast
1heory 9:00 - 9:30am Lxpectat|ons and Ins|ghts Ikh|aq S|dhu
Network|ng &
M|ndset
9:30am - 10:30am Þract|ce for S- 7 m|nute Demos and
Þrogress keports (koom breakouts)
A||
10:30am -
12:00am
kound Cne of Demos]Þrogress keports
(koom breakouts)
Mentors
@A344*0 5 @344*0 C(Q P+$1-
1:00pm - 2:30pm I|na| kound Demos]Þrogress keports and
D|scuss|on (8anatao)
Ikh|aq S|dhu and Mentors
2:30pm - 3:00pm I|na| 1houghts Ikh|aq S|dhu
6344*0 5 M364*0 L#1#*%.($ .$ ?%&.+J
LIS1 CI SÞLAkLkS (genera||y, |n order of appearance)
Ikh|aq S|dhu, loundlng ulrecLor & Chlef SclenLlsL, CL1 ln Lhe College of Lnglneerlng aL uC 8erkeley.
Pe recelved Lhe lLC8 Lmerglng Area Þrofessor Award ln 2009 and was awarded 3Com's ºlnvenLor of
Lhe ?ear" award ln 1999. Pe has been granLed over 60 uS ÞaLenLs ln neLworklng Lechnology, lÞ
Lelephony, and moblle compuLlng funcLlonallLy. Pe ls an advlsor Lo Lhe venLure caplLal CnSL1
venLures and a lellow of Lhe Applled lnnovaLlon lnsLlLuLe.
ken S|nger, Managlng ulrecLor, CL1, ls a serlal enLrepreneur, Lechnology execuLlve, unlverslLy lecLurer,
and dlrecLor/advlsor Lo numerous sLarLups ln Lhe uS and Lurope. A 14-year veLeran of Lhe moblle
lndusLry, ken has been creaLlng moblle soluLlons slnce cellphones flrsL connecLed Lo Lhe lnLerneL aL a
whopplng 28 kbps. MosL recenLly, ken was Lhe co-founder and CLC of AppCenLral, Lhe flrsL enLerprlse
app sLore Lo leL companles dlsLrlbuLe moblle appllcaLlons Lo Lhelr employees' lÞhones, lÞads and
Androld devlces. Pe ls a uC 8erkeley graduaLe and slnce 2008, ken has been Leachlng Lhe Moblle
AppllcaLlons and LnLrepreneurshlp course and Challenge Lab ln Lhe College of Lnglneerlng.
Char|es nuang, ls currenLly CCC of Leeo, a famlly of producLs and servlces LhaL open communlcaLlon
beLween consumers and Lhelr homes. Pe has been cofounder and CLC of N"#!H/ OI D!"H1+!P, and
Q+,," R9+/11', Q&0,( and perhaps besL known 5 19, Q%!1&+ S,+/ .+&"89!(,T Pe holds a 8A from Lhe
unlverslLy of Callfornla, 8erkeley and ls sponsor for Lhe Puang Scholars Þrogram aL uC 8erkeley,
sendlng Cal SLudenLs Lo Chlna.
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Naeem 2afar ls a seasoned execuLlve who has led several hlgh-Lech buslnesses as Lhe CLC and gulded
dozens as a board member or an advlser. Pavlng co-founded or worked aL seven sLarLup companles,
he ls sLeeped ln Lhe Slllcon valley culLure and promoLes Lhe lessons of Slllcon valley Lo organlzaLlons
and enLrepreneurs all over Lhe world. Pe has been Leachlng enLrepreneurshlp as a faculLy member aL
Lhe unlverslLy of Callfornla, 8erkeley slnce 2003 as a parL of Lhe Paas 8uslness School M8A program,
as well as ln Lhe College of Lnglneerlng Lo graduaLe and undergraduaLe sLudenLs. naeem serves on Lhe
8oard of ulrecLors of several companles and as Lhe 8oard Chalr of CÞLn Slllcon valley. Pe ls also
currenLly Lhe ÞresldenL of 8rown unlverslLy Club of Slllcon valley.
Stephen Þ|era|d|, a CL1 lnsLrucLor and enLrepreneur, has had a career spannlng a broad range of
lndusLrles lncludlng lnLerneL, healLhcare, onllne gamlng, and manufacLurlng, Lo name a few. Pe has
worked ln and wlLh venLure backed and prlvaLely funded sLarL-ups, ralslng mllllons ln operaLlng caplLal.
Pe has Laken a company from seed Lo lÞC. SLephen ls an LnLrepreneur ln 8esldence and lndusLry
lellow aL uC 8erkeley.
Nathan Go|d ls Lhe founder of 1he uemo Coach, and has worked wlLh Lhousands on buslness plLches.
Pe has consulLed wlLh larger companles llke Sanulsk, nokla and l8M and ls a soughL afLer coach ln Lhe
Slllcon valley lncubaLor and AcceleraLor neLwork.
Mart|na Lauchengco |s ÞarLner, Slllcon valley ÞroducL Croup, where she leads Lhe markeLlng pracLlce
and LecLurer aL Lhe lung Lnglneerlng lnsLlLuLe. MarLlna ls an Advlsor Lo sLarLups and mld-sLage
Lechnology companles uslng her 20 years of experlence ln execuLlve poslLlons ln producL markeLlng,
corporaLe markeLlng, consumer porLal buslnesses, and as a chlef-of-sLaff Lo Lhe CLC aL companles
lncludlng MlcrosofL, neLscape, ACL, and Loudcloud/Cpsware. She earned her M.A. ln CrganlzaLlonal
8ehavlor and 8.A. ln ÞollLlcal Sclence from SLanford unlverslLy.
Stephen 1orres, ls founder and CLC, Sunlble and Managlng ulrecLor of Lhe UV D/'&+ W,*/+1. Þrlor Lo
foundlng Sunlble and Þv Solar 8eporL, he spenL several years ln Lhe solar lndusLry as ulrecLor of Sales
and MarkeLlng aL a leadlng 8ay Area resldenLlal and commerclal solar lnLegraLor. Pe spenL 14 years ln
dlrecL sales, where he was responslble for over $18 mllllon of buslness leadlng day-Lo-day operaLlons
for over 230 sales reps ln mulLlple offlces. SLephen graduaLed from Lhe unlverslLy of Callfornla,
8erkeley (wlLh a cerLlflcaLe from CL1), and recelved hls M8A from Lhe !ohnson CraduaLe School of
ManagemenL aL Cornell unlverslLy.
Caro||ne W|nnett ls Lhe LxecuLlve ulrecLor of Lhe 8erkeley Skyueck. She ls an enLrepreneur wlLh
experlence ln consumer neurosclence, markeLlng and brandlng, and sLarLup launch and sLraLegy. She
co-founded Lhe ploneer company ln Lhe consumer neurosclence lndusLry, neurolocus, whlch was
acqulred by nlelsen ln 2011. Carollne ls currenLly on Lhe Advlsory 8oard for flve sLarLups ln Slllcon
valley, and an angel lnvesLor speclallzlng ln moblle, consumer lnslghLs, and green buslnesses.
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
%-
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Lugene Noh7 venLure Lab Manager aL CL1, culLlvaLes an lnnovaLlve and collaboraLlve workspace for
enLrepreneurs, provldes hands-on menLorlng for sLarLup Leams and manages lnLernaLlonal
parLnershlps wlLh unlverslLles and sLarLup lncubaLors. Pe has over a decade of experlence menLorlng
sLudenLs aL uC 8erkeley and SLanford unlverslLy, and deslgned and managed a new undergraduaLe
research program (u8CÞ) wlLhln Lhe College of Lnglneerlng. uurlng a 2-year sLlnL ln SouLh korea,
Lugene hosLed a weekly radlo program on poslLlve psychology. Pe holds a 8.S. ln Clvll and
LnvlronmenLal Lnglneerlng from uC 8erkeley and a M.ulv. from WesLmlnsLer Semlnary Callfornla.
Ioe Wyatt ls a parLner aL WllmerPale ln Þalo AlLo. Pe focuses hls pracLlce on Lhe represenLaLlon of
emerglng growLh companles, venLure caplLal flrms and lnvesLmenL banks. Pls pracLlce lncludes
general corporaLe counsellng, venLure caplLal flnanclngs, mergers and acqulslLlons, publlc offerlngs
and SLC regulaLory maLLers. Mr. WyaLL has worked on numerous publlc and prlvaLe securlLles
offerlngs, and has slgnlflcanL merger and acqulslLlon experlence lnvolvlng boLh publlc and prlvaLe
companles and a wlde range of LransacLlon sLrucLures. Pe graduaLed wlLh a 8A from uC 8erkeley and
recelved hls !u/M8A from SanLa Clara unlverslLy.
Chr|st|ne no, co-founder and Pead of 1echnology, lmprlnL Lnergy. lmprlnL Lnergy ls a uC 8erkeley
spln-off commerclallzlng a dlsrupLlve baLLery Lechnology. ChrlsLlne recelved Þh.u, M.S., and 8.S. ln
MaLerlals Sclence & Lnglneerlng from uC 8erkeley and worked aL CL1 whlle sLudylng aL Cal. She has
been on Lhe wlnnlng Leam ln numerous enLrepreneurshlp compeLlLlons.
A||an ¥oung, founder 1opllne lncubaLor, ls an enLrepreneur wlLh experlence ln Lechnology, venLure
caplLal, prlvaLe equlLy, and asseL managemenL.
M|ke nodges, Managlng ulrecLor, A1A venLures spenL 23 years ln and around Lhe venLure caplLal
communlLy. Pe has been recrulLed by many leadlng venLure caplLal flrms lncludlng lnsLlLuLlonal
venLure ÞarLners, Sequola CaplLal, Accel ÞarLners, Cak lnvesLmenL ÞarLners, AsseL ManagemenL, and
oLhers Lo serve as CLC ln boLh new and Lurnaround sLarL-up slLuaLlons. A feaLure arLlcle ln 1elephony
Magazlne descrlbed Mlke as "1he 8esL CLC ?ou Pave never Peard Cf," and as a CLC, he has ralsed
$130M and reLurned over $1.38 ln dlsLrlbuLlons. Mlke ls a frequenL lecLurer on enLrepreneurshlp aL
Lhe Paas School of 8uslness aL uC 8erkeley and Lhe CraduaLe School of 8uslness aL San !ose SLaLe
unlverslLy.
C||v|er ¥ounòs, Þhu, an AfflllaLe Þrofessor aL Þarls's presLlglous PLC, ls an enLrepreneur, menLor and
advlsor Lo vC funds and Lo lnLernaLlonal sLarL-up lncubaLors. 1he company he founded, LxÞLn
(www.expen.com) ls ranked 1op 13 ln lrance ln due dlllgence and falrness oplnlons dedlcaLed
Lo vC and ÞL funds. LxÞLn ls also a respecLed fundralser for lnnovaLlve companles ln l1 and
llfe sclence. Cllvler ls a CÞA and ln hls work has collaboraLed wlLh some of Lhe world's Lop
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
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lnsLlLuLlons. Þrlor Lo launchlng hls company, Cllvler had over a decade of vC experlence - 18 SMLs
flnanced, 14 exlLed lncl. 2 lÞCs yleldlng a poslLlve Lrack-record.
LIS1 CI MLN1CkS (1o be announced)
doc_332287949.pdf
Berkeley Method Of Entrepreneurship Bootcamp
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
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B2A7 C#&>#2#47 "? DEF8;
G#$H2A I$'(&J=%.($" ")0AC#&>#2#4A#K+
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1
DLSCkIÞ1ICN
1hls four-day lnLenslve program (!anuary 12 - 13, 2013 8:30 am - 3:30 pm aL 8anaLao AudlLorlum, on
campus) offered by Lhe CenLer for LnLrepreneurshlp & 1echnology (CL1) ls a CL1 cornersLone and
enables sLudenLs Lo klckoff enLrepreneurshlp pro[ecLs wlLh lnLenslve acLlvaLlon, Leam formaLlon and
essenLlal Lralnlng ln Lhe early parL of Lhe semesLer. 1he 8ooLcamp conveys CL1's laLesL approaches for
Lechnology enLrepreneurs - 1he 8erkeley MeLhod of LnLrepreneurshlp (8MoL), seLLlng Lhe
groundwork for furLher CL1 course sLudy and new venLure lncubaLlon. 1hls meLhod leverages a
layered framework of:
• 1heory & Cases
• M|ndset and Lntrepreneur|a| Cu|ture (L-Cu|ture)
• Network & Lnv|ronment fac|||tated through Mentor|ng
1he formaL enables access Lo noLeworLhy lndusLry speakers and menLors, along wlLh Lop faculLy Lo
dellver lnLenslve Lralnlng for successful enLrepreneurshlp and new venLure creaLlon.
1he program ls lnLended for Lhose who wanL an lnLenslve undersLandlng of concepLs ln
enLrepreneurshlp, lncludlng pre-formed buslness Leams and lndlvlduals wlLh a buslness ldea or
lnLeresL. So wheLher you are [usL explorlng, sLarLlng off or flne-Lunlng an ldea, you wlll galn lnslghLs
from Lhe modular learnlng formaL and flnal challenge LhaL reflecLs your developmenL sLage.
SLudenLs have Lhe opLlon Lo conLlnue sLarL-up work as parL of CL1's venLure Lab. Access ls based on a
semlannual appllcaLlon process.
CCN1AC1 INICkMA1ICN
lnsLrucLor
lkhlaq Sldhu, loundlng ulrecLor and
Chlef SclenLlsL, CL1
lLC8 Lmerglng Area Þrofessor
sldhu[berkeley.edu
Þrogram Manager vlcLorla Powell vhowell[berkeley.edu
ICkMA1
1he 4-day lnLenslve booLcamp formaL enables !"#!$!#%&'( &"# *+,-./+0,# 1,&0( Lo hone Lhelr
buslness ldeas and creaLes a forum for new Leams Lo form and develop ldeas, whlle provldlng lnslghLs
lnLo enLrepreneurshlp.
"8erke|ey Method of Lntrepreneursh|p" 8ootcamp (ILCk 192) CCUkSL S¥LLA8US
Spr|ng 201S, Instructor Ikh|aq S|dhu DkAI1
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
%-
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2
1CÞICS CCVLkLD
• CpporLunlLy 8ecognlLlon and ldeaLlon
• LnLrepreneurlal ALLrlbuLes and CulLure
• 1eam 8ulldlng
• CusLomer-focused ÞroducL ueslgn
• SLoryLelllng & ALLracLlng SLakeholders
• Sales & MarkeLlng
• Mechanlcs of a SLarL-up
• lundlng Model AlLernaLlves
• ueveloplng and uslng 8uslness neLworks
• LlevaLor ÞlLch and uemos
CkLDI1
uC 8erkeley sLudenLs may slgn up for 1 credlL/unlL - 8ooL camp, !anuary 12 - 13, 2013, dally from
8:00am. noLe: When Laken for a grade, Course credlL can be applled Lo Lhe CL1 currlculum sequence.
1Lk1S AND kLÇUIkLD SUÞÞLILS
• 8-course access
• Þre-program asslgnmenLs
• Cnllne survey Lo be compleLed before class commences, ad hoc surveys durlng program and
flnal day of Lhe class,
• llnal reporL aL Lhe end of class
• ln-class presenLaLlons, ouLslde-class work and acLlvlLles
GkADING & A11LNDANCL
ALLendance 30° (8ooL camp aLLendance ls mandaLory, wlLh dally slgn-ln). Þlease arrlve on Llme. lf
you are more Lhan 13 mlnuLes laLe you wlll be marked absenL. Þlease pre-submlL any
excused absence vla emall.
llnal Þro[ecL 30°, surveys wlLh flnal reporL due by !anuary 23, 2013.
DA1LS & LCCA1ICN
!anuary 12 - 13
Lh
, 2013 (8:30 am - 3:30 pm) wlLh some opLlonal evenlng sesslons) locaLed aL 310
SuLard[a ual Pall, 8anaLao AudlLorlum (noLe, no coffee/colas are permlLLed ln Lhe AudlLorlum)
CIIICL nCUkS & CCMMUNICA1ICNS
ConLacL vlcLorla Powell for course operaLlons or schedule offlce Llme wlLh Þrof. lkhlaq Sldhu.
noLe: check 8-course for parLlclpanL communlcaLlons.
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
%-
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SCnLDULL
Þlease noLe LhaL mosL LlmesloLs relnforce Lhe 8MoL MeLhod of lncorporaLlng aspecLs of 1heory,
M|ndset or Network|ng.
DA¥ CNL |n 8anatao Aud|tor|um and Atr|um, Sutard[a Da| na|| on 8erke|ey Campus
Cvervlew: lnLroducLlon, meeLlng oLhers and focuslng on ldea generaLlon/opLlmlzaLlon and Leam
formaLlon/opLlmlzaLlon
IkAMLWCkk MCN Ianuary 12
th
201S
1CÞIC SÞLAkLk
2344&0 5 2364&0 L#3.,%&=%.($ =$K P.3-% C&#=>'=,%
1heory & M|ndset 8:30am - 10:00am We|come And 8MoL Cverv|ew
"1he What" and Lxpectat|ons
Ikh|aq S|dhu, CL1 Iound|ng
D|rector and Ch|ef Sc|ent|st
M|ndset 10:00am - 11:00am ku|es of 8MoL Lngagement ("1he now")
and Group 8reakout Lxerc|se] Game #1
ken S|nger, CL1 Manag|ng
D|rector
8reak
11:13am - 12:13pm now to Get an Idea Char|es nuang, CCC, Leeo,
co-founder and CLC Ind|go
7, S|ngtr|x, Green 1hrott|e
Games and Gu|tar nero
7%"89 :+,&; C(Q P+$1- %( R# '.$.,-#K .$ ?+K.%(&.+J
1heory 12:30pm - 1:20pm Cpportun|ty kecogn|t|on & Market
Va||dat|on
Naeem 2afar, CL1 Instructor
& entrepreneur
8reak
Network|ng &
1heory
1:43pm - 4:00pm
?@#A7 99
%-
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4
DA¥ 1WC |n 8anatao Aud|tor|um, Atr|um and UC 8erke|ey SkyDeck, Þenthouse 21S0 Shattuck Ave.
Cverv|ew: ueveloplng your ldea and Leam, Lhlnklng exLernally Lo cusLomers, deslgn, markeLlng, sales
and uslng Lhe 8erkeley neLwork
IkAMLWCkk 1ULS IANUAk¥ 13
th
201S
1CÞIC
8:30am - 9:00am "-#1>S.$ / 2.3-% R&#=>'=,%
1heory 9:00am -10:00am Lxpectat|ons and Ins|ghts
Ikh|aq S|dhu
1heory & M|ndset 10:00 - 11:00am Work|ng w|th 1eams and kev|ew of Game
#1
ken S|nger
:+,&;
Network|ng &
1heory
11:13am - 12:13pm 8reakout of two tracks (|n-person or
v|rtua| mentor|ng):
I. No ex|st|ng team (8anatao) -
I|na||z|ng teams and sett|ng
ob[ect|ves for program
II. Lx|st|ng team (km. 630) -
I|na||z|ng and program ob[ect|ves
Stephen Þ|era|d|
Ikh|aq S|dhu, ken S|nger
M|ndset @A3@B*0 5 @*0 T.UU= 2+$1- =$K 3+.K#K K.,1+,,.($ ('
B=.2+&#OL#,.2.#$1# )Q#&1.,# V8
ken S|nger
:+,&;
1heory & M|ndset 1:13pm - 2:13pm Market|ng & Þroduct Management for
Lntrepreneurs. Set-up for Go-1o-Market
Lxerc|se]Game #3
Mart|na Lauchengco,
Þartner, S|||con Va||ey Group
1heory & M|ndset 2:13pm - 3:13pm 8est Þract|ces |n Se|||ng Across A|| New
Venture Stages
Stephen 1orres,
Iounder and CLC, Sun|b|e
:+,&; 1/ C&'; 1/
D;EF,8;
Network|ng 3:43pm - 3:30pm
?@#A7 99
%-
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DA¥ 1nkLL |n 8anatao Aud|tor|um and Atr|um, Sutad[a Da| na|| on 8erke|ey Campus
Cverv|ew: G+,&1!"H 0!',(1/",(I %"#,+(1&"#!"H .%"#!"HI 8'&+!.E!"H E/%+ !#,& /+ /=J,81!$,I #,$,'/*!"H
*!189 &"# #,$,'/*!"H #,0/ #2#47 "? DEF8;
G#$H2A I$'(&J=%.($" ")0AC#&>#2#4A#K+
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6
DA¥ ICUk |n 8anatao Aud|tor|um and Atr|um, Sutad[a Da| na|| on 8erke|ey Campus
Cverv|ew: uemos/Þrogress 8eporLs and neLworklng
IkAMLWCkk 1nUkS IANUAk¥
1Sth
1CÞIC SÞLAkLk
8:30am - 9:00am Check-|n and L|ght 8reakfast
1heory 9:00 - 9:30am Lxpectat|ons and Ins|ghts Ikh|aq S|dhu
Network|ng &
M|ndset
9:30am - 10:30am Þract|ce for S- 7 m|nute Demos and
Þrogress keports (koom breakouts)
A||
10:30am -
12:00am
kound Cne of Demos]Þrogress keports
(koom breakouts)
Mentors
@A344*0 5 @344*0 C(Q P+$1-
1:00pm - 2:30pm I|na| kound Demos]Þrogress keports and
D|scuss|on (8anatao)
Ikh|aq S|dhu and Mentors
2:30pm - 3:00pm I|na| 1houghts Ikh|aq S|dhu
6344*0 5 M364*0 L#1#*%.($ .$ ?%&.+J
LIS1 CI SÞLAkLkS (genera||y, |n order of appearance)
Ikh|aq S|dhu, loundlng ulrecLor & Chlef SclenLlsL, CL1 ln Lhe College of Lnglneerlng aL uC 8erkeley.
Pe recelved Lhe lLC8 Lmerglng Area Þrofessor Award ln 2009 and was awarded 3Com's ºlnvenLor of
Lhe ?ear" award ln 1999. Pe has been granLed over 60 uS ÞaLenLs ln neLworklng Lechnology, lÞ
Lelephony, and moblle compuLlng funcLlonallLy. Pe ls an advlsor Lo Lhe venLure caplLal CnSL1
venLures and a lellow of Lhe Applled lnnovaLlon lnsLlLuLe.
ken S|nger, Managlng ulrecLor, CL1, ls a serlal enLrepreneur, Lechnology execuLlve, unlverslLy lecLurer,
and dlrecLor/advlsor Lo numerous sLarLups ln Lhe uS and Lurope. A 14-year veLeran of Lhe moblle
lndusLry, ken has been creaLlng moblle soluLlons slnce cellphones flrsL connecLed Lo Lhe lnLerneL aL a
whopplng 28 kbps. MosL recenLly, ken was Lhe co-founder and CLC of AppCenLral, Lhe flrsL enLerprlse
app sLore Lo leL companles dlsLrlbuLe moblle appllcaLlons Lo Lhelr employees' lÞhones, lÞads and
Androld devlces. Pe ls a uC 8erkeley graduaLe and slnce 2008, ken has been Leachlng Lhe Moblle
AppllcaLlons and LnLrepreneurshlp course and Challenge Lab ln Lhe College of Lnglneerlng.
Char|es nuang, ls currenLly CCC of Leeo, a famlly of producLs and servlces LhaL open communlcaLlon
beLween consumers and Lhelr homes. Pe has been cofounder and CLC of N"#!H/ OI D!"H1+!P, and
Q+,," R9+/11', Q&0,( and perhaps besL known 5 19, Q%!1&+ S,+/ .+&"89!(,T Pe holds a 8A from Lhe
unlverslLy of Callfornla, 8erkeley and ls sponsor for Lhe Puang Scholars Þrogram aL uC 8erkeley,
sendlng Cal SLudenLs Lo Chlna.
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
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Naeem 2afar ls a seasoned execuLlve who has led several hlgh-Lech buslnesses as Lhe CLC and gulded
dozens as a board member or an advlser. Pavlng co-founded or worked aL seven sLarLup companles,
he ls sLeeped ln Lhe Slllcon valley culLure and promoLes Lhe lessons of Slllcon valley Lo organlzaLlons
and enLrepreneurs all over Lhe world. Pe has been Leachlng enLrepreneurshlp as a faculLy member aL
Lhe unlverslLy of Callfornla, 8erkeley slnce 2003 as a parL of Lhe Paas 8uslness School M8A program,
as well as ln Lhe College of Lnglneerlng Lo graduaLe and undergraduaLe sLudenLs. naeem serves on Lhe
8oard of ulrecLors of several companles and as Lhe 8oard Chalr of CÞLn Slllcon valley. Pe ls also
currenLly Lhe ÞresldenL of 8rown unlverslLy Club of Slllcon valley.
Stephen Þ|era|d|, a CL1 lnsLrucLor and enLrepreneur, has had a career spannlng a broad range of
lndusLrles lncludlng lnLerneL, healLhcare, onllne gamlng, and manufacLurlng, Lo name a few. Pe has
worked ln and wlLh venLure backed and prlvaLely funded sLarL-ups, ralslng mllllons ln operaLlng caplLal.
Pe has Laken a company from seed Lo lÞC. SLephen ls an LnLrepreneur ln 8esldence and lndusLry
lellow aL uC 8erkeley.
Nathan Go|d ls Lhe founder of 1he uemo Coach, and has worked wlLh Lhousands on buslness plLches.
Pe has consulLed wlLh larger companles llke Sanulsk, nokla and l8M and ls a soughL afLer coach ln Lhe
Slllcon valley lncubaLor and AcceleraLor neLwork.
Mart|na Lauchengco |s ÞarLner, Slllcon valley ÞroducL Croup, where she leads Lhe markeLlng pracLlce
and LecLurer aL Lhe lung Lnglneerlng lnsLlLuLe. MarLlna ls an Advlsor Lo sLarLups and mld-sLage
Lechnology companles uslng her 20 years of experlence ln execuLlve poslLlons ln producL markeLlng,
corporaLe markeLlng, consumer porLal buslnesses, and as a chlef-of-sLaff Lo Lhe CLC aL companles
lncludlng MlcrosofL, neLscape, ACL, and Loudcloud/Cpsware. She earned her M.A. ln CrganlzaLlonal
8ehavlor and 8.A. ln ÞollLlcal Sclence from SLanford unlverslLy.
Stephen 1orres, ls founder and CLC, Sunlble and Managlng ulrecLor of Lhe UV D/'&+ W,*/+1. Þrlor Lo
foundlng Sunlble and Þv Solar 8eporL, he spenL several years ln Lhe solar lndusLry as ulrecLor of Sales
and MarkeLlng aL a leadlng 8ay Area resldenLlal and commerclal solar lnLegraLor. Pe spenL 14 years ln
dlrecL sales, where he was responslble for over $18 mllllon of buslness leadlng day-Lo-day operaLlons
for over 230 sales reps ln mulLlple offlces. SLephen graduaLed from Lhe unlverslLy of Callfornla,
8erkeley (wlLh a cerLlflcaLe from CL1), and recelved hls M8A from Lhe !ohnson CraduaLe School of
ManagemenL aL Cornell unlverslLy.
Caro||ne W|nnett ls Lhe LxecuLlve ulrecLor of Lhe 8erkeley Skyueck. She ls an enLrepreneur wlLh
experlence ln consumer neurosclence, markeLlng and brandlng, and sLarLup launch and sLraLegy. She
co-founded Lhe ploneer company ln Lhe consumer neurosclence lndusLry, neurolocus, whlch was
acqulred by nlelsen ln 2011. Carollne ls currenLly on Lhe Advlsory 8oard for flve sLarLups ln Slllcon
valley, and an angel lnvesLor speclallzlng ln moblle, consumer lnslghLs, and green buslnesses.
"#$%#& '(& )$%&#*&#$#+&,-.* / 0#1-$(2(34 5")067 89:; ?@#A7 99
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Lugene Noh7 venLure Lab Manager aL CL1, culLlvaLes an lnnovaLlve and collaboraLlve workspace for
enLrepreneurs, provldes hands-on menLorlng for sLarLup Leams and manages lnLernaLlonal
parLnershlps wlLh unlverslLles and sLarLup lncubaLors. Pe has over a decade of experlence menLorlng
sLudenLs aL uC 8erkeley and SLanford unlverslLy, and deslgned and managed a new undergraduaLe
research program (u8CÞ) wlLhln Lhe College of Lnglneerlng. uurlng a 2-year sLlnL ln SouLh korea,
Lugene hosLed a weekly radlo program on poslLlve psychology. Pe holds a 8.S. ln Clvll and
LnvlronmenLal Lnglneerlng from uC 8erkeley and a M.ulv. from WesLmlnsLer Semlnary Callfornla.
Ioe Wyatt ls a parLner aL WllmerPale ln Þalo AlLo. Pe focuses hls pracLlce on Lhe represenLaLlon of
emerglng growLh companles, venLure caplLal flrms and lnvesLmenL banks. Pls pracLlce lncludes
general corporaLe counsellng, venLure caplLal flnanclngs, mergers and acqulslLlons, publlc offerlngs
and SLC regulaLory maLLers. Mr. WyaLL has worked on numerous publlc and prlvaLe securlLles
offerlngs, and has slgnlflcanL merger and acqulslLlon experlence lnvolvlng boLh publlc and prlvaLe
companles and a wlde range of LransacLlon sLrucLures. Pe graduaLed wlLh a 8A from uC 8erkeley and
recelved hls !u/M8A from SanLa Clara unlverslLy.
Chr|st|ne no, co-founder and Pead of 1echnology, lmprlnL Lnergy. lmprlnL Lnergy ls a uC 8erkeley
spln-off commerclallzlng a dlsrupLlve baLLery Lechnology. ChrlsLlne recelved Þh.u, M.S., and 8.S. ln
MaLerlals Sclence & Lnglneerlng from uC 8erkeley and worked aL CL1 whlle sLudylng aL Cal. She has
been on Lhe wlnnlng Leam ln numerous enLrepreneurshlp compeLlLlons.
A||an ¥oung, founder 1opllne lncubaLor, ls an enLrepreneur wlLh experlence ln Lechnology, venLure
caplLal, prlvaLe equlLy, and asseL managemenL.
M|ke nodges, Managlng ulrecLor, A1A venLures spenL 23 years ln and around Lhe venLure caplLal
communlLy. Pe has been recrulLed by many leadlng venLure caplLal flrms lncludlng lnsLlLuLlonal
venLure ÞarLners, Sequola CaplLal, Accel ÞarLners, Cak lnvesLmenL ÞarLners, AsseL ManagemenL, and
oLhers Lo serve as CLC ln boLh new and Lurnaround sLarL-up slLuaLlons. A feaLure arLlcle ln 1elephony
Magazlne descrlbed Mlke as "1he 8esL CLC ?ou Pave never Peard Cf," and as a CLC, he has ralsed
$130M and reLurned over $1.38 ln dlsLrlbuLlons. Mlke ls a frequenL lecLurer on enLrepreneurshlp aL
Lhe Paas School of 8uslness aL uC 8erkeley and Lhe CraduaLe School of 8uslness aL San !ose SLaLe
unlverslLy.
C||v|er ¥ounòs, Þhu, an AfflllaLe Þrofessor aL Þarls's presLlglous PLC, ls an enLrepreneur, menLor and
advlsor Lo vC funds and Lo lnLernaLlonal sLarL-up lncubaLors. 1he company he founded, LxÞLn
(www.expen.com) ls ranked 1op 13 ln lrance ln due dlllgence and falrness oplnlons dedlcaLed
Lo vC and ÞL funds. LxÞLn ls also a respecLed fundralser for lnnovaLlve companles ln l1 and
llfe sclence. Cllvler ls a CÞA and ln hls work has collaboraLed wlLh some of Lhe world's Lop
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lnsLlLuLlons. Þrlor Lo launchlng hls company, Cllvler had over a decade of vC experlence - 18 SMLs
flnanced, 14 exlLed lncl. 2 lÞCs yleldlng a poslLlve Lrack-record.
LIS1 CI MLN1CkS (1o be announced)
doc_332287949.pdf