PRESENTATION ON
MANAGEMENT INFORMATION SYSTEM IN APPLE INC.
PRESENTED BY : Anshu Sehgal Amod Sah Kamlesh Kumar Keshav Garg
MARKETING INFORMATION SYSTEM
A marketing information system (MIS) is a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing. An Marketing Information System offers many advantages: 1. Organized data collection. 2. The storage of important data. 3. Coordinated marketing plans. 4. Speed in obtaining sufficient information to make decisions. 5. Data amassed and kept over several time periods. 6. The ability to do a cost-benefit analysis
APPLE INC.
Founded : April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.) Founder(s) : Steve Jobs Steve Wozniak Ronald Wayne Headquarters : Apple Campus, 1 Infinite Loop, Cupertino, California, U.S. Key people : Tim Cook (CEO) Arthur D. Levinson (Chairman) Sir Jonathan Ive (SVP of Industrial Design) Steve Jobs (Chairman, 1976-1985, 2011; CEO, 1997–2011)
Cont…
Industry : Computer Hardware Computer Software Consumer Electronics Digital Distributions Area served : Worldwide Number of locations : 364 retail stores
MIS IN APPLE
• INTRANET in the company enables the employees to access all required information from the comfort of their desktop. • EXTRANET which enables the company to interact with the key suppliers and developers of Mac based applications. • The information from the retail stores is communicated to the customer service department which already has access to other information about the supplier and the production details. • The company has undertaken a tie-up with Utility Computing whereby they are reducing the amount of computer assets that the company owns and offering payments for the services undertaken
MIS for Customer Relationship Management
• AIMcrm : Powerful sales lead management tools allow Apple to distribute leads with ease, and close more sales more efficiently. Whether Apple is selling leads, or are working leads to sell you products or services, AIMcrm help to streamline their lead flow. Collect all of their leads into one central database. • Elements CRM :Elements CRM is used to manage company’s sales, contacts, calls, projects, tasks, meetings, notes, time and billing, marketing, finance, documents. • Studiometry - Studiometry stores information about clients, contacts, projects, to do’s, payments, timers, invoices, reports, employees and more.
APPLE’S SUPPLY CHAIN MANAGEMENT • A report by AMR Research Inc. has named Apple as the company with the best supply chain processes for the third year running. • Uses Demand-driven supply network (DDSN) as a method of supply chain management which involves building supply chains in response to demand signals. • For this company monitors demand by the hour and make supply chain adjustments as necessary. •Implemented Extreme Transaction Processing system which allows to process the huge amount of data in real time providing information for store managers, shelve managers and the supply chain.
Why Apple Is No. 1 Company in Supply Chain Management
• Apple’s products had created HALLO EFFECT •Loyal customers •Asks for detailed accounting from supplier • Manufacturers can get hit with penalties for quality issues and warranty claims. • Protects uniqueness of product •To maintain secrecy in launch of new products •The goal is to discourage leaks and ensure customer delight and surprise when the products hit the market. • Even as far back as the launch of the Bondi blue iMac in the late 90s,
RECOMMENDATIONS IN CO’S MIS
1) 2) 3) 4) 5)
Intellectual Property Management Information Security Management People Management from the Prism of Information Systems Removal of gaps in communication process Feedback mechanism
?Thank
you
doc_130959299.ppt
MANAGEMENT INFORMATION SYSTEM IN APPLE INC.
PRESENTED BY : Anshu Sehgal Amod Sah Kamlesh Kumar Keshav Garg
MARKETING INFORMATION SYSTEM
A marketing information system (MIS) is a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing. An Marketing Information System offers many advantages: 1. Organized data collection. 2. The storage of important data. 3. Coordinated marketing plans. 4. Speed in obtaining sufficient information to make decisions. 5. Data amassed and kept over several time periods. 6. The ability to do a cost-benefit analysis
APPLE INC.
Founded : April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.) Founder(s) : Steve Jobs Steve Wozniak Ronald Wayne Headquarters : Apple Campus, 1 Infinite Loop, Cupertino, California, U.S. Key people : Tim Cook (CEO) Arthur D. Levinson (Chairman) Sir Jonathan Ive (SVP of Industrial Design) Steve Jobs (Chairman, 1976-1985, 2011; CEO, 1997–2011)
Cont…
Industry : Computer Hardware Computer Software Consumer Electronics Digital Distributions Area served : Worldwide Number of locations : 364 retail stores
MIS IN APPLE
• INTRANET in the company enables the employees to access all required information from the comfort of their desktop. • EXTRANET which enables the company to interact with the key suppliers and developers of Mac based applications. • The information from the retail stores is communicated to the customer service department which already has access to other information about the supplier and the production details. • The company has undertaken a tie-up with Utility Computing whereby they are reducing the amount of computer assets that the company owns and offering payments for the services undertaken
MIS for Customer Relationship Management
• AIMcrm : Powerful sales lead management tools allow Apple to distribute leads with ease, and close more sales more efficiently. Whether Apple is selling leads, or are working leads to sell you products or services, AIMcrm help to streamline their lead flow. Collect all of their leads into one central database. • Elements CRM :Elements CRM is used to manage company’s sales, contacts, calls, projects, tasks, meetings, notes, time and billing, marketing, finance, documents. • Studiometry - Studiometry stores information about clients, contacts, projects, to do’s, payments, timers, invoices, reports, employees and more.
APPLE’S SUPPLY CHAIN MANAGEMENT • A report by AMR Research Inc. has named Apple as the company with the best supply chain processes for the third year running. • Uses Demand-driven supply network (DDSN) as a method of supply chain management which involves building supply chains in response to demand signals. • For this company monitors demand by the hour and make supply chain adjustments as necessary. •Implemented Extreme Transaction Processing system which allows to process the huge amount of data in real time providing information for store managers, shelve managers and the supply chain.
Why Apple Is No. 1 Company in Supply Chain Management
• Apple’s products had created HALLO EFFECT •Loyal customers •Asks for detailed accounting from supplier • Manufacturers can get hit with penalties for quality issues and warranty claims. • Protects uniqueness of product •To maintain secrecy in launch of new products •The goal is to discourage leaks and ensure customer delight and surprise when the products hit the market. • Even as far back as the launch of the Bondi blue iMac in the late 90s,
RECOMMENDATIONS IN CO’S MIS
1) 2) 3) 4) 5)
Intellectual Property Management Information Security Management People Management from the Prism of Information Systems Removal of gaps in communication process Feedback mechanism
?Thank
you
doc_130959299.ppt