BENEFITS OF CORPORATE SPONSORSHIP TO THE SPONSOR

[abhishreshthaa]

Audience awareness:
When people are relaxing they can imbibe information faster. This helps the brand message penetrate effectively into the consumer psyche.


Image:
Sponsorship leads to the brand’s image enhancement by virtue of association with a high profile event.


Segment targeting:

Sponsorship enables the marketers to target their consumers in an efficient & relevant manner. So if Mercedes Benz wants to reach CEOs, they can do so more efficiently by sponsoring a golf tournament than by advertising on TV.


Alternative:
Sometimes companies have no other avenue for reaching the masses due to governmental restrictions on advertising etc. (for example many tobacco & alcohol companies cannot directly advertise)


Emotional Touch:
Sponsoring an event, which is close to the hearts of your target audience, gives an emotional touch to the brand of the sponsor.

 

[jitendra05]

Audience awareness:
When people are relaxing they can imbibe information faster. This helps the brand message penetrate effectively into the consumer psyche.


Image:
Sponsorship leads to the brand’s image enhancement by virtue of association with a high profile event.


Segment targeting:

Sponsorship enables the marketers to target their consumers in an efficient & relevant manner. So if Mercedes Benz wants to reach CEOs, they can do so more efficiently by sponsoring a golf tournament than by advertising on TV.


Alternative:
Sometimes companies have no other avenue for reaching the masses due to governmental restrictions on advertising etc. (for example many tobacco & alcohol companies cannot directly advertise)


Emotional Touch:
Sponsoring an event, which is close to the hearts of your target audience, gives an emotional touch to the brand of the sponsor.

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