The godfather of scientific study of beauty is Randy Thornhill, of the University of New Mexico. It was Dr Thornhill who, a little over a decade ago, took an observation he originally made about insects and dared to apply it to people.
The insects in question were scorpion flies, and the observation was that those flies whose wings were most symmetrical were the ones that did best in the mating stakes. Dr Thornhill thought this preference for symmetry might turn out to be universal in the animal kingdom (and it does indeed seem to be). In particular, he showed it is true of people. He started with faces, manipulating pictures to make them more and less symmetrical, and having volunteers of the opposite sex rank them for attractiveness. But he has gone on to show that all aspects of bodily symmetry contribute, down to the lengths of corresponding fingers, and that the assessment applies to those of the same sex, as well.