Description
SUPPLY CHAIN MANAGEMENT
A ASSIGNMENT ON SUPPLY CHAIN MANAGEMENT ON FMCG PRODUCT
Submitted To: Manish Dwevedi
Submitted By: Mukul Chandra Bharti MBA (MB110033)
M.C.B
COMPANY PROFILE
McDonald’s is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 68 million people in 119 countries each day. More than eighty percent of McDonald’s restaurants worldwide are independently owned and operated by local men and women. McDonald’s was founded in May 15, 1940 in San Bernardino, California; and its founder was Richard and Maurice McDonald.
Our Strategic Direction The strength of the alignment among the Company, its franchisees and suppliers has been key to McDonald’s success. This business model enables McDonald’s to deliver consistent, locallyrelevant restaurant experiences to customers and be an integral part of the communities we serve. McDonald’s customer-focused Plan to win provides a common framework for our global business yet allows for local adaptation. Through the execution of initiatives surrounding the five elements of our Plan to Win – People, Products, Place, Price and Promotion – we have enhanced the restaurant experience for customers worldwide and grown comparable sales and customer visits in each of the last eight years. This Plan, combined with financial discipline, has delivered strong results for our shareholders.
Reporting Segments The business is managed as distinct geographic segments that include:
? ? ? ?
US Europe Asia/Pacific, Middle East and Africa (APMEA) Other Countries & Corporate (OCC) including Canada, Latin America and Corporate.
M.C.B
Type Industry Founded Founder(s)
Public Restaurants May 15, 1940 in San Bernardino, California; Richard and Maurice McDonald they give concept Ray Kroc, McDonald's Corporation founder. Oak Brook, Illinois, U.S. 33,000+ Fast food (hamburgers • chicken • French fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast) US$ 27.006 billion (2011) US$ 8.529 billion (2011) US$ 5.503 billion (2011) US$ 32.989 billion (2011) US$ 14.390 billion (2011) More than 420,000 (2011)
Headquarters Number of locations Products
Revenue Operating income Net income Total assets Total equity Employees
M.C.B
Aims and objective
· to serve good food in a friendly and fun environment · to be a socially responsible company · to provide good returns to its shareholders · to provide its customers with food of a high standard, quick service and value for money
M.C.B
Supply chain of McDonald’s in India Definition
Supply Chain Management is managing the network of businesses that are involved in the supply chain. Supply chain management covers storage of materials, inventory, and the finished goods. Supply Chain Strategies are the critical backbone to Business Organizations today.
History
It was started in 1940’s. In 1966, McDonald’s was listed on the New York Stock Exchange. In June 1967, McDonald’s open first restaurant outside U.S in Canada. In 1996, McDonald’s entered India in a joint venture. In 1996, first restaurant open in India, at Basant Lok, Vasant Vihar, New Delhi. Approx 75% of menu available in McDonald’s in India according to their Indian choice. McDonald’s has major tie-ups with various companies as their co-branding strategy, e.g., Coco-cola – Barbie – Cadbury – Hotwheels.
M.C.B
McDonald’s SUPPLY CHAIN
McDonald’s Supply chain is based on the three-legged stool concept : Suppliers Company Franchisees. Vital links of Mc Donald’s cold chain. Procurement• McDonalds spent a few years setting up a unique Cold Chain. warehousing• The Cold Chain is necessary to maintain the integrity of food products and retain their freshness and Transportation nutritional value. Retailing of food product. McDonald’s took 4 years and around Rs 450 crores to set up the food supply chain even before opening its 1st restaurant.• McD India has pioneered the cold chain management system.• They provided assistance in the – Selection of high quality seeds – Dripirrigation technology – Refrigerated transportation system. India is a procurement hub launched in 2001 allows all of McDonalds franchises across the globe to buy everything needed to run their restaurants. From uniform to HamBurger. Benefits For the Suppliers• McDonald’s works with two types of suppliers. Major Suppliers Small Suppliers. Major SmallSupplier Suppliers Emac Digital. McDonalds E-Procurement Model Global FranchisesPlace Orders Supply Received Emac Digital Suppliers Logistics IP (Internet protocol) technology• The quicker connection would also allow McDonalds to track purchases and offer customer loyalty programs.• it will connect headquarters with stores.• Replacing traditional and old Dial-up Networking.• McDonalds can collect data much faster.
M.C.B
The five most challenges in supply chain are :
a) b) c) d) e) Customer service Cost control Planning and risk management Supplier/partner relationship management Talent
Performance parameter of the company :
a) b) c) d) e) f) g) h) Extensive customer service Market innovation Premium quality Pricing as compared to competitors Product cost reduction Providing customized products. Strict quality system Maintain high point of sales inventory level.
M.C.B
Improvement of supply chain management in McDonald :
a) b) c) d) e) f) g) Good relationship with suppliers. Manage information rather than information management. Involve your employees in scm Monitor the performance of each partner in the supply chain Integrate marketing expenditures into supply chain planning Use technology in scm e.g computers, mobile etc. Use high quality of vehicle.
References :
? ? ? ? www.mcdonaldsindia.com/ http://www.aboutmcdonalds.com/mcd/sustainability/our_focus_areas/sustainable_supply_chain.html http://www.slideshare.net/saravanansaravanan/supply-chain-management-of-mcdonalds-10883321 http://www.aboutmcdonalds.com/mcd/investors/company_profile.html
M.C.B
doc_711638236.pdf
SUPPLY CHAIN MANAGEMENT
A ASSIGNMENT ON SUPPLY CHAIN MANAGEMENT ON FMCG PRODUCT
Submitted To: Manish Dwevedi
Submitted By: Mukul Chandra Bharti MBA (MB110033)
M.C.B
COMPANY PROFILE
McDonald’s is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 68 million people in 119 countries each day. More than eighty percent of McDonald’s restaurants worldwide are independently owned and operated by local men and women. McDonald’s was founded in May 15, 1940 in San Bernardino, California; and its founder was Richard and Maurice McDonald.
Our Strategic Direction The strength of the alignment among the Company, its franchisees and suppliers has been key to McDonald’s success. This business model enables McDonald’s to deliver consistent, locallyrelevant restaurant experiences to customers and be an integral part of the communities we serve. McDonald’s customer-focused Plan to win provides a common framework for our global business yet allows for local adaptation. Through the execution of initiatives surrounding the five elements of our Plan to Win – People, Products, Place, Price and Promotion – we have enhanced the restaurant experience for customers worldwide and grown comparable sales and customer visits in each of the last eight years. This Plan, combined with financial discipline, has delivered strong results for our shareholders.
Reporting Segments The business is managed as distinct geographic segments that include:
? ? ? ?
US Europe Asia/Pacific, Middle East and Africa (APMEA) Other Countries & Corporate (OCC) including Canada, Latin America and Corporate.
M.C.B
Type Industry Founded Founder(s)
Public Restaurants May 15, 1940 in San Bernardino, California; Richard and Maurice McDonald they give concept Ray Kroc, McDonald's Corporation founder. Oak Brook, Illinois, U.S. 33,000+ Fast food (hamburgers • chicken • French fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast) US$ 27.006 billion (2011) US$ 8.529 billion (2011) US$ 5.503 billion (2011) US$ 32.989 billion (2011) US$ 14.390 billion (2011) More than 420,000 (2011)
Headquarters Number of locations Products
Revenue Operating income Net income Total assets Total equity Employees
M.C.B
Aims and objective
· to serve good food in a friendly and fun environment · to be a socially responsible company · to provide good returns to its shareholders · to provide its customers with food of a high standard, quick service and value for money
M.C.B
Supply chain of McDonald’s in India Definition
Supply Chain Management is managing the network of businesses that are involved in the supply chain. Supply chain management covers storage of materials, inventory, and the finished goods. Supply Chain Strategies are the critical backbone to Business Organizations today.
History
It was started in 1940’s. In 1966, McDonald’s was listed on the New York Stock Exchange. In June 1967, McDonald’s open first restaurant outside U.S in Canada. In 1996, McDonald’s entered India in a joint venture. In 1996, first restaurant open in India, at Basant Lok, Vasant Vihar, New Delhi. Approx 75% of menu available in McDonald’s in India according to their Indian choice. McDonald’s has major tie-ups with various companies as their co-branding strategy, e.g., Coco-cola – Barbie – Cadbury – Hotwheels.
M.C.B
McDonald’s SUPPLY CHAIN
McDonald’s Supply chain is based on the three-legged stool concept : Suppliers Company Franchisees. Vital links of Mc Donald’s cold chain. Procurement• McDonalds spent a few years setting up a unique Cold Chain. warehousing• The Cold Chain is necessary to maintain the integrity of food products and retain their freshness and Transportation nutritional value. Retailing of food product. McDonald’s took 4 years and around Rs 450 crores to set up the food supply chain even before opening its 1st restaurant.• McD India has pioneered the cold chain management system.• They provided assistance in the – Selection of high quality seeds – Dripirrigation technology – Refrigerated transportation system. India is a procurement hub launched in 2001 allows all of McDonalds franchises across the globe to buy everything needed to run their restaurants. From uniform to HamBurger. Benefits For the Suppliers• McDonald’s works with two types of suppliers. Major Suppliers Small Suppliers. Major SmallSupplier Suppliers Emac Digital. McDonalds E-Procurement Model Global FranchisesPlace Orders Supply Received Emac Digital Suppliers Logistics IP (Internet protocol) technology• The quicker connection would also allow McDonalds to track purchases and offer customer loyalty programs.• it will connect headquarters with stores.• Replacing traditional and old Dial-up Networking.• McDonalds can collect data much faster.
M.C.B
The five most challenges in supply chain are :
a) b) c) d) e) Customer service Cost control Planning and risk management Supplier/partner relationship management Talent
Performance parameter of the company :
a) b) c) d) e) f) g) h) Extensive customer service Market innovation Premium quality Pricing as compared to competitors Product cost reduction Providing customized products. Strict quality system Maintain high point of sales inventory level.
M.C.B
Improvement of supply chain management in McDonald :
a) b) c) d) e) f) g) Good relationship with suppliers. Manage information rather than information management. Involve your employees in scm Monitor the performance of each partner in the supply chain Integrate marketing expenditures into supply chain planning Use technology in scm e.g computers, mobile etc. Use high quality of vehicle.
References :
? ? ? ? www.mcdonaldsindia.com/ http://www.aboutmcdonalds.com/mcd/sustainability/our_focus_areas/sustainable_supply_chain.html http://www.slideshare.net/saravanansaravanan/supply-chain-management-of-mcdonalds-10883321 http://www.aboutmcdonalds.com/mcd/investors/company_profile.html
M.C.B
doc_711638236.pdf