Background of Celebrity Endorsement

[abhishreshthaa]

Celebrities are involved in endorsing activities since late nineteenth century. The advent of the celebrity endorsements in advertising in India began when Hindi films and TV stars as well as sportsperson began encroaching on a territory that was, until then, the exclusive domain of models.


One of the first sports endorsements in India was when Farokh Engineer became the first Indian Crickets to model for bryl Cream The Indian cricket teams now earns roughly Rs. 100 crore through endorsements.


There was a spurt of advertising, featuring stars like tabassum (pretisge Pressure cookers). Jalal Agha (Pan Parag).Kapil Dev (Palmolive Shaving cream) and Sunil Gavaskar (Dinesh Sutings)

 

[jitendra05]

Celebrities are involved in endorsing activities since late nineteenth century. The advent of the celebrity endorsements in advertising in India began when Hindi films and TV stars as well as sportsperson began encroaching on a territory that was, until then, the exclusive domain of models.


One of the first sports endorsements in India was when Farokh Engineer became the first Indian Crickets to model for bryl Cream The Indian cricket teams now earns roughly Rs. 100 crore through endorsements.


There was a spurt of advertising, featuring stars like tabassum (pretisge Pressure cookers). Jalal Agha (Pan Parag).Kapil Dev (Palmolive Shaving cream) and Sunil Gavaskar (Dinesh Sutings)

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