abhishreshthaa
Abhijeet S
Associative Benefit:
A celebrity’s preference for a brand gives out a persuasive message - because the celebrity is benefiting from the brand, the consumer will also benefit.
Example: Amitabh Bachchan in ‘Dabur Chwyanprash’.
A celebrity’s preference for a brand gives out a persuasive message - because the celebrity is benefiting from the brand, the consumer will also benefit.
Example: Amitabh Bachchan in ‘Dabur Chwyanprash’.