Attitude = 100

ATTITUDE (psychology)

Attitude is an emotion that all people get when they have other emotions. Attitudes are positive, negative or neutral views of an "attitude object": i.e. a person, behaviour or event. People can also be "ambivalent" towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question.

Attitudes come from judgments. Attitudes develop on the ABC model (affect, behavioral change and cognition). The affective response is a physiological response that expresses an individual's preference for an entity. The behavioral intention is a verbal indication of the intention of an individual. The cognitive response is a cognitive evaluation of the entity to form an attitude. Most attitudes in individuals are a result of observational learning from their environment.

The link between attitude and behavior exists but depends on human behavior, some of which is irrational. For example, a person who is for blood transfusion may not donate blood. This makes sense if the person does not like the sight of blood, which explains this irrationality.

Implicit and explicit attitudes:

There is also considerable research on "implicit" attitudes, which are unconscious but have effects (identified through sophisticated experiments using people's response times to stimuli). Implicit and "explicit" attitudes (i.e. ones people report when they ask themselves how much they like an object) seem to affect people's behaviour, though in different ways. They tend not to be strongly associated with each other, although in some cases they are. The relationship between them is poorly understood.It is basically a process of inside out.

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