Being dynamic & diverse through Branding Is much more Important
While deciding to launch your brand in the market, taking into consideration the pre natal and post natal environment for the product/brand is important. As a Childs behavior is influenced by the environment wherein he is born and brought up, similarly the future for your brand is influenced by the environment that you provide your product. Maintain a clear competitive edge for yourself and the products is a pre-requisite for to preview its success in the market.
Demonstration of thorough understanding of theoretical and practical product management and product marketing management, including underlying concepts, principles and terminology; evaluate and implement every aspect of product management and product marketing management strategy, including: new product development though product elimination, start-up companies through established organizations.
Brand is said to be paramount as far as product field is concerned, it helps us to improve the degree by which consumers are aware of your brand, drives perception and helps us improve the desirability.
Hence while launching your service brand, there are certain things that can help you be in the right path. First thing to be remembered is regarding your target market, while targeting your market, the dynamics of mind implementation are just different for service companies they need to put into force the right marketing program. Things that you can expect from a brand after its successful implementation
A genuine and defensible market position
Improved external awareness, perception, and desirability
The development of a collaborative internal culture
Alignment and integration of all messaging
Revenue growth
I'll add one final note about branding: your marketing materials are important, but don't go overboard
Brand represents a collection of feelings and perceptions about quality, image, lifestyle and status, guarantee. Branding is more about convincing, if you cannot convince your customers that your brand delivers the service as per their expectations.
Questions that can be encountered while branding
The Importance of Branding
When Should You Brand?
Types of Brands
What Goes Into a Brand?
What's in a Name?
Brand Positioning
Building Brand Personality
Strengthening Your Core Brand
Creating an Online Identity
Resources
Attributes to be taken into consideration while branding
Brand attributes
Consumer expectations
Competitor attributes
Price
Consumer perceptions
Here are some examples wherein you can learn from the worst product blunders.[/i][/b]
When Mitsubishi launched it’s Pajero 4WD in Spain they had the shock of a lifetime. As they were promoting Pajero they forgot to take into account the word “Pajero” means “jerk” in Spanish.
The famous fried Chicken hub KFC’s slogan “finger-lickin good” when marketed was translated into China as“eat your fingers off.” Oops!
GEC and Plesssey had a join company in France which was called GPT. When GPT is pronounced in French, it sounds as “Jay-Pay-Tay” which is similar J’ai pete, which means ” I have farted.”
When Puffs tissue started marketing their tissues in Germany it didn’t do so well. The reason – Puff means “brothel” in Germany.
When Italian mineral water company promoted their mineral water Traficante it was a failure because the word “Traficante” means “drug dealer” in Spanish.
When Bacardi launched a fruit drink named Pavian they meant French chick, but when they promoted it in Germany the same word meant “Baboon.”
Electrolux had to take their slogan down which read “Nothing sucks like Electrolux.”
When Ford tried selling it’s car “Pinto” in Brazil it was a huge failure. The reason - the word “Pinto” is a slang for small penis in Brazil.
Parker pens slogan “Avoid Embarrassment – use Quink,” when translated into Spanish came out as “Avoid pregnancy – use Quink.”
As far as Dove body wash is concerned n fact, the senior marketing professionals surveyed for the annual Brand Derby gave the product a clear "can do better" report: 43 per cent said the brand was not successful, while just 5 per cent felt it had been very successful. The saving grace: no one named it as their choice for "least successful" brand launch of the year. Hindustan Lever Limited launched Dove soap in India more than 10 years ago and the brand is now worth Rs 33 crore (Rs 330 million). A smaller pack size was taken for point out market analysts. It would encourage consumers to try the product and may help widen the market. Another option that could have been explored is to have launched the product as a face wash. Where skin is given the highest importance, India the per capita consumptions was less. Hence expanding yourself in through franchisees in such markets isn’t a good option, where as planning the same in mature markets will be a smart move. Thinking of what can get the brand move its existing barriers and rising up to a higher level. Dove body wash has no TV advertisements, just point-of-purchases displays and in-store promoters who tom-tom the benefits of body wash over soap. The reasons why people don’t use body wash or the reason why it being not popular is because they are not aware of the benefits they tend to enjoy after its use. This was the story of Dove body wash.
Planning the brand launch in the following steps:[/b]
State your brand introduction message.
Follow the template in this figure.
Enlarge
Benchmark your pre-launch situation.
Set your market launch objectives.
Define your target market.
You need to direct communications specifically toward this group.
Define your business's brand promise and brand character.
Convey these aspects in all brand communications and experiences.
Establish your brand introduction strategies.
Detail your marketing tactics.
Enlarge
Establish your budget.
Create your action plan and timeline.
Measure and monitor your success
Hence the brand Launch of the organization being an important ceremony it is necessary to plan it in such a way that its future prospects increase and the launch proves to be a success.
While deciding to launch your brand in the market, taking into consideration the pre natal and post natal environment for the product/brand is important. As a Childs behavior is influenced by the environment wherein he is born and brought up, similarly the future for your brand is influenced by the environment that you provide your product. Maintain a clear competitive edge for yourself and the products is a pre-requisite for to preview its success in the market.
Demonstration of thorough understanding of theoretical and practical product management and product marketing management, including underlying concepts, principles and terminology; evaluate and implement every aspect of product management and product marketing management strategy, including: new product development though product elimination, start-up companies through established organizations.
Brand is said to be paramount as far as product field is concerned, it helps us to improve the degree by which consumers are aware of your brand, drives perception and helps us improve the desirability.
Hence while launching your service brand, there are certain things that can help you be in the right path. First thing to be remembered is regarding your target market, while targeting your market, the dynamics of mind implementation are just different for service companies they need to put into force the right marketing program. Things that you can expect from a brand after its successful implementation
A genuine and defensible market position
Improved external awareness, perception, and desirability
The development of a collaborative internal culture
Alignment and integration of all messaging
Revenue growth
I'll add one final note about branding: your marketing materials are important, but don't go overboard
Brand represents a collection of feelings and perceptions about quality, image, lifestyle and status, guarantee. Branding is more about convincing, if you cannot convince your customers that your brand delivers the service as per their expectations.
Questions that can be encountered while branding
The Importance of Branding
When Should You Brand?
Types of Brands
What Goes Into a Brand?
What's in a Name?
Brand Positioning
Building Brand Personality
Strengthening Your Core Brand
Creating an Online Identity
Resources
Attributes to be taken into consideration while branding
Brand attributes
Consumer expectations
Competitor attributes
Price
Consumer perceptions
Here are some examples wherein you can learn from the worst product blunders.[/i][/b]
When Mitsubishi launched it’s Pajero 4WD in Spain they had the shock of a lifetime. As they were promoting Pajero they forgot to take into account the word “Pajero” means “jerk” in Spanish.
The famous fried Chicken hub KFC’s slogan “finger-lickin good” when marketed was translated into China as“eat your fingers off.” Oops!
GEC and Plesssey had a join company in France which was called GPT. When GPT is pronounced in French, it sounds as “Jay-Pay-Tay” which is similar J’ai pete, which means ” I have farted.”
When Puffs tissue started marketing their tissues in Germany it didn’t do so well. The reason – Puff means “brothel” in Germany.
When Italian mineral water company promoted their mineral water Traficante it was a failure because the word “Traficante” means “drug dealer” in Spanish.
When Bacardi launched a fruit drink named Pavian they meant French chick, but when they promoted it in Germany the same word meant “Baboon.”
Electrolux had to take their slogan down which read “Nothing sucks like Electrolux.”
When Ford tried selling it’s car “Pinto” in Brazil it was a huge failure. The reason - the word “Pinto” is a slang for small penis in Brazil.
Parker pens slogan “Avoid Embarrassment – use Quink,” when translated into Spanish came out as “Avoid pregnancy – use Quink.”
As far as Dove body wash is concerned n fact, the senior marketing professionals surveyed for the annual Brand Derby gave the product a clear "can do better" report: 43 per cent said the brand was not successful, while just 5 per cent felt it had been very successful. The saving grace: no one named it as their choice for "least successful" brand launch of the year. Hindustan Lever Limited launched Dove soap in India more than 10 years ago and the brand is now worth Rs 33 crore (Rs 330 million). A smaller pack size was taken for point out market analysts. It would encourage consumers to try the product and may help widen the market. Another option that could have been explored is to have launched the product as a face wash. Where skin is given the highest importance, India the per capita consumptions was less. Hence expanding yourself in through franchisees in such markets isn’t a good option, where as planning the same in mature markets will be a smart move. Thinking of what can get the brand move its existing barriers and rising up to a higher level. Dove body wash has no TV advertisements, just point-of-purchases displays and in-store promoters who tom-tom the benefits of body wash over soap. The reasons why people don’t use body wash or the reason why it being not popular is because they are not aware of the benefits they tend to enjoy after its use. This was the story of Dove body wash.
Planning the brand launch in the following steps:[/b]
State your brand introduction message.
Follow the template in this figure.
Enlarge
Benchmark your pre-launch situation.
Set your market launch objectives.
Define your target market.
You need to direct communications specifically toward this group.
Define your business's brand promise and brand character.
Convey these aspects in all brand communications and experiences.
Establish your brand introduction strategies.
Detail your marketing tactics.
Enlarge
Establish your budget.
Create your action plan and timeline.
Measure and monitor your success
Hence the brand Launch of the organization being an important ceremony it is necessary to plan it in such a way that its future prospects increase and the launch proves to be a success.