Description
AREAs Innovation System and Business Intelligence Tools to Support Entrepreneurship
1
AREA’s Innovation System
and Business Intelligence
Tools to Support
Entrepreneurship
Stephen Taylor
Cape Town, South Africa
November 10 2009
2
Trieste
Milano
Roma
Napoli
Venezia
Firenze
Torino
Palermo
Cagliari
Genova
Bologna
Trieste
Milano
Roma
Napoli
Venezia
Firenze
Torino
Palermo
Cagliari
Genova
Bologna
Trieste
Milano
Roma
Napoli
Venezia
Firenze
Torino
Palermo
Cagliari
Genova
Bologna
Friuli Venezia Giulia Region
3
Area Science Park of Trieste
Science and
Technology
Park
Campus at Padriciano
Created in 1978
Campus at Basovizza
National Research Body
(Ministry of University
and Research)
A First Level National Research Body
Our mission: to provide a national reference
point for technology transfer and to enhance
competitiveness both regionally
and nationally
4
5
6
Final customer
Small (and medium) enterprises with a “problem” to solve, lacking research capability
and a direct channel of communication with Research Centers.
Goals
Increase access to research to facilitate and improve innovation for SMEs
Methodology
To create our Innovation Network we developed a network of “Competence Centers”
specialized in the most important economic sectors. The functions of our “Competence
Centers” are to:
monitor and assess companies’ innovation needs
how? we meet entrepreneurs “face to face” to thoroughly understand their real
needs
match technology and innovation demand with competences and solutions
how? through an established network we can rapidly connect the entrepreneur to
the right experts
provide companies with a reliable and independent support for innovation
how? by defining and managing a tailor-made innovation project we help the
experts to develop the solution which fully meets the need of the entrepreneur
7
Final customer
Researchers from Universities, Public and Private Research Centres, who want to increase
the economic returns of their research results.
Goals
Add value to the research developed: effective scouting, enhanced exploitation of results
and rapid transfer of research results to market
Methodology
Our SISTER method is a two-step structured process for scouting and exploiting research
results and for improving their transfer to market
how? using our extensive network of connections within Universities and Research
Centers and our in-depth knowledge of the Small and Medium Enterprises in our Region
In the first step the research results are checked and validated
In the second step three exploitation alternatives are available:
transfer the findings to an established company
create a partnership between research and industry for further development
creation of a research spin-off company
8
Final customer
Researchers from public and private sectors who have new ideas to bring to market
Goals
To take an idea and turn it into a new and innovative enterprise with a sustainable future
Methodology
While incubators usually support companies that are already established, the distinctive
feature of our Innovation Factory is to support ambitious, “would-be” entrepreneurs who are
interested in creating their own business. We collaborate with them to transform an
innovative idea into a successful business through R&D, management and financial support
in the earliest stages
Our methodology provides:
• Identification of entrepreneurial initiatives that will be hosted, by means of NABC
methods applied by a Technical Committee composed by Entrepreneurs and
Managers
• Development support (managerial, technical, technological,...)
• Financial support of the initiatives;
• Incubator services
9
Final customer
People working in new technology transfer offices who need concrete result from their
activities
Goals
Train the Technology Transfer Experts of the future in the application of the unique
methodologies developed by AREA.
Methodology
Our Innovation Campus, which is located in our Headquarters in Italy, offers advanced
training courses, specialized training in specific areas, summer school, and consulting for
operational projects and technology transfer.
Most importantly we place participants in an environment where technology transfer
methodologies are not just studied in the abstract, they are developed and applied on a daily
basis. This is full immersion technology transfer training!
10
Final customer
SMEs who lack the resources to acquire and effectively utilize world class business intelligence
Goals
Deliver world-class Business Intelligence from global centres of excellence to our SME clients
Methodology
In partnership with global leader SRI Consulting Business Intelligence (SRIC-BI), we provide
our SME clients with access to the very best analysis of opportunities in the commercialization
of technology. Using Explorer our SME clients can count on a critical intelligence input into their
strategy decision making.
Explorer enables our clients to:
• • Receive global, objective, real-world analysis, not hype
• • Identify new business opportunities
• • Validate internal knowledge and communicate ideas
• • Improve their technology portfolio decisions
• • Provide a bridge between technical and business domains.
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Evaluating Business Opportunities
Arising from
Technology Commercialization
Methodologies used for global business
intelligence gathering and filtering, and for
technology monitoring and opportunity
identification and assessment
12
Agenda
• Strategic Business Insights (SBI)
– History of Innovation at SRI International
• Business Intelligence Tools
– Scan
– Explorer
13
SRI International SRI International
SRI SRI
Worldwide Worldwide
Locations Locations
SBI SBI
• More than 1800 scientists,
technologists, engineers,
and futurists worldwide
• More than 100 disciplines
• More than 1000 active
research and consulting
projects at any time
• Service to more than 2000
client companies every
year
• Outsourcing of R&D
• • Dedicated management Dedicated management- -
consulting practice: consulting practice:
• • Pioneer of scenario Pioneer of scenario
planning for strategy planning for strategy
development development
• • Scan: Alerting clients to Scan: Alerting clients to
early signs of change early signs of change
• • Explorer: Commercial Explorer: Commercial
opportunities from over 30 opportunities from over 30
technology areas technology areas
including electronics and including electronics and
IT, process and IT, process and
biotechnologies, energy biotechnologies, energy
and materials and materials
• • The VALS The VALS™ ™ typology typology for for
consumer acceptance of consumer acceptance of
technology technology
Princeton Princeton
Menlo Menlo
Park Park
London London
Tokyo
Seoul
Tokyo Tokyo
Seoul Seoul
Washington, DC Washington, DC
New Technology New Technology
Spin Spin- -Off Companies Off Companies
• Firms like Nuance that
provide commercial
applications for SRI-
developed technologies
SBI and SRI International
SBI and SRI International
14
HDTV
Pen-Input
Computing
1950 1960 1970 1980 1990 2000
MICR Encoding
for Checks
Mouse Input
Device
ARPA net
All Magnetic
Logic
ERMA Banking
Computer
Prototype
Optical Disk
Reading
Modem
Acoustic
Coupler
Scenario-Based
Planning
Halofantrine
Falciparum malaria
treatment marketed
by SmithKline and
the WHO
CBOT, CME
Hand-Held
Computer
Multimedia
Electronic
Mail
Hirudin
Small protein that inhibits
major blood-clotting, used
in the treatment of
cardiovascular disease and
cancer
Hypertext
Ink Jet Printing
Continuous Speech
Recognition for
Telephone
Transactions
Telepresence Surgery
A new method of
performing surgery
using computer-
mediated surgical tools
that provide improved
accuracy and flexibility,
especially in minimally
invasive procedures,
and provide a future
technology platform for
remotely performing
surgical procedures
Information
Security
i4 i4
SRI International: Extending a
History of Innovation
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Identifying Opportunities
•High-value opportunities emerge from
arenas of great change
– Technology developments
– New ideas and paradigms
– Imperfect market structures.
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Provide a Balanced View
•Commerce
– Knowledge Management
– Intellectual Property
– E-Commerce
– Globalization
Value-
Creation
Maelstrom
Culture
• The Attention Economy/
• The Experience Industry
• Health Care
• Privacy/Security
Technology
• Wireless Technologies
• Speech Technologies
• Biotechnology
• Nanotechnology
• Pervasive Computing
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Successful Entrepreneurs Understand
Change
• They:
– Are aware of developments beyond their own domain
– Foster a futures orientation among corporate decision makers
– Have effective business intelligence systems
Dorothy Leonard-Barton, author of Wellsprings of Knowledge,
believes that the most important streams of knowledge for
companies are not internal but flow in from the outside.
Eric Beinhocker and Sarah Kaplan, “Tired of Strategic Planning”,
McKinsey Quarterly, stress the importance of fostering executives
with ‘prepared minds” so that they have a strong grasp of the
strategic context they operate in.
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Execute actions Execute actions
triggered and triggered and
supported by the supported by the
intelligence activities intelligence activities
Create a list of most Create a list of most
important information important information
and trends to and trends to
systematically monitor systematically monitor
Study in depth those Study in depth those
items that require deep items that require deep
understanding before understanding before
action takes place action takes place
Watch
Act
Study Focus
Most Business Intelligence Systems
Target Key External Information
Identify the kind of
information that is
important strategically
19
Most Businesses Excel In The
Targeted Intelligence Processes
• Targeted Intelligence processes:
– Monitor topics identified through an internal company
process or by key decision makers
– Track development of issues that have strategic importance
– Stimulate and trigger decision making
• Once important intelligence topics are identified,
decision makers know how to analyze them—
– Where to go for more information
– How to monitor changes
– When to report back on new developments
20
Scanning enables companies to look continuously across diverse s Scanning enables companies to look continuously across diverse sources ources
for new signals of change that may have an impact but are not ye for new signals of change that may have an impact but are not yet on a t on a
company watch list. Scanning brings many new ideas to light. company watch list. Scanning brings many new ideas to light.
Scan
Watch
Act
Study Focus
Scanning: Open Intelligence
Create a list of most Create a list of most
important information important information
and trends to and trends to
systematically systematically
monitor monitor
Execute actions Execute actions
Study in depth those Study in depth those
items that require items that require
deep understanding deep understanding
before action takes before action takes
place place
21
Scan is an
Open Intelligence Process
• Open Intelligence processes:
– Provide early warning about topics not yet identified as strategic
– Continuously scan unstructured information about the external
environment
– Cluster data points into topic areas of possible strategic
importance
– Identify new topics of strategic importance (through sorting and
ranking) that may require monitoring in the targeted process
• Decision makers need a process to identify and apply
intelligence from the volumes of unstructured external
information in a way that is:
– Continuous
– Systematic
– Refreshing to the targeted intelligence processes
22
The Process Of Scanning
Scan
Insights
(on the
Scan
Web)
Scan
Insights
(on the
Scan
Web)
Scan
Insights
(on the
Scan
Web)
Scan
Insights
(on the
Scan
Web)
Signals of
Change
(on the Scan
Web and in
Scan
Monthly)
Signals of
Change
(on the Scan
Web and in
Scan
Monthly)
Signals of
Change
(on the Scan
Web and in
Scan
Monthly)
Signals of
Change
(on the Scan
Web and in
Scan
Monthly)
Analysis and
Research
Monthly
Scan
Meeting
Monthly Set of
100 Abstracts
Pattern
Recognition
Scanners
and Their
Abstracts
Consultation
on specific
Signals of
Change
23
Scan™ Abstract Origins
• We look for
– Faint signals of
change
– Discontinuities
– Inflection points
– Disruptive
technologies
– Outliers
– Unconventional
wisdom
• In all arenas
– Consumer behavior
– Regulations/politics
– Business processes
– Culture
– Public opinion
– Science and
Technology
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Abstracts about
Health Care
Abstracts about Advertising and
Retailing
Abstracts about
Manufacturing
Abstracts
about
Education
Abstracts about
Information Technologies
and the Internet
Finding Clusters Of Related
Abstracts
Wireless
Technologies
Privacy
Potential Defining Forces
Scan abstracts typically cluster around industry categories.
25
Clustering Close-up
• Scan provides a way to recognize interesting ideas
and drivers of change across industry categories.
A
u
t
o
m
a
k
e
r
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w
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h
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l
p
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o
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m
a
n
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r
i
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g
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h
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s
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c
o
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d
s
b
e
f
o
r
e
a
n
a
c
c
i
d
e
n
t
.
Medtronic has
announced FDA
approval of an
implantable heart-
monitoring device
that can send data
to the Internet.
D
a
R
e
n
C
h
e
n
a
t
W
a
s
h
in
g
to
n
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n
iv
e
rs
ity
in
S
t.
L
o
u
is
h
a
s
d
e
v
e
lo
p
e
d
a
w
ris
tw
a
tc
h
-s
ize
g
a
u
g
e
th
a
t s
o
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n
d
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n
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la
rm
w
h
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ir
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d
ro
p
s
b
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lo
w
a
c
e
rta
in
le
v
e
l.
How do these abstracts relate
to each other?
They all involve continuous monitoring.
26
Prioritizing Clusters
Act
Now
Wait
and
See
Requires
immediate
action
Continue to
Monitor
Requires
study
27
– Beauty medicine and the
worried well
– Emotion technologies
– Brand as network
– Neuromarketing
– Continuous monitoring
– Surfing the data deluge
– Downloading risk to
consumers
– eScience
– Selling Serenity
•
Clusters Result In Signals Of
Change…
Signals of Change are collections of early signs of
emerging trends, new ideas, or technology breakthroughs.
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Benefits Of Scan Process
• Specific benefits:
– Provides advance warning of possible emerging
technological, commercial, and cultural trends
– Fosters broad vision outside normal industry domains
– Sets up an analytical framework for deflating media hype
– Nurtures futures thinking more broadly in the
organization.
• Broad structural benefit:
– Scanning is a reliable way to navigate through the
turbulence of change. It allows decision makers to
identify:
• What to watch
• What to study
• What to act upon now
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Scan
• Insight about the defining forces
of the business environment
– Peripheral vision for innovation
– Frameworks—identification of threats
and opportunities—for successful
strategies
– Scanning for early signals of change
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Establishing Your Own
Open Intelligence Process
31
Key Success Factors For Establishing
Your Own Open Intelligence System (1 of 2)
– Require a senior level champion
– Select Scan meeting participants carefully.
They need:
• breadth of expertise
• non-judgmental attitudes
• a creative spirit
• self-motivation
• humor
– Select a good facilitator
– Capture the meeting discussion
– Hold meetings on a regular basis
32
Key Success Factors For Establishing Your
Own Open Intelligence System (2 of 2)
– Provide incentives for submitting abstracts and
attending meetings (for example, a newsletter
where cool ideas are reported)
– Design a simple process for abstract submission
(such as on-line submission)
– Integrate the open intelligence process into the
decision making process
– Protect from “accountantitis”—the demand for
documentation of a return on investment for the
cost of the meetings.
– Develop a regularly scheduled process for
determining if/when watch list topics need to
removed, studied and/or acted on
33
Explorer:
Opportunities through Commercialization
of Emerging Technologies
34
Today’s
Products and
Services
Natural
Growth
Natural
Growth
Change in External Forces
Provides New Opportunities
Companies/Countries/ Universities
Centers of
Excellence
Regulations
Next-Generation
Technologies
Market Demand
Industry Needs
Business and
Competition
Uncertain
Economies
Politics
Terrorism and War
Funding
Societal Change
Standards
Consumer Demands
Mergers and Acquisitions
Technology
Developments
New Markets
Globalization
Energy Crisis
35
External Influences
Be innovative: Think out of
the box to select and then
enable new opportunities.
Today’s
Products
and
Services
Natural
Growth
Natural
Growth
Knowledge
Interface
Regulations
Standards
Technology
Market Demand
Business
and
Competition
Politics
Industry Needs
Economy
•
•
•
New
Products,
Processes,
and Markets
New
Products,
Processes,
and Markets
•
•
•
OPPORTUNITY
Issues
and
Uncertainties
Implications
CHANGE
Commercial
Development
Parameters
Centers of
Excellence
Markets
Establish a Methodology to Unearth
Opportunities
Companies/Countries/ Universities
36
Emerging Technologies:
From Scan™to Explorer
NGT
to identify
commercial
opportunities
from emerging
technologies
Scan
for early signs
of change and
trends
Explorer
for continued
monitoring and
evaluation
5 to 15 years
before commercialization
0 to 7 years
before commercialization
37
Current Explorer Technology Areas
• Advanced Silicon Microelectronics
• Biocatalysis
• Biomaterials
• Biopolymers
• Biosensors
• Connected Cars
• Connected Homes
• Engineering Polymers
• Flat-Panel Displays
• Fuel Cells
• Genomics
• Knowledge-Based Systems
• Knowledge-Management Tools
• Membrane Separation
• MEMS/Micromachining
• Mobile Communications
• Nanobiotechnology
• Nanoelectronics
• Nanomaterials
• Novel Ceramic/Metallic Materials
• Optoelectronics/Photonics
• Organic Electronics
• Pervasive Computing
• Photovoltaics
• Polymer-Matrix Composites
• Portable Electronic Devices
• Portable Power
• Renewable Energy Technologies
• RFID Technologies
• Robotics
• Smart Materials
• Solid-State Microsensors
• User Interfaces
• Virtual Worlds
38
Explorer Technology Maps
• The Importance of the Technology—
three-paragraph executive summary:
Technology Focus—technology description and
potential benefits
Commercial Status and Trends—current and
future applications, drivers, and barriers
Implications of Commercialization—benefits and
competitive threats, opportunities, and timing
39
We integrate our current evaluations into a
commercially focused Technology Map—which we
review on an ongoing basis.
Technology Maps:
Structure
• Technology Maps comprise six key sections reflecting
elements of change that we monitor, question, and evaluate:
Technology evolution
Commercial development parameters—drivers of and barriers to
the technology’s commercialization
Issues and uncertainties
Implications of commercialization
Resultant opportunities—applications and markets
Industry structures.
40
Opportunities: Applications
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Energy-Saving
Systems
Self - Repair
Vibr at ion
Cont r ol
Hapt ic
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O r t hopedics and
Pr ost het ics
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Self - Power ed
M onit or ing Devices
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Sm ar t and
Adapt ive
St r uct ur es
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Sm ar t St r uct ur es
Aer ospace and
Def ense
Aut om ot ive
M edical
Engine, Dr ive- Tr ain and
Suspension Com ponent s
Sm ar t M ir r or s Self - Repair ing Coat ings
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Vibr at ion and
Noise Cont r ol
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NDTE
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Vibr at ion Cont r ol
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Act uat or s
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St r uct ur al M onit or ing
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M inim ally
I nvasive
Sur ger y
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Dr ug Deliver y
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M edical Analysis
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Valves
and Seals
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Ear t hquake Dam per s
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Noise Cont r ol
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M ot or s and Act uat or s
Light and
Heat Cont r ol
Fast ener s
I ndust r ial, Power
and Const r uct ion
I ndust r y Cur r ent Applicat ions
Em er ging Applicat ions
Wit hin 5 Year s Wit hin 10 Year s
Explorer Technology Maps:
Charts of Exploration
Building Blocks of the
Technology
• Mobile Autonomous
Swarms
— Military (Smart Dust)
— Industrial-Plant
Maintenance
— Agriculture (Field
Analysis)
— Resource Extraction
• Smart Spaces
— Office Networks
— Inventory Management
— Telecommunications
— Transportation
(Commercial, Private)
— Home Networks
(Appliance
Collaboration,
Security)
• Personal Networks
— Health Care (Privacy,
Remote Monitoring)
— Entertainment (Virtual
Environments)
Systems
• Network Infrastructure
— PAN, LAN, WAN
• Software Architecture
— Discovery
— Intelligent Software Agents
— Context Awareness
— Operating Systems
— Scalability
• Standards
— Network and Communication
Protocols
— Application and Presentation
Protocols
Enabling Components
• Basic Node Components
— Processor
— Power Source
— Communication
Capability (GPS
Transmitters, RFID,
Sensors)
— Embedded Software
• Interface Nodes
— Input Devices (Mouse,
Stylus, Speech
Recognition)
— Biometrics
— Software Agents
• Work Nodes
— PDAs
— Home Appliances
— Robots
Applications
Commercial Development Parameters
Required Resources
• Partnering Capabilities
• IT Expertise
• Spectrum Licenses
• Funding for Research
and Development
Regulatory Factors
• Privacy
• Security
• Liability
Competing Technologies
• Current Computing Environment
• Human Tools
General Constraints
• Value Capture
• Standards and Interoperability
• Storage and Scalability
• Cost
Demand Factors
• Military and Government
• Industrial/Commercial
• Consumer
• Interfaces (Human-Machine, Machine to
Machine, Machine to Environment)
• Wireless Networks (Cellular, Bluetooth,
Wi-Fi)
• Miniature Power Sources
• Ubiquitous Embedded Processing
• Software Architecture
• Identification of Nodes
5
4
3
2
1
Synergistic Technologies
Smart Spaces
Privacy
Human-
Computer
Interfaces
Security
Intelligent
Agents
Software
Productivity
Standards and
Interoperability
Context
Awareness
Business
Models
Medium
High
Low
Impact
Medium Low High
Uncertainty
Wireless
Networks
Issues and Uncertainties
Implications
Implications of Commercialization
A+B+C Bioploymer-enabled food processing enhances food formulation and provides a competitive edge in
the industry.
A+C Biopolymers enhance performance of consumer and industrial products and processes.
A+C Fine control of biopolymer production through cellular synthesis leads to customizable material
features, and GMOs become a key source for biopolymer production.
A+C+D Advanced medical treatments and devices emerge.
C Biopolymers gradually replace petroleum-based materials.
• Factors and Events That Will Enable Technology Commercialization
Emerging Commercial Opportunities
• Growth in GMO-Production Technology
• Application for Nanotechnologies
• High-Throughput Screening
Improvements
• Progress of Combinatorial Methods
• Advances in Enzymatic and Cell-Free
Synthesis
• Growth in GMO-Production Technology
• Product Formulation Improved by
Biopolymers
• Favorable Regulation of Functional Foods
and Nutraceuticals
• Consumer Preferences Move toward
Convenience Foods and Functional and
Nutraceutical Foods
A
Newtechnologies will lead
to novel biopolymers.
B
Biopolymers enhance food
qualities and production.
Opportunities: Business Environment
Enabling Components Applications
Defense Systems
• BAESystems
• Northrop Grumman
• Raytheon
• United Technologies
• EADS NV
Key R&D and Funding
• Qinetiq
• DARPA
• U.S. Navy
• U.S. Army
• SRI International
• MIT
• NASA
• ORNL
Aircraft
• Boeing
• Airbus
• Bombardier
• Dassault
• Saab AB
• Hindustan Aerospace
• Lockheed Martin
• General Dynamics
• Textron
• Thales
Aerospace Components
• Rolls-Royce
• Smiths Industries
• General Electric
• Siemens AG
• Textron
Magnetostrictives
• Newlands Scientific
• Etrema Products
Shape-Memory Alloys
• Adaptamat
• Memory Metalle
• NDC
• Memry Corp.
• Dynalloy , Inc.
• Heraeus Materials
Smart Polymers
• Cornerstone
• Bayer MaterialScience
Piezoelectrics
• Many Suppliers
Resear ch and
Development
Sma r t Mater ials and
Component s
Par t s and Syst ems
Air cr af t , Vehicles,
and Weapons
Players
Systems
• Network Infrastructure
— Cisco
— Siemens
• Software Architecture
— SRI International
— IBM Corporation
— HP Laboratories
— PARC
• Standards
— Bluetooth SIG
— IETF
— IEEE
Added
Value
Enabling Components
• Basic Node Components
— Intel
— Motorola
— Hitachi
• Interface Nodes
— Speech Works
— Philips Speech Processing
— Nuance
• Work Nodes
— Palm
— Sunbeam
— Matsushita Electric
• Mobile Autonomous Swarms
— Crossbow Technologies
— Xybernaut
• Smart Spaces
— Display Edge Technology
— Symbol Technologies
— Nokia
— NTT DoCoMo
• Personal Networks
— Sensatex
— Sony
— MIT Media Lab
Applications
41
Understand the Technology
• Mobile Autonomous
Swarms
— Military (Smart Dust)
— Industrial-Plant
Maintenance
— Agriculture (Field
Analysis)
— Resource Extraction
• Smart Spaces
— Office Networks
— Inventory Management
— Telecommunications
— Transportation
(Commercial, Private)
— Home Networks
(Appliance
Collaboration,
Security)
• Personal Networks
— Health Care (Privacy,
Remote Monitoring)
— Entertainment (Virtual
Environments)
Systems
• Network Infrastructure
— PAN, LAN, WAN
• Software Architecture
— Discovery
— Intelligent Software Agents
— Context Awareness
— Operating Systems
— Scalability
• Standards
— Network and Communication
Protocols
— Application and Presentation
Protocols
Enabling Components
• Basic Node Components
— Processor
— Power Source
— Communication
Capability (GPS
Transmitters, RFID,
Sensors)
— Embedded Software
• Interface Nodes
— Input Devices (Mouse,
Stylus, Speech
Recognition)
— Biometrics
— Software Agents
• Work Nodes
— PDAs
— Home Appliances
— Robots
Applications
42
Commercial Development
Parameters
Required Resources
• Partnering Capabilities
• IT Expertise
• Spectrum Licenses
• Funding for Research
and Development
Regulatory Factors
• Privacy
• Security
• Liability
Competing Technologies
• Current Computing Environment
• Human Tools
General Constraints
• Value Capture
• Standards and Interoperability
• Storage and Scalability
• Cost
Demand Factors
• Military and Government
• Industrial/Commercial
• Consumer
• Interfaces (Human-Machine, Machine to
Machine, Machine to Environment)
• Wireless Networks (Cellular, Bluetooth,
Wi-Fi)
• Miniature Power Sources
• Ubiquitous Embedded Processing
• Software Architecture
• Identification of Nodes
5
4
3
2
1
Synergistic Technologies
Pervasive Computing
43
High
Medium
Low
Impact
High Medium Low
Uncertainty
Issues and Uncertainties
Pervasive Computing
Wireless
Networks
Wireless
Networks
Smart Spaces
Smart Spaces
Privacy
Privacy
Human-
Computer
Interfaces
Human-
Computer
Interfaces
Security
Security
Software
Productivity
Software
Productivity
Intelligent
Agents
Intelligent
Agents
Standards and
Interoperability
Standards and
Interoperability
Context
Awareness
Context
Awareness
Business
Models
Business
Models
44
Implications of Commercialization
Implications of Commercialization
A+B+C Bioploymer-enabled food processing enhances food formulation and provides a competitive edge in
the industry.
A+C Biopolymers enhance performance of consumer and industrial products and processes.
A+C Fine control of biopolymer production through cellular synthesis leads to customizable material
features, and GMOs become a key source for biopolymer production.
A+C+D Advanced medical treatments and devices emerge.
C Biopolymers gradually replace petroleum-based materials.
• Factors and Events That Will Enable Technology Commercialization
Emerging Commercial Opportunities
• Growth in GMO-Production Technology
• Application for Nanotechnologies
• High-Throughput Screening
Improvements
• Progress of Combinatorial Methods
• Advances in Enzymatic and Cell-Free
Synthesis
• Growth in GMO-Production Technology
• Product Formulation Improved by
Biopolymers
• Favorable Regulation of Functional Foods
and Nutraceuticals
• Consumer Preferences Move toward
Convenience Foods and Functional and
Nutraceutical Foods
A
New technologies will lead
to novel biopolymers.
B
Biopolymers enhance food
qualities and production.
Biopolymers
45
Opportunities: Applications
Energy-Saving
Systems
Energy-Saving
Systems
Self-Repair
Self-Repair
Vibration
Control
Vibration
Control
Haptic
Haptic
Orthopedics and
Prosthetics
Orthopedics and
Prosthetics
Self-Powered
Monitoring Devices
Self-Powered
Monitoring Devices
Smart and
Adaptive
Structures
Smart and
Adaptive
Structures
Smart Structures
Smart Structures
Aerospace and
Defense
Automotive
Medical
Engine, Drive-Train and
Suspension Components
Engine, Drive-Train and
Suspension Components
Smart Mirrors
Smart Mirrors
Self-Repairing Coatings
Self-Repairing Coatings
Vibration and
Noise Control
Vibration and
Noise Control
NDTE
NDTE
Vibration Control
Vibration Control
Actuators
Actuators
Structural Monitoring
Structural Monitoring
Minimally
Invasive
Surgery
Minimally
Invasive
Surgery
Drug Delivery
Drug Delivery
Medical Analysis
Medical Analysis
Valves
and Seals
Valves
and Seals
Earthquake Dampers
Earthquake Dampers
Noise Control
Noise Control
Motors and Actuators
Motors and Actuators
Light and
Heat Control
Light and
Heat Control
Fasteners
Fasteners
Industrial, Power
and Construction
Industry Current Applications
Emerging Applications
Within 5 Years Within 10 Years
OPPORTUNITIES FOR SMART MATERIALS
46
Opportunities: Value Chain
Title Title Title
Enabling Components Applications
Defense Systems
• BAE Systems
• Northrop Grumman
• Raytheon
• United Technologies
• EADS NV
Key R&D and Funding
• QinetiQ
• DARPA
• U.S. Navy
• U.S. Army
• SRI International
• MIT
• NASA
• ORNL
Aircraft
• Boeing
• Airbus
• Bombardier
• Dassault
• Saab AB
• Hindustan Aerospace
• Lockheed Martin
• General Dynamics
• Textron
• Thales
Aerospace Components
• Rolls-Royce
• Smiths Industries
• General Electric
• Siemens AG
• Textron
Magnetostrictives
• Newlands Scientific
• Etrema Products
Shape-Memory Alloys
• Adaptamat
• Memory Metalle
• NDC
• Memry Corp.
• Dynalloy, Inc.
• Heraeus Materials
Smart Polymers
• Cornerstone
• Bayer MaterialScience
Piezoelectrics
• Many Suppliers
Research and
Development
Research and
Development
Smart Materials and
Components
Smart Materials and
Components
Parts and Systems
Parts and Systems
Aircraft, Vehicles,
and Weapons
Aircraft, Vehicles,
and Weapons
VALUE CHAIN FOR SMART MATERIALS IN AEROSPACE AND DEFENSE APPLICATIONS
47
Systems
• Network Infrastructure
— Cisco
— Siemens
• Software Architecture
— SRI International
— IBM Corporation
— HP Laboratories
— PARC
• Standards
— Bluetooth SIG
— IETF
— IEEE
Added
Value
Enabling Components
• Basic Node Components
— Intel
— Motorola
— Hitachi
• Interface Nodes
— Speech Works
— Philips Speech Processing
— Nuance
• Work Nodes
— Palm
— Sunbeam
— Matsushita Electric
• Mobile Autonomous Swarms
— Crossbow Technologies
— Xybernaut
• Smart Spaces
— Display Edge Technology
— Symbol Technologies
— Nokia
— NTT DoCoMo
• Personal Networks
— Sensatex
— Sony
— MIT Media Lab
Applications
Players and
Structure of the Industry
Pervasive Computing
48
Opportunities: Applications
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Energy-Saving
Systems
Self - Repair
Vibr at ion
Cont r ol
Hapt ic
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
O r t hopedics and
Pr ost het ics
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Self - Power ed
M onit or ing Devices
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Sm ar t and
Adapt ive
St r uct ur es
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Sm ar t St r uct ur es
Aer ospace and
Def ense
Aut om ot ive
M edical
Engine, Dr ive- Tr ain and
Suspension Com ponent s
Sm ar t M ir r or s Self - Repair ing Coat ings
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Vibr at ion and
Noise Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
NDTE
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Vibr at ion Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Act uat or s
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
St r uct ur al M onit or ing
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M inim ally
I nvasive
Sur ger y
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Dr ug Deliver y
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M edical Analysis
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Valves
and Seals
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Ear t hquake Dam per s
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Noise Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M ot or s and Act uat or s
Light and
Heat Cont r ol
Fast ener s
I ndust r ial, Power
and Const r uct ion
I ndust r y Cur r ent Applicat ions
Em er ging Applicat ions
Wit hin 5 Year s Wit hin 10 Year s
Explorer Technology Maps:
Charts of Exploration
Building Blocks of the
Technology
• Mobile Autonomous
Swarms
— Military (Smart Dust)
— Industrial-Plant
Maintenance
— Agriculture (Field
Analysis)
— Resource Extraction
• Smart Spaces
— Office Networks
— Inventory Management
— Telecommunications
— Transportation
(Commercial, Private)
— Home Networks
(Appliance
Collaboration,
Security)
• Personal Networks
— Health Care (Privacy,
Remote Monitoring)
— Entertainment (Virtual
Environments)
Systems
• Network Infrastructure
— PAN, LAN, WAN
• Software Architecture
— Discovery
— Intelligent Software Agents
— Context Awareness
— Operating Systems
— Scalability
• Standards
— Network and Communication
Protocols
— Application and Presentation
Protocols
Enabling Components
• Basic Node Components
— Processor
— Power Source
— Communication
Capability (GPS
Transmitters, RFID,
Sensors)
— Embedded Software
• Interface Nodes
— Input Devices (Mouse,
Stylus, Speech
Recognition)
— Biometrics
— Software Agents
• Work Nodes
— PDAs
— Home Appliances
— Robots
Applications
Commercial Development Parameters
Required Resources
• Partnering Capabilities
• IT Expertise
• Spectrum Licenses
• Funding for Research
and Development
Regulatory Factors
• Privacy
• Security
• Liability
Competing Technologies
• Current Computing Environment
• Human Tools
General Constraints
• Value Capture
• Standards and Interoperability
• Storage and Scalability
• Cost
Demand Factors
• Military and Government
• Industrial/Commercial
• Consumer
• Interfaces (Human-Machine, Machine to
Machine, Machine to Environment)
• Wireless Networks (Cellular, Bluetooth,
Wi-Fi)
• Miniature Power Sources
• Ubiquitous Embedded Processing
• Software Architecture
• Identification of Nodes
5
4
3
2
1
Synergistic Technologies
Smart Spaces
Privacy
Human-
Computer
Interfaces
Security
Intelligent
Agents
Software
Productivity
Standards and
Interoperability
Context
Awareness
Business
Models
Medium
High
Low
Impact
Medium Low High
Uncertainty
Wireless
Networks
Issues and Uncertainties
Implications
Implications of Commercialization
A+B+C Bioploymer-enabled food processing enhances food formulation and provides a competitive edge in
the industry.
A+C Biopolymers enhance performance of consumer and industrial products and processes.
A+C Fine control of biopolymer production through cellular synthesis leads to customizable material
features, and GMOs become a key source for biopolymer production.
A+C+D Advanced medical treatments and devices emerge.
C Biopolymers gradually replace petroleum-based materials.
• Factors and Events That Will Enable Technology Commercialization
Emerging Commercial Opportunities
• Growth in GMO-Production Technology
• Application for Nanotechnologies
• High-Throughput Screening
Improvements
• Progress of Combinatorial Methods
• Advances in Enzymatic and Cell-Free
Synthesis
• Growth in GMO-Production Technology
• Product Formulation Improved by
Biopolymers
• Favorable Regulation of Functional Foods
and Nutraceuticals
• Consumer Preferences Move toward
Convenience Foods and Functional and
Nutraceutical Foods
A
Newtechnologies will lead
to novel biopolymers.
B
Biopolymers enhance food
qualities and production.
Opportunities: Business Environment
Enabling Components Applications
Defense Systems
• BAESystems
• Northrop Grumman
• Raytheon
• United Technologies
• EADS NV
Key R&D and Funding
• Qinetiq
• DARPA
• U.S. Navy
• U.S. Army
• SRI International
• MIT
• NASA
• ORNL
Aircraft
• Boeing
• Airbus
• Bombardier
• Dassault
• Saab AB
• Hindustan Aerospace
• Lockheed Martin
• General Dynamics
• Textron
• Thales
Aerospace Components
• Rolls-Royce
• Smiths Industries
• General Electric
• Siemens AG
• Textron
Magnetostrictives
• Newlands Scientific
• Etrema Products
Shape-Memory Alloys
• Adaptamat
• Memory Metalle
• NDC
• Memry Corp.
• Dynalloy , Inc.
• Heraeus Materials
Smart Polymers
• Cornerstone
• Bayer MaterialScience
Piezoelectrics
• Many Suppliers
Resear ch and
Development
Sma r t Mater ials and
Component s
Par t s and Syst ems
Air cr af t , Vehicles,
and Weapons
Players
Systems
• Network Infrastructure
— Cisco
— Siemens
• Software Architecture
— SRI International
— IBM Corporation
— HP Laboratories
— PARC
• Standards
— Bluetooth SIG
— IETF
— IEEE
Added
Value
Enabling Components
• Basic Node Components
— Intel
— Motorola
— Hitachi
• Interface Nodes
— Speech Works
— Philips Speech Processing
— Nuance
• Work Nodes
— Palm
— Sunbeam
— Matsushita Electric
• Mobile Autonomous Swarms
— Crossbow Technologies
— Xybernaut
• Smart Spaces
— Display Edge Technology
— Symbol Technologies
— Nokia
— NTT DoCoMo
• Personal Networks
— Sensatex
— Sony
— MIT Media Lab
Applications
49
How Entrepreneurs Use Explorer
Explorer is a service to support decision making
where you need to:
Identify potential technology-enabled opportunities to
monitor
Evaluate the reasons for and the likely timing, path,
and implications of technology development and
commercialization—in application areas you have
already identified as opportunities.
Explorer will:
Bring you up the learning curve fast in technology
areas and applications new to you
Challenge or support your current thinking
Reduce the risk of surprise
Extend your peripheral vision.
50
Explorer
• Business opportunities in technology
commercialization
– A balanced understanding of
the implications of change
– Improvement in timing and effect of technology
portfolio decisions
• Separation of facts from hype
51
The Economic Impact of
AREA Science Park Consortium
52
AREA’s economic impact
Technology Transfer and academic research exploitation:
1. 2,700 companies supported
2. 1,630 innovation actions implemented
3. 93 patents filed from companies
4. 7.72% increase in sales attributed to our intervention
5. 5.47% increase in personnel attributed to our intervention
6. 427 exploitation interventions
7. 46 patents filed from academic research
8. 11,000 training hours
9. 1,500 participants
STP management:
1. 2,430 staff
2. 72% of personnel with a university degree
3. 10% yearly increase of employment
4. 7% yearly increase of sales
5. 94% success rate of start up born in ASP
6. Better tenants’ ROI,ROE, compared to
Italian companies
53
STP’s management
2,500 staff
170 mio euro turnover
SME’s competitiveness
Whole region
1,700 companies
260 mio euro turnover
500 increase of personnell
Public Funds
8 mio euro
Pay back
47,5 mio euro
Direct impact Indirect impact
Tax on personnel income: 23.8 mio euro
Tax on companies profit: 13.7 mio euro
Supply of goods and services: n.a.
Decrease of public expenditure welfare: n.a.
Personell’s families expenditure: n.a. Tax on companies profit: n.a.
Yearly data,
30 years of activity
Payback on Initial Investment €30 million
54
\
OUR GROWTH…
1978
<
Start
OUR FUTURE..
OUR PRESENT…
Key:
Tenants (x 10)
Research Bodies (x10)
SME’s (x 100)
SOCIAL CAPITAL GROWTH
55
Questions
Questions
?
?
doc_310157357.pdf
AREAs Innovation System and Business Intelligence Tools to Support Entrepreneurship
1
AREA’s Innovation System
and Business Intelligence
Tools to Support
Entrepreneurship
Stephen Taylor
Cape Town, South Africa
November 10 2009
2
Trieste
Milano
Roma
Napoli
Venezia
Firenze
Torino
Palermo
Cagliari
Genova
Bologna
Trieste
Milano
Roma
Napoli
Venezia
Firenze
Torino
Palermo
Cagliari
Genova
Bologna
Trieste
Milano
Roma
Napoli
Venezia
Firenze
Torino
Palermo
Cagliari
Genova
Bologna
Friuli Venezia Giulia Region
3
Area Science Park of Trieste
Science and
Technology
Park
Campus at Padriciano
Created in 1978
Campus at Basovizza
National Research Body
(Ministry of University
and Research)
A First Level National Research Body
Our mission: to provide a national reference
point for technology transfer and to enhance
competitiveness both regionally
and nationally
4
5
6
Final customer
Small (and medium) enterprises with a “problem” to solve, lacking research capability
and a direct channel of communication with Research Centers.
Goals
Increase access to research to facilitate and improve innovation for SMEs
Methodology
To create our Innovation Network we developed a network of “Competence Centers”
specialized in the most important economic sectors. The functions of our “Competence
Centers” are to:
monitor and assess companies’ innovation needs
how? we meet entrepreneurs “face to face” to thoroughly understand their real
needs
match technology and innovation demand with competences and solutions
how? through an established network we can rapidly connect the entrepreneur to
the right experts
provide companies with a reliable and independent support for innovation
how? by defining and managing a tailor-made innovation project we help the
experts to develop the solution which fully meets the need of the entrepreneur
7
Final customer
Researchers from Universities, Public and Private Research Centres, who want to increase
the economic returns of their research results.
Goals
Add value to the research developed: effective scouting, enhanced exploitation of results
and rapid transfer of research results to market
Methodology
Our SISTER method is a two-step structured process for scouting and exploiting research
results and for improving their transfer to market
how? using our extensive network of connections within Universities and Research
Centers and our in-depth knowledge of the Small and Medium Enterprises in our Region
In the first step the research results are checked and validated
In the second step three exploitation alternatives are available:
transfer the findings to an established company
create a partnership between research and industry for further development
creation of a research spin-off company
8
Final customer
Researchers from public and private sectors who have new ideas to bring to market
Goals
To take an idea and turn it into a new and innovative enterprise with a sustainable future
Methodology
While incubators usually support companies that are already established, the distinctive
feature of our Innovation Factory is to support ambitious, “would-be” entrepreneurs who are
interested in creating their own business. We collaborate with them to transform an
innovative idea into a successful business through R&D, management and financial support
in the earliest stages
Our methodology provides:
• Identification of entrepreneurial initiatives that will be hosted, by means of NABC
methods applied by a Technical Committee composed by Entrepreneurs and
Managers
• Development support (managerial, technical, technological,...)
• Financial support of the initiatives;
• Incubator services
9
Final customer
People working in new technology transfer offices who need concrete result from their
activities
Goals
Train the Technology Transfer Experts of the future in the application of the unique
methodologies developed by AREA.
Methodology
Our Innovation Campus, which is located in our Headquarters in Italy, offers advanced
training courses, specialized training in specific areas, summer school, and consulting for
operational projects and technology transfer.
Most importantly we place participants in an environment where technology transfer
methodologies are not just studied in the abstract, they are developed and applied on a daily
basis. This is full immersion technology transfer training!
10
Final customer
SMEs who lack the resources to acquire and effectively utilize world class business intelligence
Goals
Deliver world-class Business Intelligence from global centres of excellence to our SME clients
Methodology
In partnership with global leader SRI Consulting Business Intelligence (SRIC-BI), we provide
our SME clients with access to the very best analysis of opportunities in the commercialization
of technology. Using Explorer our SME clients can count on a critical intelligence input into their
strategy decision making.
Explorer enables our clients to:
• • Receive global, objective, real-world analysis, not hype
• • Identify new business opportunities
• • Validate internal knowledge and communicate ideas
• • Improve their technology portfolio decisions
• • Provide a bridge between technical and business domains.
11
Evaluating Business Opportunities
Arising from
Technology Commercialization
Methodologies used for global business
intelligence gathering and filtering, and for
technology monitoring and opportunity
identification and assessment
12
Agenda
• Strategic Business Insights (SBI)
– History of Innovation at SRI International
• Business Intelligence Tools
– Scan
– Explorer
13
SRI International SRI International
SRI SRI
Worldwide Worldwide
Locations Locations
SBI SBI
• More than 1800 scientists,
technologists, engineers,
and futurists worldwide
• More than 100 disciplines
• More than 1000 active
research and consulting
projects at any time
• Service to more than 2000
client companies every
year
• Outsourcing of R&D
• • Dedicated management Dedicated management- -
consulting practice: consulting practice:
• • Pioneer of scenario Pioneer of scenario
planning for strategy planning for strategy
development development
• • Scan: Alerting clients to Scan: Alerting clients to
early signs of change early signs of change
• • Explorer: Commercial Explorer: Commercial
opportunities from over 30 opportunities from over 30
technology areas technology areas
including electronics and including electronics and
IT, process and IT, process and
biotechnologies, energy biotechnologies, energy
and materials and materials
• • The VALS The VALS™ ™ typology typology for for
consumer acceptance of consumer acceptance of
technology technology
Princeton Princeton
Menlo Menlo
Park Park
London London
Tokyo
Seoul
Tokyo Tokyo
Seoul Seoul
Washington, DC Washington, DC
New Technology New Technology
Spin Spin- -Off Companies Off Companies
• Firms like Nuance that
provide commercial
applications for SRI-
developed technologies
SBI and SRI International
SBI and SRI International
14
HDTV
Pen-Input
Computing
1950 1960 1970 1980 1990 2000
MICR Encoding
for Checks
Mouse Input
Device
ARPA net
All Magnetic
Logic
ERMA Banking
Computer
Prototype
Optical Disk
Reading
Modem
Acoustic
Coupler
Scenario-Based
Planning
Halofantrine
Falciparum malaria
treatment marketed
by SmithKline and
the WHO
CBOT, CME
Hand-Held
Computer
Multimedia
Electronic
Hirudin
Small protein that inhibits
major blood-clotting, used
in the treatment of
cardiovascular disease and
cancer
Hypertext
Ink Jet Printing
Continuous Speech
Recognition for
Telephone
Transactions
Telepresence Surgery
A new method of
performing surgery
using computer-
mediated surgical tools
that provide improved
accuracy and flexibility,
especially in minimally
invasive procedures,
and provide a future
technology platform for
remotely performing
surgical procedures
Information
Security
i4 i4
SRI International: Extending a
History of Innovation
15
Identifying Opportunities
•High-value opportunities emerge from
arenas of great change
– Technology developments
– New ideas and paradigms
– Imperfect market structures.
16
Provide a Balanced View
•Commerce
– Knowledge Management
– Intellectual Property
– E-Commerce
– Globalization
Value-
Creation
Maelstrom
Culture
• The Attention Economy/
• The Experience Industry
• Health Care
• Privacy/Security
Technology
• Wireless Technologies
• Speech Technologies
• Biotechnology
• Nanotechnology
• Pervasive Computing
17
Successful Entrepreneurs Understand
Change
• They:
– Are aware of developments beyond their own domain
– Foster a futures orientation among corporate decision makers
– Have effective business intelligence systems
Dorothy Leonard-Barton, author of Wellsprings of Knowledge,
believes that the most important streams of knowledge for
companies are not internal but flow in from the outside.
Eric Beinhocker and Sarah Kaplan, “Tired of Strategic Planning”,
McKinsey Quarterly, stress the importance of fostering executives
with ‘prepared minds” so that they have a strong grasp of the
strategic context they operate in.
18
Execute actions Execute actions
triggered and triggered and
supported by the supported by the
intelligence activities intelligence activities
Create a list of most Create a list of most
important information important information
and trends to and trends to
systematically monitor systematically monitor
Study in depth those Study in depth those
items that require deep items that require deep
understanding before understanding before
action takes place action takes place
Watch
Act
Study Focus
Most Business Intelligence Systems
Target Key External Information
Identify the kind of
information that is
important strategically
19
Most Businesses Excel In The
Targeted Intelligence Processes
• Targeted Intelligence processes:
– Monitor topics identified through an internal company
process or by key decision makers
– Track development of issues that have strategic importance
– Stimulate and trigger decision making
• Once important intelligence topics are identified,
decision makers know how to analyze them—
– Where to go for more information
– How to monitor changes
– When to report back on new developments
20
Scanning enables companies to look continuously across diverse s Scanning enables companies to look continuously across diverse sources ources
for new signals of change that may have an impact but are not ye for new signals of change that may have an impact but are not yet on a t on a
company watch list. Scanning brings many new ideas to light. company watch list. Scanning brings many new ideas to light.
Scan
Watch
Act
Study Focus
Scanning: Open Intelligence
Create a list of most Create a list of most
important information important information
and trends to and trends to
systematically systematically
monitor monitor
Execute actions Execute actions
Study in depth those Study in depth those
items that require items that require
deep understanding deep understanding
before action takes before action takes
place place
21
Scan is an
Open Intelligence Process
• Open Intelligence processes:
– Provide early warning about topics not yet identified as strategic
– Continuously scan unstructured information about the external
environment
– Cluster data points into topic areas of possible strategic
importance
– Identify new topics of strategic importance (through sorting and
ranking) that may require monitoring in the targeted process
• Decision makers need a process to identify and apply
intelligence from the volumes of unstructured external
information in a way that is:
– Continuous
– Systematic
– Refreshing to the targeted intelligence processes
22
The Process Of Scanning
Scan
Insights
(on the
Scan
Web)
Scan
Insights
(on the
Scan
Web)
Scan
Insights
(on the
Scan
Web)
Scan
Insights
(on the
Scan
Web)
Signals of
Change
(on the Scan
Web and in
Scan
Monthly)
Signals of
Change
(on the Scan
Web and in
Scan
Monthly)
Signals of
Change
(on the Scan
Web and in
Scan
Monthly)
Signals of
Change
(on the Scan
Web and in
Scan
Monthly)
Analysis and
Research
Monthly
Scan
Meeting
Monthly Set of
100 Abstracts
Pattern
Recognition
Scanners
and Their
Abstracts
Consultation
on specific
Signals of
Change
23
Scan™ Abstract Origins
• We look for
– Faint signals of
change
– Discontinuities
– Inflection points
– Disruptive
technologies
– Outliers
– Unconventional
wisdom
• In all arenas
– Consumer behavior
– Regulations/politics
– Business processes
– Culture
– Public opinion
– Science and
Technology
24
Abstracts about
Health Care
Abstracts about Advertising and
Retailing
Abstracts about
Manufacturing
Abstracts
about
Education
Abstracts about
Information Technologies
and the Internet
Finding Clusters Of Related
Abstracts
Wireless
Technologies
Privacy
Potential Defining Forces
Scan abstracts typically cluster around industry categories.
25
Clustering Close-up
• Scan provides a way to recognize interesting ideas
and drivers of change across industry categories.
A
u
t
o
m
a
k
e
r
s
n
o
w
i
n
s
t
a
l
l
e
q
u
i
p
m
e
n
t
t
h
a
t
r
e
c
o
r
d
s
m
e
c
h
a
n
i
c
a
l
p
e
r
f
o
r
m
a
n
c
e
d
u
r
i
n
g
t
h
e
s
e
c
o
n
d
s
b
e
f
o
r
e
a
n
a
c
c
i
d
e
n
t
.
Medtronic has
announced FDA
approval of an
implantable heart-
monitoring device
that can send data
to the Internet.
D
a
R
e
n
C
h
e
n
a
t
W
a
s
h
in
g
to
n
U
n
iv
e
rs
ity
in
S
t.
L
o
u
is
h
a
s
d
e
v
e
lo
p
e
d
a
w
ris
tw
a
tc
h
-s
ize
g
a
u
g
e
th
a
t s
o
u
n
d
s
a
n
a
la
rm
w
h
e
n
a
ir
q
u
a
lity
d
ro
p
s
b
e
lo
w
a
c
e
rta
in
le
v
e
l.
How do these abstracts relate
to each other?
They all involve continuous monitoring.
26
Prioritizing Clusters
Act
Now
Wait
and
See
Requires
immediate
action
Continue to
Monitor
Requires
study
27
– Beauty medicine and the
worried well
– Emotion technologies
– Brand as network
– Neuromarketing
– Continuous monitoring
– Surfing the data deluge
– Downloading risk to
consumers
– eScience
– Selling Serenity
•
Clusters Result In Signals Of
Change…
Signals of Change are collections of early signs of
emerging trends, new ideas, or technology breakthroughs.
28
Benefits Of Scan Process
• Specific benefits:
– Provides advance warning of possible emerging
technological, commercial, and cultural trends
– Fosters broad vision outside normal industry domains
– Sets up an analytical framework for deflating media hype
– Nurtures futures thinking more broadly in the
organization.
• Broad structural benefit:
– Scanning is a reliable way to navigate through the
turbulence of change. It allows decision makers to
identify:
• What to watch
• What to study
• What to act upon now
29
Scan
• Insight about the defining forces
of the business environment
– Peripheral vision for innovation
– Frameworks—identification of threats
and opportunities—for successful
strategies
– Scanning for early signals of change
30
Establishing Your Own
Open Intelligence Process
31
Key Success Factors For Establishing
Your Own Open Intelligence System (1 of 2)
– Require a senior level champion
– Select Scan meeting participants carefully.
They need:
• breadth of expertise
• non-judgmental attitudes
• a creative spirit
• self-motivation
• humor
– Select a good facilitator
– Capture the meeting discussion
– Hold meetings on a regular basis
32
Key Success Factors For Establishing Your
Own Open Intelligence System (2 of 2)
– Provide incentives for submitting abstracts and
attending meetings (for example, a newsletter
where cool ideas are reported)
– Design a simple process for abstract submission
(such as on-line submission)
– Integrate the open intelligence process into the
decision making process
– Protect from “accountantitis”—the demand for
documentation of a return on investment for the
cost of the meetings.
– Develop a regularly scheduled process for
determining if/when watch list topics need to
removed, studied and/or acted on
33
Explorer:
Opportunities through Commercialization
of Emerging Technologies
34
Today’s
Products and
Services
Natural
Growth
Natural
Growth
Change in External Forces
Provides New Opportunities
Companies/Countries/ Universities
Centers of
Excellence
Regulations
Next-Generation
Technologies
Market Demand
Industry Needs
Business and
Competition
Uncertain
Economies
Politics
Terrorism and War
Funding
Societal Change
Standards
Consumer Demands
Mergers and Acquisitions
Technology
Developments
New Markets
Globalization
Energy Crisis
35
External Influences
Be innovative: Think out of
the box to select and then
enable new opportunities.
Today’s
Products
and
Services
Natural
Growth
Natural
Growth
Knowledge
Interface
Regulations
Standards
Technology
Market Demand
Business
and
Competition
Politics
Industry Needs
Economy
•
•
•
New
Products,
Processes,
and Markets
New
Products,
Processes,
and Markets
•
•
•
OPPORTUNITY
Issues
and
Uncertainties
Implications
CHANGE
Commercial
Development
Parameters
Centers of
Excellence
Markets
Establish a Methodology to Unearth
Opportunities
Companies/Countries/ Universities
36
Emerging Technologies:
From Scan™to Explorer
NGT
to identify
commercial
opportunities
from emerging
technologies
Scan
for early signs
of change and
trends
Explorer
for continued
monitoring and
evaluation
5 to 15 years
before commercialization
0 to 7 years
before commercialization
37
Current Explorer Technology Areas
• Advanced Silicon Microelectronics
• Biocatalysis
• Biomaterials
• Biopolymers
• Biosensors
• Connected Cars
• Connected Homes
• Engineering Polymers
• Flat-Panel Displays
• Fuel Cells
• Genomics
• Knowledge-Based Systems
• Knowledge-Management Tools
• Membrane Separation
• MEMS/Micromachining
• Mobile Communications
• Nanobiotechnology
• Nanoelectronics
• Nanomaterials
• Novel Ceramic/Metallic Materials
• Optoelectronics/Photonics
• Organic Electronics
• Pervasive Computing
• Photovoltaics
• Polymer-Matrix Composites
• Portable Electronic Devices
• Portable Power
• Renewable Energy Technologies
• RFID Technologies
• Robotics
• Smart Materials
• Solid-State Microsensors
• User Interfaces
• Virtual Worlds
38
Explorer Technology Maps
• The Importance of the Technology—
three-paragraph executive summary:
Technology Focus—technology description and
potential benefits
Commercial Status and Trends—current and
future applications, drivers, and barriers
Implications of Commercialization—benefits and
competitive threats, opportunities, and timing
39
We integrate our current evaluations into a
commercially focused Technology Map—which we
review on an ongoing basis.
Technology Maps:
Structure
• Technology Maps comprise six key sections reflecting
elements of change that we monitor, question, and evaluate:
Technology evolution
Commercial development parameters—drivers of and barriers to
the technology’s commercialization
Issues and uncertainties
Implications of commercialization
Resultant opportunities—applications and markets
Industry structures.
40
Opportunities: Applications
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Energy-Saving
Systems
Self - Repair
Vibr at ion
Cont r ol
Hapt ic
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
O r t hopedics and
Pr ost het ics
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Self - Power ed
M onit or ing Devices
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Sm ar t and
Adapt ive
St r uct ur es
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Sm ar t St r uct ur es
Aer ospace and
Def ense
Aut om ot ive
M edical
Engine, Dr ive- Tr ain and
Suspension Com ponent s
Sm ar t M ir r or s Self - Repair ing Coat ings
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Vibr at ion and
Noise Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
NDTE
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Vibr at ion Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Act uat or s
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
St r uct ur al M onit or ing
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M inim ally
I nvasive
Sur ger y
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Dr ug Deliver y
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M edical Analysis
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Valves
and Seals
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Ear t hquake Dam per s
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Noise Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M ot or s and Act uat or s
Light and
Heat Cont r ol
Fast ener s
I ndust r ial, Power
and Const r uct ion
I ndust r y Cur r ent Applicat ions
Em er ging Applicat ions
Wit hin 5 Year s Wit hin 10 Year s
Explorer Technology Maps:
Charts of Exploration
Building Blocks of the
Technology
• Mobile Autonomous
Swarms
— Military (Smart Dust)
— Industrial-Plant
Maintenance
— Agriculture (Field
Analysis)
— Resource Extraction
• Smart Spaces
— Office Networks
— Inventory Management
— Telecommunications
— Transportation
(Commercial, Private)
— Home Networks
(Appliance
Collaboration,
Security)
• Personal Networks
— Health Care (Privacy,
Remote Monitoring)
— Entertainment (Virtual
Environments)
Systems
• Network Infrastructure
— PAN, LAN, WAN
• Software Architecture
— Discovery
— Intelligent Software Agents
— Context Awareness
— Operating Systems
— Scalability
• Standards
— Network and Communication
Protocols
— Application and Presentation
Protocols
Enabling Components
• Basic Node Components
— Processor
— Power Source
— Communication
Capability (GPS
Transmitters, RFID,
Sensors)
— Embedded Software
• Interface Nodes
— Input Devices (Mouse,
Stylus, Speech
Recognition)
— Biometrics
— Software Agents
• Work Nodes
— PDAs
— Home Appliances
— Robots
Applications
Commercial Development Parameters
Required Resources
• Partnering Capabilities
• IT Expertise
• Spectrum Licenses
• Funding for Research
and Development
Regulatory Factors
• Privacy
• Security
• Liability
Competing Technologies
• Current Computing Environment
• Human Tools
General Constraints
• Value Capture
• Standards and Interoperability
• Storage and Scalability
• Cost
Demand Factors
• Military and Government
• Industrial/Commercial
• Consumer
• Interfaces (Human-Machine, Machine to
Machine, Machine to Environment)
• Wireless Networks (Cellular, Bluetooth,
Wi-Fi)
• Miniature Power Sources
• Ubiquitous Embedded Processing
• Software Architecture
• Identification of Nodes
5
4
3
2
1
Synergistic Technologies
Smart Spaces
Privacy
Human-
Computer
Interfaces
Security
Intelligent
Agents
Software
Productivity
Standards and
Interoperability
Context
Awareness
Business
Models
Medium
High
Low
Impact
Medium Low High
Uncertainty
Wireless
Networks
Issues and Uncertainties
Implications
Implications of Commercialization
A+B+C Bioploymer-enabled food processing enhances food formulation and provides a competitive edge in
the industry.
A+C Biopolymers enhance performance of consumer and industrial products and processes.
A+C Fine control of biopolymer production through cellular synthesis leads to customizable material
features, and GMOs become a key source for biopolymer production.
A+C+D Advanced medical treatments and devices emerge.
C Biopolymers gradually replace petroleum-based materials.
• Factors and Events That Will Enable Technology Commercialization
Emerging Commercial Opportunities
• Growth in GMO-Production Technology
• Application for Nanotechnologies
• High-Throughput Screening
Improvements
• Progress of Combinatorial Methods
• Advances in Enzymatic and Cell-Free
Synthesis
• Growth in GMO-Production Technology
• Product Formulation Improved by
Biopolymers
• Favorable Regulation of Functional Foods
and Nutraceuticals
• Consumer Preferences Move toward
Convenience Foods and Functional and
Nutraceutical Foods
A
Newtechnologies will lead
to novel biopolymers.
B
Biopolymers enhance food
qualities and production.
Opportunities: Business Environment
Enabling Components Applications
Defense Systems
• BAESystems
• Northrop Grumman
• Raytheon
• United Technologies
• EADS NV
Key R&D and Funding
• Qinetiq
• DARPA
• U.S. Navy
• U.S. Army
• SRI International
• MIT
• NASA
• ORNL
Aircraft
• Boeing
• Airbus
• Bombardier
• Dassault
• Saab AB
• Hindustan Aerospace
• Lockheed Martin
• General Dynamics
• Textron
• Thales
Aerospace Components
• Rolls-Royce
• Smiths Industries
• General Electric
• Siemens AG
• Textron
Magnetostrictives
• Newlands Scientific
• Etrema Products
Shape-Memory Alloys
• Adaptamat
• Memory Metalle
• NDC
• Memry Corp.
• Dynalloy , Inc.
• Heraeus Materials
Smart Polymers
• Cornerstone
• Bayer MaterialScience
Piezoelectrics
• Many Suppliers
Resear ch and
Development
Sma r t Mater ials and
Component s
Par t s and Syst ems
Air cr af t , Vehicles,
and Weapons
Players
Systems
• Network Infrastructure
— Cisco
— Siemens
• Software Architecture
— SRI International
— IBM Corporation
— HP Laboratories
— PARC
• Standards
— Bluetooth SIG
— IETF
— IEEE
Added
Value
Enabling Components
• Basic Node Components
— Intel
— Motorola
— Hitachi
• Interface Nodes
— Speech Works
— Philips Speech Processing
— Nuance
• Work Nodes
— Palm
— Sunbeam
— Matsushita Electric
• Mobile Autonomous Swarms
— Crossbow Technologies
— Xybernaut
• Smart Spaces
— Display Edge Technology
— Symbol Technologies
— Nokia
— NTT DoCoMo
• Personal Networks
— Sensatex
— Sony
— MIT Media Lab
Applications
41
Understand the Technology
• Mobile Autonomous
Swarms
— Military (Smart Dust)
— Industrial-Plant
Maintenance
— Agriculture (Field
Analysis)
— Resource Extraction
• Smart Spaces
— Office Networks
— Inventory Management
— Telecommunications
— Transportation
(Commercial, Private)
— Home Networks
(Appliance
Collaboration,
Security)
• Personal Networks
— Health Care (Privacy,
Remote Monitoring)
— Entertainment (Virtual
Environments)
Systems
• Network Infrastructure
— PAN, LAN, WAN
• Software Architecture
— Discovery
— Intelligent Software Agents
— Context Awareness
— Operating Systems
— Scalability
• Standards
— Network and Communication
Protocols
— Application and Presentation
Protocols
Enabling Components
• Basic Node Components
— Processor
— Power Source
— Communication
Capability (GPS
Transmitters, RFID,
Sensors)
— Embedded Software
• Interface Nodes
— Input Devices (Mouse,
Stylus, Speech
Recognition)
— Biometrics
— Software Agents
• Work Nodes
— PDAs
— Home Appliances
— Robots
Applications
42
Commercial Development
Parameters
Required Resources
• Partnering Capabilities
• IT Expertise
• Spectrum Licenses
• Funding for Research
and Development
Regulatory Factors
• Privacy
• Security
• Liability
Competing Technologies
• Current Computing Environment
• Human Tools
General Constraints
• Value Capture
• Standards and Interoperability
• Storage and Scalability
• Cost
Demand Factors
• Military and Government
• Industrial/Commercial
• Consumer
• Interfaces (Human-Machine, Machine to
Machine, Machine to Environment)
• Wireless Networks (Cellular, Bluetooth,
Wi-Fi)
• Miniature Power Sources
• Ubiquitous Embedded Processing
• Software Architecture
• Identification of Nodes
5
4
3
2
1
Synergistic Technologies
Pervasive Computing
43
High
Medium
Low
Impact
High Medium Low
Uncertainty
Issues and Uncertainties
Pervasive Computing
Wireless
Networks
Wireless
Networks
Smart Spaces
Smart Spaces
Privacy
Privacy
Human-
Computer
Interfaces
Human-
Computer
Interfaces
Security
Security
Software
Productivity
Software
Productivity
Intelligent
Agents
Intelligent
Agents
Standards and
Interoperability
Standards and
Interoperability
Context
Awareness
Context
Awareness
Business
Models
Business
Models
44
Implications of Commercialization
Implications of Commercialization
A+B+C Bioploymer-enabled food processing enhances food formulation and provides a competitive edge in
the industry.
A+C Biopolymers enhance performance of consumer and industrial products and processes.
A+C Fine control of biopolymer production through cellular synthesis leads to customizable material
features, and GMOs become a key source for biopolymer production.
A+C+D Advanced medical treatments and devices emerge.
C Biopolymers gradually replace petroleum-based materials.
• Factors and Events That Will Enable Technology Commercialization
Emerging Commercial Opportunities
• Growth in GMO-Production Technology
• Application for Nanotechnologies
• High-Throughput Screening
Improvements
• Progress of Combinatorial Methods
• Advances in Enzymatic and Cell-Free
Synthesis
• Growth in GMO-Production Technology
• Product Formulation Improved by
Biopolymers
• Favorable Regulation of Functional Foods
and Nutraceuticals
• Consumer Preferences Move toward
Convenience Foods and Functional and
Nutraceutical Foods
A
New technologies will lead
to novel biopolymers.
B
Biopolymers enhance food
qualities and production.
Biopolymers
45
Opportunities: Applications
Energy-Saving
Systems
Energy-Saving
Systems
Self-Repair
Self-Repair
Vibration
Control
Vibration
Control
Haptic
Haptic
Orthopedics and
Prosthetics
Orthopedics and
Prosthetics
Self-Powered
Monitoring Devices
Self-Powered
Monitoring Devices
Smart and
Adaptive
Structures
Smart and
Adaptive
Structures
Smart Structures
Smart Structures
Aerospace and
Defense
Automotive
Medical
Engine, Drive-Train and
Suspension Components
Engine, Drive-Train and
Suspension Components
Smart Mirrors
Smart Mirrors
Self-Repairing Coatings
Self-Repairing Coatings
Vibration and
Noise Control
Vibration and
Noise Control
NDTE
NDTE
Vibration Control
Vibration Control
Actuators
Actuators
Structural Monitoring
Structural Monitoring
Minimally
Invasive
Surgery
Minimally
Invasive
Surgery
Drug Delivery
Drug Delivery
Medical Analysis
Medical Analysis
Valves
and Seals
Valves
and Seals
Earthquake Dampers
Earthquake Dampers
Noise Control
Noise Control
Motors and Actuators
Motors and Actuators
Light and
Heat Control
Light and
Heat Control
Fasteners
Fasteners
Industrial, Power
and Construction
Industry Current Applications
Emerging Applications
Within 5 Years Within 10 Years
OPPORTUNITIES FOR SMART MATERIALS
46
Opportunities: Value Chain
Title Title Title
Enabling Components Applications
Defense Systems
• BAE Systems
• Northrop Grumman
• Raytheon
• United Technologies
• EADS NV
Key R&D and Funding
• QinetiQ
• DARPA
• U.S. Navy
• U.S. Army
• SRI International
• MIT
• NASA
• ORNL
Aircraft
• Boeing
• Airbus
• Bombardier
• Dassault
• Saab AB
• Hindustan Aerospace
• Lockheed Martin
• General Dynamics
• Textron
• Thales
Aerospace Components
• Rolls-Royce
• Smiths Industries
• General Electric
• Siemens AG
• Textron
Magnetostrictives
• Newlands Scientific
• Etrema Products
Shape-Memory Alloys
• Adaptamat
• Memory Metalle
• NDC
• Memry Corp.
• Dynalloy, Inc.
• Heraeus Materials
Smart Polymers
• Cornerstone
• Bayer MaterialScience
Piezoelectrics
• Many Suppliers
Research and
Development
Research and
Development
Smart Materials and
Components
Smart Materials and
Components
Parts and Systems
Parts and Systems
Aircraft, Vehicles,
and Weapons
Aircraft, Vehicles,
and Weapons
VALUE CHAIN FOR SMART MATERIALS IN AEROSPACE AND DEFENSE APPLICATIONS
47
Systems
• Network Infrastructure
— Cisco
— Siemens
• Software Architecture
— SRI International
— IBM Corporation
— HP Laboratories
— PARC
• Standards
— Bluetooth SIG
— IETF
— IEEE
Added
Value
Enabling Components
• Basic Node Components
— Intel
— Motorola
— Hitachi
• Interface Nodes
— Speech Works
— Philips Speech Processing
— Nuance
• Work Nodes
— Palm
— Sunbeam
— Matsushita Electric
• Mobile Autonomous Swarms
— Crossbow Technologies
— Xybernaut
• Smart Spaces
— Display Edge Technology
— Symbol Technologies
— Nokia
— NTT DoCoMo
• Personal Networks
— Sensatex
— Sony
— MIT Media Lab
Applications
Players and
Structure of the Industry
Pervasive Computing
48
Opportunities: Applications
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Energy-Saving
Systems
Self - Repair
Vibr at ion
Cont r ol
Hapt ic
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
O r t hopedics and
Pr ost het ics
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Self - Power ed
M onit or ing Devices
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Sm ar t and
Adapt ive
St r uct ur es
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Sm ar t St r uct ur es
Aer ospace and
Def ense
Aut om ot ive
M edical
Engine, Dr ive- Tr ain and
Suspension Com ponent s
Sm ar t M ir r or s Self - Repair ing Coat ings
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Vibr at ion and
Noise Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
NDTE
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Vibr at ion Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Act uat or s
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
St r uct ur al M onit or ing
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M inim ally
I nvasive
Sur ger y
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Dr ug Deliver y
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M edical Analysis
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Valves
and Seals
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Ear t hquake Dam per s
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
Noise Cont r ol
Q uickTim e™ and a decom pr essor ar e needed t o see t his pict ur e.
M ot or s and Act uat or s
Light and
Heat Cont r ol
Fast ener s
I ndust r ial, Power
and Const r uct ion
I ndust r y Cur r ent Applicat ions
Em er ging Applicat ions
Wit hin 5 Year s Wit hin 10 Year s
Explorer Technology Maps:
Charts of Exploration
Building Blocks of the
Technology
• Mobile Autonomous
Swarms
— Military (Smart Dust)
— Industrial-Plant
Maintenance
— Agriculture (Field
Analysis)
— Resource Extraction
• Smart Spaces
— Office Networks
— Inventory Management
— Telecommunications
— Transportation
(Commercial, Private)
— Home Networks
(Appliance
Collaboration,
Security)
• Personal Networks
— Health Care (Privacy,
Remote Monitoring)
— Entertainment (Virtual
Environments)
Systems
• Network Infrastructure
— PAN, LAN, WAN
• Software Architecture
— Discovery
— Intelligent Software Agents
— Context Awareness
— Operating Systems
— Scalability
• Standards
— Network and Communication
Protocols
— Application and Presentation
Protocols
Enabling Components
• Basic Node Components
— Processor
— Power Source
— Communication
Capability (GPS
Transmitters, RFID,
Sensors)
— Embedded Software
• Interface Nodes
— Input Devices (Mouse,
Stylus, Speech
Recognition)
— Biometrics
— Software Agents
• Work Nodes
— PDAs
— Home Appliances
— Robots
Applications
Commercial Development Parameters
Required Resources
• Partnering Capabilities
• IT Expertise
• Spectrum Licenses
• Funding for Research
and Development
Regulatory Factors
• Privacy
• Security
• Liability
Competing Technologies
• Current Computing Environment
• Human Tools
General Constraints
• Value Capture
• Standards and Interoperability
• Storage and Scalability
• Cost
Demand Factors
• Military and Government
• Industrial/Commercial
• Consumer
• Interfaces (Human-Machine, Machine to
Machine, Machine to Environment)
• Wireless Networks (Cellular, Bluetooth,
Wi-Fi)
• Miniature Power Sources
• Ubiquitous Embedded Processing
• Software Architecture
• Identification of Nodes
5
4
3
2
1
Synergistic Technologies
Smart Spaces
Privacy
Human-
Computer
Interfaces
Security
Intelligent
Agents
Software
Productivity
Standards and
Interoperability
Context
Awareness
Business
Models
Medium
High
Low
Impact
Medium Low High
Uncertainty
Wireless
Networks
Issues and Uncertainties
Implications
Implications of Commercialization
A+B+C Bioploymer-enabled food processing enhances food formulation and provides a competitive edge in
the industry.
A+C Biopolymers enhance performance of consumer and industrial products and processes.
A+C Fine control of biopolymer production through cellular synthesis leads to customizable material
features, and GMOs become a key source for biopolymer production.
A+C+D Advanced medical treatments and devices emerge.
C Biopolymers gradually replace petroleum-based materials.
• Factors and Events That Will Enable Technology Commercialization
Emerging Commercial Opportunities
• Growth in GMO-Production Technology
• Application for Nanotechnologies
• High-Throughput Screening
Improvements
• Progress of Combinatorial Methods
• Advances in Enzymatic and Cell-Free
Synthesis
• Growth in GMO-Production Technology
• Product Formulation Improved by
Biopolymers
• Favorable Regulation of Functional Foods
and Nutraceuticals
• Consumer Preferences Move toward
Convenience Foods and Functional and
Nutraceutical Foods
A
Newtechnologies will lead
to novel biopolymers.
B
Biopolymers enhance food
qualities and production.
Opportunities: Business Environment
Enabling Components Applications
Defense Systems
• BAESystems
• Northrop Grumman
• Raytheon
• United Technologies
• EADS NV
Key R&D and Funding
• Qinetiq
• DARPA
• U.S. Navy
• U.S. Army
• SRI International
• MIT
• NASA
• ORNL
Aircraft
• Boeing
• Airbus
• Bombardier
• Dassault
• Saab AB
• Hindustan Aerospace
• Lockheed Martin
• General Dynamics
• Textron
• Thales
Aerospace Components
• Rolls-Royce
• Smiths Industries
• General Electric
• Siemens AG
• Textron
Magnetostrictives
• Newlands Scientific
• Etrema Products
Shape-Memory Alloys
• Adaptamat
• Memory Metalle
• NDC
• Memry Corp.
• Dynalloy , Inc.
• Heraeus Materials
Smart Polymers
• Cornerstone
• Bayer MaterialScience
Piezoelectrics
• Many Suppliers
Resear ch and
Development
Sma r t Mater ials and
Component s
Par t s and Syst ems
Air cr af t , Vehicles,
and Weapons
Players
Systems
• Network Infrastructure
— Cisco
— Siemens
• Software Architecture
— SRI International
— IBM Corporation
— HP Laboratories
— PARC
• Standards
— Bluetooth SIG
— IETF
— IEEE
Added
Value
Enabling Components
• Basic Node Components
— Intel
— Motorola
— Hitachi
• Interface Nodes
— Speech Works
— Philips Speech Processing
— Nuance
• Work Nodes
— Palm
— Sunbeam
— Matsushita Electric
• Mobile Autonomous Swarms
— Crossbow Technologies
— Xybernaut
• Smart Spaces
— Display Edge Technology
— Symbol Technologies
— Nokia
— NTT DoCoMo
• Personal Networks
— Sensatex
— Sony
— MIT Media Lab
Applications
49
How Entrepreneurs Use Explorer
Explorer is a service to support decision making
where you need to:
Identify potential technology-enabled opportunities to
monitor
Evaluate the reasons for and the likely timing, path,
and implications of technology development and
commercialization—in application areas you have
already identified as opportunities.
Explorer will:
Bring you up the learning curve fast in technology
areas and applications new to you
Challenge or support your current thinking
Reduce the risk of surprise
Extend your peripheral vision.
50
Explorer
• Business opportunities in technology
commercialization
– A balanced understanding of
the implications of change
– Improvement in timing and effect of technology
portfolio decisions
• Separation of facts from hype
51
The Economic Impact of
AREA Science Park Consortium
52
AREA’s economic impact
Technology Transfer and academic research exploitation:
1. 2,700 companies supported
2. 1,630 innovation actions implemented
3. 93 patents filed from companies
4. 7.72% increase in sales attributed to our intervention
5. 5.47% increase in personnel attributed to our intervention
6. 427 exploitation interventions
7. 46 patents filed from academic research
8. 11,000 training hours
9. 1,500 participants
STP management:
1. 2,430 staff
2. 72% of personnel with a university degree
3. 10% yearly increase of employment
4. 7% yearly increase of sales
5. 94% success rate of start up born in ASP
6. Better tenants’ ROI,ROE, compared to
Italian companies
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STP’s management
2,500 staff
170 mio euro turnover
SME’s competitiveness
Whole region
1,700 companies
260 mio euro turnover
500 increase of personnell
Public Funds
8 mio euro
Pay back
47,5 mio euro
Direct impact Indirect impact
Tax on personnel income: 23.8 mio euro
Tax on companies profit: 13.7 mio euro
Supply of goods and services: n.a.
Decrease of public expenditure welfare: n.a.
Personell’s families expenditure: n.a. Tax on companies profit: n.a.
Yearly data,
30 years of activity
Payback on Initial Investment €30 million
54
\
OUR GROWTH…
1978
<
Start
OUR FUTURE..
OUR PRESENT…
Key:
Tenants (x 10)
Research Bodies (x10)
SME’s (x 100)
SOCIAL CAPITAL GROWTH
55
Questions
Questions
?
?
doc_310157357.pdf