Befuddlement Between Logo & Brand
A lot of small businesses start out with one vision, but by the time they really start rolling, things may have changed. Services or products may wind up being modified to better match customers' wants or needs. New product and service lines may get developed. You may discover, after you start making sales and talking to customers, that you're doing things in a revolutionary way. You may be serving a different type of client than you'd originally envisioned or solving a problem you didn't expect to encounter for those clients. It is said that a logo is unique, meaningful design that's paired with your company name in an interesting and cohesive way & a brand is collection of perceptions that your customer has about your business. Brand and logo is the life of business. Hence taking utmost care of all is important. It is the most important visual communication tool to appeal your customers. In your logo, each of them gives you an opportunity to build in meaning and symbolism. The font that your business name appears in. Each font has a different personality. There are businesslike fonts, fonts that look educational, fonts that are funny, and others that are clean and modern. Your font also has the added job of being legible, both at large sizes and when your logo is very small. You don't want viewers to struggle to make sense of your business name, so use a highly legible font that makes your name readable at a glance. Colors all have different psychological meanings. And each color can have several meanings, depending on context. So, depending on the types of messages communicated by the other elements in your logo, your color palette may be interpreted in different ways. One element may stand out and take a solo with the other elements singing backup. One element may even be singing a different part of your message—another melody—which can make your logo more subtle and complex.
Your logo's icon has a handful of other jobs:
Memorable: Your logo icon will become the face of your business, so you want to make sure it is easy to remember.
Scalable: This will enable you to use it across all of your marketing materials, regardless of size.
Timeless — so that it doesn't wind up looking dated or "cheesy" in a couple of years. This will ensure that you don't have to redesign it just as your customers are getting to know and recognize it.
You'll have a design that will work well for your company and help you connect with your customers.
A lot of small businesses start out with one vision, but by the time they really start rolling, things may have changed. Services or products may wind up being modified to better match customers' wants or needs. New product and service lines may get developed. You may discover, after you start making sales and talking to customers, that you're doing things in a revolutionary way. You may be serving a different type of client than you'd originally envisioned or solving a problem you didn't expect to encounter for those clients. It is said that a logo is unique, meaningful design that's paired with your company name in an interesting and cohesive way & a brand is collection of perceptions that your customer has about your business. Brand and logo is the life of business. Hence taking utmost care of all is important. It is the most important visual communication tool to appeal your customers. In your logo, each of them gives you an opportunity to build in meaning and symbolism. The font that your business name appears in. Each font has a different personality. There are businesslike fonts, fonts that look educational, fonts that are funny, and others that are clean and modern. Your font also has the added job of being legible, both at large sizes and when your logo is very small. You don't want viewers to struggle to make sense of your business name, so use a highly legible font that makes your name readable at a glance. Colors all have different psychological meanings. And each color can have several meanings, depending on context. So, depending on the types of messages communicated by the other elements in your logo, your color palette may be interpreted in different ways. One element may stand out and take a solo with the other elements singing backup. One element may even be singing a different part of your message—another melody—which can make your logo more subtle and complex.
Your logo's icon has a handful of other jobs:
Memorable: Your logo icon will become the face of your business, so you want to make sure it is easy to remember.
Scalable: This will enable you to use it across all of your marketing materials, regardless of size.
Timeless — so that it doesn't wind up looking dated or "cheesy" in a couple of years. This will ensure that you don't have to redesign it just as your customers are getting to know and recognize it.
You'll have a design that will work well for your company and help you connect with your customers.