Description
Smart phones which can be use anywhere
Apple iPhone
I-224
March 21, 2007
Smart Phone
•
Calls by Touch
•
Voicemail
•
SMS
•
Photos
•
Calendar
•
Smart Phone
•
iPod (Widescreen)
•
Wireless Internet
Communication
Device
•
PDA
•
Computer (OS X)
•
Camera
QuickTime™ and a
TI !"ncompre##ed$ decompre##or
are needed to #ee thi# picture%
QuickTime™ and a
TI !"ncompre##ed$ decompre##or
are needed to #ee thi# picture%
Apple iPhone
iPod !&ide#creen$
•
Tunes Library Access
•
Videos
•
Songs
•
Movie Previews
•
Lyrics
•
Album Artwork
•
Touch Controls
•
3! inch screen iPod with touch screen controls
QuickTime™ and a
TI !"ncompre##ed$ decompre##or
are needed to #ee thi# picture%
&irele## Internet
'ommunication (e)ice
•
"i#$i enabled %nternet &evice
•
Auto "i#$i detection
'()*++b,g-
•
.luetooth
•
/SM
•
Cingular0s 1&/1
•
$ull $eature .rowser
•
Syncs automatically with a Mac
or a PC
•
%nternet email
•
2ich 3TML email
•
"idget A44lications
•
stock 5uotes
•
s4orts scores
•
weather re4orts
•
tra66ic u4dates
P(A, 'omputer and
'amera
•
A44le0s 7S 8 running "idget0s 9ava based so6tware
•
P&A 6eatures: a44oint calendars; contact lists; 4hotos;
emails and documents
•
.uilt#in camera takes 4ictures at * M. resolution that
can be stored in < /. or ( /. 6lash memory
Technical
Speci*cation#
Screen si=e 3! inches
Screen
resolution
3*) by ) 44i
%n4ut method Multi#touch
74erating
system
7S 8
Storage hours
&imensions inches , ++! B >+ B ++>mm
"eight
(
+)
A66ordable
1asy o6 use
$ashionable
1mail
"eb browsing
Media Player
Carrier availability
Screen
PC 6unctionality
Factors of Competition
Score (! " hi#hest)
iPhone
.lackberry
Pearl
Motorola
2AG2
'u#tomer #e+ment#
1
2nterpri#e# are unlikel3 to 0u3 iPhone#
1
Price 4405 hi+her than 6lack0errie#7
1
6lack0errie# ha)e top-notch pu#h-email
1
iPhone ha# ,eature# that appeal to ma##
con#umer market
1
8o-e)er, #ale# -ill 0e +ated 03 net-ork
and price
Marketin+ deci#ion#
!I$
1
Pricin+
1
Skimmin+ #trate+3
1
T3picall3 cell phone price# drop rapidl3
1
29pect Apple price# to ,all #lo-l3
1
Product
1
Add ,unctionalit3, maintain price
1
:er#ioned iPod# ,or price-#en#iti)e #e+ment
Marketin+ deci#ion#
!II$
1
(i#tri0ution
1
;e#tricted a)aila0ilit3 to 'in+ular and
Apple #tore#
1
Smart phones which can be use anywhere
Apple iPhone
I-224
March 21, 2007
Smart Phone
•
Calls by Touch
•
Voicemail
•
SMS
•
Photos
•
Calendar
•
Smart Phone
•
iPod (Widescreen)
•
Wireless Internet
Communication
Device
•
PDA
•
Computer (OS X)
•
Camera
QuickTime™ and a
TI !"ncompre##ed$ decompre##or
are needed to #ee thi# picture%
QuickTime™ and a
TI !"ncompre##ed$ decompre##or
are needed to #ee thi# picture%
Apple iPhone
iPod !&ide#creen$
•
Tunes Library Access
•
Videos
•
Songs
•
Movie Previews
•
Lyrics
•
Album Artwork
•
Touch Controls
•
3! inch screen iPod with touch screen controls
QuickTime™ and a
TI !"ncompre##ed$ decompre##or
are needed to #ee thi# picture%
&irele## Internet
'ommunication (e)ice
•
"i#$i enabled %nternet &evice
•
Auto "i#$i detection
'()*++b,g-
•
.luetooth
•
/SM
•
Cingular0s 1&/1
•
$ull $eature .rowser
•
Syncs automatically with a Mac
or a PC
•
%nternet email
•
2ich 3TML email
•
"idget A44lications
•
stock 5uotes
•
s4orts scores
•
weather re4orts
•
tra66ic u4dates
P(A, 'omputer and
'amera
•
A44le0s 7S 8 running "idget0s 9ava based so6tware
•
P&A 6eatures: a44oint calendars; contact lists; 4hotos;
emails and documents
•
.uilt#in camera takes 4ictures at * M. resolution that
can be stored in < /. or ( /. 6lash memory
Technical
Speci*cation#
Screen si=e 3! inches
Screen
resolution
3*) by ) 44i
%n4ut method Multi#touch
74erating
system
7S 8
Storage hours
&imensions inches , ++! B >+ B ++>mm
"eight
(
+)
A66ordable
1asy o6 use
$ashionable
1mail
"eb browsing
Media Player
Carrier availability
Screen
PC 6unctionality
Factors of Competition
Score (! " hi#hest)
iPhone
.lackberry
Pearl
Motorola
2AG2
'u#tomer #e+ment#
1
2nterpri#e# are unlikel3 to 0u3 iPhone#
1
Price 4405 hi+her than 6lack0errie#7
1
6lack0errie# ha)e top-notch pu#h-email
1
iPhone ha# ,eature# that appeal to ma##
con#umer market
1
8o-e)er, #ale# -ill 0e +ated 03 net-ork
and price
Marketin+ deci#ion#
!I$
1
Pricin+
1
Skimmin+ #trate+3
1
T3picall3 cell phone price# drop rapidl3
1
29pect Apple price# to ,all #lo-l3
1
Product
1
Add ,unctionalit3, maintain price
1
:er#ioned iPod# ,or price-#en#iti)e #e+ment
Marketin+ deci#ion#
!II$
1
(i#tri0ution
1
;e#tricted a)aila0ilit3 to 'in+ular and
Apple #tore#
1