abhishreshthaa
Abhijeet S
BAJAJ - INSPIRING CONFIDENCE
The symbolism is deep. The shift of gears cannot be missed. The old is giving way to a vibrant new. It is a new Bajaj Auto logo. The decades old logo of the ‘B’ in a hexagon that stood for ‘Hamara Bajaj’ has been replaced with a more dynamic, vibrant, stylized and trendy ‘B’ with Bajaj moving from lower caps to upper caps to symbolize the rejuvenated Bajaj Auto Ltd. Bajaj Auto unveiled the new corporate identity on the 15th of January at the Auto Expo 2004, New Delhi.
The make-over had been announced by the company last year. The company has been working on acquiring a new more colorful and contemporary look that would go along with its new line-up of products. Elephant Design has worked on the new look for Bajaj Auto
. The white and blue reverse hexagonal symbol with Bajaj Auto in small lettering, which stood in good stead for Bajaj Auto for many decades, finally paved way for a refreshing new look symbol with the Bajaj logotype in capital letters. The new identity arrives at a time when Bajaj Auto has successfully metamorphosed into a major motorcycle manufacturer with proven credentials in award winning Pulsar twins and also proved its technological capability with the introduction the revolutionary Digital Twin Spark Ignition (DTSi) technology.
The new visual identity of Bajaj Auto emanates from the confirmation of core values, which Bajaj has identified as its brand values. The Brand essence for the new Bajaj has been defined as "Excitement". Excitement engineering will deliver and inspire confidence in to various stakeholders like Bajaj has traditionally done. Bajaj promises to live its essence thru a set of five Brand Values of Learning, Innovation, Perfection, Speed and Transparency.
The change in Identity is a part of the ongoing changes happening at Bajaj. At a time when Bajaj has state of the art manufacturing infrastructure, has an enviable distribution and service network, has created a benchmark R&D facility and at a time when the customer has changed in terms of its exposure to quality and style, the change in identity will help invite a paradigm shift in consumer perception of the company.
The traditional hexagonal symbol has been replaced by an open abstract form of stylized B, the "flying B" as it has been named represents style and technology. It also has a strong association with the heritage of Bajaj since the external form has a hint of hexagon. "Flying B" form denotes speed and open form denotes the transparency.
The new logotype is all capital BAJAJ, representing precision engineering and perfection. The logo is all confident bold stylistic lettering, which is very global in its outlook.
Bajaj has adopted a new brandline of "Inspiring Confidence". In whatever the company does it seeks to inspire confidence in its audience. Bajaj has traditionally enjoyed tremendous consumer support and plans to consolidate and move ahead on this. The Brandline appears below the logotype in a script font.
This font is to represent learning values at Bajaj and that Bajaj as a brand moves closer to customer.
The new identity has a fresh new blue colour. This blue represents the stability and strength of Bajaj. Blue also represents high technology and precision engineering. The new identity presents a futuristic face of the new global Bajaj.
The design company Elephant Design has been working with Bajaj on creating and implementing the new Bajaj identity.
BRAND IDENTITY OF BAJAJ
The brand is their visual expression of their thoughts and actions. It conveys to everyone their intention to constantly inspire confidence. Customers are the primary audience of their brand. Their brand identity is shaped as much by their belief in BAJAJ.
BRAND ESSENCE
The brand essence is the soul of their brand. The brand essence encapsulates the mission of BAJAJ. It is the single representation of their terms of endearment with their customers. Brand essence provides the basis on which they grow profitably in the market. Bajaj strives to inspire confidence through excitement engineering. Blending youthful creativity and competitive technology exceed the spoken and implicit expectation of customers.
BRAND VALUES
The brand BAJAJ lives by its values of learning, innovation, perfection, speed and transparency.
Learning
Learning is how they ensure proactivity.
It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions.
Innovation
Innovation is how they create the future.
It is a value that provokes them to reach beyond the obvious in pursuit of that which exceeds the ordinary.
Perfection
Perfection is how they set new standards.
It is a value that exhibits their determination to excel by endeavoring to establish new benchmarks all the time.
Speed
Speed is how they convey clear conviction.
It is a value that keeps them sharply responsive, mirroring our commitment towards their goals and processes.
Transparency
Transparency is how they characterize ourselves.
It is a value that makes them worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence.
The symbolism is deep. The shift of gears cannot be missed. The old is giving way to a vibrant new. It is a new Bajaj Auto logo. The decades old logo of the ‘B’ in a hexagon that stood for ‘Hamara Bajaj’ has been replaced with a more dynamic, vibrant, stylized and trendy ‘B’ with Bajaj moving from lower caps to upper caps to symbolize the rejuvenated Bajaj Auto Ltd. Bajaj Auto unveiled the new corporate identity on the 15th of January at the Auto Expo 2004, New Delhi.
The make-over had been announced by the company last year. The company has been working on acquiring a new more colorful and contemporary look that would go along with its new line-up of products. Elephant Design has worked on the new look for Bajaj Auto
. The white and blue reverse hexagonal symbol with Bajaj Auto in small lettering, which stood in good stead for Bajaj Auto for many decades, finally paved way for a refreshing new look symbol with the Bajaj logotype in capital letters. The new identity arrives at a time when Bajaj Auto has successfully metamorphosed into a major motorcycle manufacturer with proven credentials in award winning Pulsar twins and also proved its technological capability with the introduction the revolutionary Digital Twin Spark Ignition (DTSi) technology.
The new visual identity of Bajaj Auto emanates from the confirmation of core values, which Bajaj has identified as its brand values. The Brand essence for the new Bajaj has been defined as "Excitement". Excitement engineering will deliver and inspire confidence in to various stakeholders like Bajaj has traditionally done. Bajaj promises to live its essence thru a set of five Brand Values of Learning, Innovation, Perfection, Speed and Transparency.
The change in Identity is a part of the ongoing changes happening at Bajaj. At a time when Bajaj has state of the art manufacturing infrastructure, has an enviable distribution and service network, has created a benchmark R&D facility and at a time when the customer has changed in terms of its exposure to quality and style, the change in identity will help invite a paradigm shift in consumer perception of the company.
The traditional hexagonal symbol has been replaced by an open abstract form of stylized B, the "flying B" as it has been named represents style and technology. It also has a strong association with the heritage of Bajaj since the external form has a hint of hexagon. "Flying B" form denotes speed and open form denotes the transparency.
The new logotype is all capital BAJAJ, representing precision engineering and perfection. The logo is all confident bold stylistic lettering, which is very global in its outlook.
Bajaj has adopted a new brandline of "Inspiring Confidence". In whatever the company does it seeks to inspire confidence in its audience. Bajaj has traditionally enjoyed tremendous consumer support and plans to consolidate and move ahead on this. The Brandline appears below the logotype in a script font.
This font is to represent learning values at Bajaj and that Bajaj as a brand moves closer to customer.
The new identity has a fresh new blue colour. This blue represents the stability and strength of Bajaj. Blue also represents high technology and precision engineering. The new identity presents a futuristic face of the new global Bajaj.
The design company Elephant Design has been working with Bajaj on creating and implementing the new Bajaj identity.
BRAND IDENTITY OF BAJAJ
The brand is their visual expression of their thoughts and actions. It conveys to everyone their intention to constantly inspire confidence. Customers are the primary audience of their brand. Their brand identity is shaped as much by their belief in BAJAJ.
BRAND ESSENCE
The brand essence is the soul of their brand. The brand essence encapsulates the mission of BAJAJ. It is the single representation of their terms of endearment with their customers. Brand essence provides the basis on which they grow profitably in the market. Bajaj strives to inspire confidence through excitement engineering. Blending youthful creativity and competitive technology exceed the spoken and implicit expectation of customers.
BRAND VALUES
The brand BAJAJ lives by its values of learning, innovation, perfection, speed and transparency.
Learning
Learning is how they ensure proactivity.
It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions.
Innovation
Innovation is how they create the future.
It is a value that provokes them to reach beyond the obvious in pursuit of that which exceeds the ordinary.
Perfection
Perfection is how they set new standards.
It is a value that exhibits their determination to excel by endeavoring to establish new benchmarks all the time.
Speed
Speed is how they convey clear conviction.
It is a value that keeps them sharply responsive, mirroring our commitment towards their goals and processes.
Transparency
Transparency is how they characterize ourselves.
It is a value that makes them worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence.