When it comes to advertising, we depend on them so much that for any info we depend on them, we depend on them even for the quality of the product too. When consumers depend on you for so much, then it becomes the moral responsibility of the advertisers to be honest and real in front of them. Hence common silly mistakes should be avoided by the advertisers hence beware advertisers. To make your campaign effective all the elements in the mix should have enough repetition to possess retention in the mind of prospects. The reach is important; it should be maximum and should all the mass audience. Idea can come even from a sweeper, yes it true. It is not the case that the owner knows everything or knows the best. Hence ideas should come from everyone and the best should be selected. Nonintrusive media are poor at reaching prospects before their need arises, so they’re not much use for creating a predisposition toward your company. The all in one formula sometimes doesn’t work here hence when an advertiser has 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect’s mind. A special event should be judged only by its ability to help you more clearly define your market position and substantiate your claims. The goal of advertising is to create a clear awareness of your company and its unique selling proposition. Unfortunately, most advertisers evaluate their ads by the comments they hear from the people around them. The slickest, cleverest, funniest, most creative and most distinctive ads are the ones most likely to generate these comments. Make use photos to show your product, or the benefits of a service. Do not create too many ads. Use your money to create a few really good ads. Invest in superior art work. Take the time to write intelligent, pithy copy that people will take pleasure in reading. Stats show that customers need to see your ad at least seven times before it makes an impression. If yours is a new business, give customers time to get a general sense of your business New companies often give up after a three to six month run, but new businesses need at least a year of carefully planned advertising before significant results are seen.
Nestle Baby Milk
In Central Africa, tins of baby food imported by Nestle caused riots. The local population were only used to labels depicting the food that was inside the tin. Nestlé’s graphic included a smiling baby
Pepsi Cola
Pepsi had a similar bad experience in the Chinese market. They translated their successful ‘Pepsi gives you zest for life’. Sadly, it went a little wrong and came out as ‘Pepsi brings your ancestors back from the grave’.
Starbucks
Thousands of posters were printed in Germany encouraging German customers to ‘Enjoy your morning Latte’. Oops! In German, ‘Latte’ is slang for an erection.