Description
Apple Computers
Apple Computers
Presented By: Shweta Pant MBA 2 Sem 16/02/2012
Industry
-Computer hardware Computer software Consumer electronics digital distribution
Founded
-April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.)
Founder(s)Steve Founder(s) Steve Jobs Steve Wozniak Ronald Wayne Headquarters -Apple Campus, Infinite Loop, Cupertino, California, U.S.
Timeline of the Apple Computers (History, Present,& Future)
Today we are going to discuss the history of the Apple Computer. We will take you from the beginning which was in 1976 through the present 2012. We will also discuss the prediction of the near future and new Apple Computer products to be released.
History
Apple's first printer, the Silentype®, is introduced. Apple opens a manufacturing plant in Carrollton, TX. Apple facilities now occupy more than half a million square feet of floor space in the U.S. and Europe. Apple Dot Matrix printer introduced for $2,195. Apple announces plans to create an independent software company, to be known later as Claris.
External Summary
Apple has rated the Increase in worms and virus on PCs, Large population (Gen X & Y) which are extremely individualistic and name brand conscious, and the Creating more ties with Microsoft products as their three highest opportunities. Apple has rated that the fact of Dell and HP being such huge competitors as their top threat.
Internal Summary
Apple has rated their iTunes Music Store being a good source of revenue, especially with the iPod and the availability on Windows platform, their low debt more maneuverable, and their Web technology being used to improve product awareness and sales as their 3 highest strengths.
Objectives and Goals
Over the next 3-4 years Apple would like 3to increase their product accessibility (new stores). Increase their market share by 30% Eliminate the need for new products in order to raise sales.
Thanks
doc_827590636.ppt
Apple Computers
Apple Computers
Presented By: Shweta Pant MBA 2 Sem 16/02/2012
Industry
-Computer hardware Computer software Consumer electronics digital distribution
Founded
-April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.)
Founder(s)Steve Founder(s) Steve Jobs Steve Wozniak Ronald Wayne Headquarters -Apple Campus, Infinite Loop, Cupertino, California, U.S.
Timeline of the Apple Computers (History, Present,& Future)
Today we are going to discuss the history of the Apple Computer. We will take you from the beginning which was in 1976 through the present 2012. We will also discuss the prediction of the near future and new Apple Computer products to be released.
History
Apple's first printer, the Silentype®, is introduced. Apple opens a manufacturing plant in Carrollton, TX. Apple facilities now occupy more than half a million square feet of floor space in the U.S. and Europe. Apple Dot Matrix printer introduced for $2,195. Apple announces plans to create an independent software company, to be known later as Claris.
External Summary
Apple has rated the Increase in worms and virus on PCs, Large population (Gen X & Y) which are extremely individualistic and name brand conscious, and the Creating more ties with Microsoft products as their three highest opportunities. Apple has rated that the fact of Dell and HP being such huge competitors as their top threat.
Internal Summary
Apple has rated their iTunes Music Store being a good source of revenue, especially with the iPod and the availability on Windows platform, their low debt more maneuverable, and their Web technology being used to improve product awareness and sales as their 3 highest strengths.
Objectives and Goals
Over the next 3-4 years Apple would like 3to increase their product accessibility (new stores). Increase their market share by 30% Eliminate the need for new products in order to raise sales.
Thanks
doc_827590636.ppt