sagarghule
New member
Ever thought of a restaurant that serves no food but makes money? A restaurant with no lights or a chef or even a menu? Or a restaurant that charges not for food but time spent? Hundreds of such creative business ideas flowed when lateral thinking guru and investor of six Hats theory, Eward de Bono, arrived in the Capital to provoke corporate honchos to “think out of the box”.
“From the limited interactions I have had, I find Indians are very argumentative.” Says Mr. De Bono. “ Argument is a very primitive way of discussion. In contrast, Americans are creative and have a go getter attitude.” The Chinese have not started thinking creatively, but the Japanese are slowly shifting from logic-based thinking to creative thinking. The French think they are the most creative. But in fact, they are not much.
The Malta born psychologist and physician has advised hundred of top companies like COCO-COLA, Siemens, Boeing, 3M, Goldman Sachs, Nokia, Rolex, Nestle, Ericsson among others to think out of the box and improve profitability. Mr. de Bona also advices many government on policy issues related to the company, unemployment, education and conflict resolution. The creative guru has an instant answer for every thing- from how to solve economic problems to how to get rich and how to propose to your girlfriend or boyfriend – but we will come to the last one in a while.
How can India become a super power? We ask first. If India can partner China, the two can become a superpower in a short time. Alternately, if India and China can form a coalition, bringing other developing nations under its fold, it can beat all other superpowers, he adds.
(2)
And how can we solve the SEZ’s land acquisition problem? “Rather than forcefully acquiring land, if the SEZ owners partner with landowners / farmers, giving them part – ownership, they will be happy to give their land.”
Mr. de Bon has lot more up his sleeve and some creative advice for companies. A company should appoint a CIO- Chief Ideas Officer. He should be responsible for ideation, collection and implementation of ideas. Ideation should be made compulsory. He says
He gives the examples of a bank in England which allows its employee to just think for half an hour daily. Bank employee have to report at 9 am and think till 9.30 am.
What are the three factors that prevent us from thinking creatively? Lack of confidence, lack of knowledge of adequate creative thinking tools, fear of taking risks. Comes the reply.
For those wanting to become rich quickly here’s some Bonospeak: If you are a professional, sell not an idea but its benefits to your Boss. If you are an entrepreneur, identify unsaturated markets and try marketing your products in a way different from your competitions.
Now for those trying to find a match but never knew how to propose the doctor helps: Most women find either sensitive or dominant men attractive. He further says with a wink. Since you are the most beautiful and sensitive girl I have ever met, and I am one of the most understanding men you will ever meet, will you like to settle down?
And if a women wants to propose a man? Mr. De Bono has an answer for that too. She should say : “ Though there are better looking men around and I am sure if I wait, I will get one. But since I am getting older and so are you, why don’t we settle down.?
(3)
In case you were still thinking about the no-food restaurant, it just offers place to eat where people can warm their frozen food in dozens of microwave ovens. Just an idea.
“From the limited interactions I have had, I find Indians are very argumentative.” Says Mr. De Bono. “ Argument is a very primitive way of discussion. In contrast, Americans are creative and have a go getter attitude.” The Chinese have not started thinking creatively, but the Japanese are slowly shifting from logic-based thinking to creative thinking. The French think they are the most creative. But in fact, they are not much.
The Malta born psychologist and physician has advised hundred of top companies like COCO-COLA, Siemens, Boeing, 3M, Goldman Sachs, Nokia, Rolex, Nestle, Ericsson among others to think out of the box and improve profitability. Mr. de Bona also advices many government on policy issues related to the company, unemployment, education and conflict resolution. The creative guru has an instant answer for every thing- from how to solve economic problems to how to get rich and how to propose to your girlfriend or boyfriend – but we will come to the last one in a while.
How can India become a super power? We ask first. If India can partner China, the two can become a superpower in a short time. Alternately, if India and China can form a coalition, bringing other developing nations under its fold, it can beat all other superpowers, he adds.
(2)
And how can we solve the SEZ’s land acquisition problem? “Rather than forcefully acquiring land, if the SEZ owners partner with landowners / farmers, giving them part – ownership, they will be happy to give their land.”
Mr. de Bon has lot more up his sleeve and some creative advice for companies. A company should appoint a CIO- Chief Ideas Officer. He should be responsible for ideation, collection and implementation of ideas. Ideation should be made compulsory. He says
He gives the examples of a bank in England which allows its employee to just think for half an hour daily. Bank employee have to report at 9 am and think till 9.30 am.
What are the three factors that prevent us from thinking creatively? Lack of confidence, lack of knowledge of adequate creative thinking tools, fear of taking risks. Comes the reply.
For those wanting to become rich quickly here’s some Bonospeak: If you are a professional, sell not an idea but its benefits to your Boss. If you are an entrepreneur, identify unsaturated markets and try marketing your products in a way different from your competitions.
Now for those trying to find a match but never knew how to propose the doctor helps: Most women find either sensitive or dominant men attractive. He further says with a wink. Since you are the most beautiful and sensitive girl I have ever met, and I am one of the most understanding men you will ever meet, will you like to settle down?
And if a women wants to propose a man? Mr. De Bono has an answer for that too. She should say : “ Though there are better looking men around and I am sure if I wait, I will get one. But since I am getting older and so are you, why don’t we settle down.?
(3)
In case you were still thinking about the no-food restaurant, it just offers place to eat where people can warm their frozen food in dozens of microwave ovens. Just an idea.
