Description
It about brand history, competition, issues faced, strategies, current scenario and future recommendations
Brand of “Amitabh Bachan”
Brand History
• Born on 11th October 1942, Allahabad • Rejected as announcer by AIR • Debut as Voice Narrator in Bhuvan Shome –
(1969) • Acting Debut: Saat Hindustani (1969) • First hit: Zanjeer (1973) • Deewar, Sholay, Don established him as Angry young man
Brand History contd.
Diversified into • Comedy: Chupke Chupke, Namak Halal and Amar Akbar Anthony • Singing: Laawaris, Silsila, Sharaabi • Politics: Contested for Lok Sabha seat in 1984 • Production: Tere Mere Sapne (1996) • Television: Host of KBC (2000)
Issues Faced
ABCL failure and Bankruptcy • 1996 ABCL was formed • Slew of Flop films followed • Financing of Miss World Beauty Pageant was a fiasco • Operational Collapse in 1997 • In 1999 Bombay HC restrained AB from selling his Bungalow
How it Overcame the Issue
• Tried to Re-enter Cinema with Bade Miyan
Chote Miyan • Real Break came in 2000 with – KBC • Mohabbatein and other hits followed • KBC and movie hits revived his Brand as an Older Respectable Actor
Current Scenario/Competition
• Currently Amitabh Bachan is the biggest
Brand Ambassador in Bollywood • His Biggest Competitors are the 3 Khans • Gets endorsements from Chawanprash to pain balms • His Brand Valued at above 700 Cr
Our Recommendations
• Go International – Get some global fame. • Raj Kapoor still the most known Bollywood
guy ever outside India • Do some foreign films • Involve more in humanitarian works and less in politics • Mentor young talent in film industry
doc_267482006.ppt
It about brand history, competition, issues faced, strategies, current scenario and future recommendations
Brand of “Amitabh Bachan”
Brand History
• Born on 11th October 1942, Allahabad • Rejected as announcer by AIR • Debut as Voice Narrator in Bhuvan Shome –
(1969) • Acting Debut: Saat Hindustani (1969) • First hit: Zanjeer (1973) • Deewar, Sholay, Don established him as Angry young man
Brand History contd.
Diversified into • Comedy: Chupke Chupke, Namak Halal and Amar Akbar Anthony • Singing: Laawaris, Silsila, Sharaabi • Politics: Contested for Lok Sabha seat in 1984 • Production: Tere Mere Sapne (1996) • Television: Host of KBC (2000)
Issues Faced
ABCL failure and Bankruptcy • 1996 ABCL was formed • Slew of Flop films followed • Financing of Miss World Beauty Pageant was a fiasco • Operational Collapse in 1997 • In 1999 Bombay HC restrained AB from selling his Bungalow
How it Overcame the Issue
• Tried to Re-enter Cinema with Bade Miyan
Chote Miyan • Real Break came in 2000 with – KBC • Mohabbatein and other hits followed • KBC and movie hits revived his Brand as an Older Respectable Actor
Current Scenario/Competition
• Currently Amitabh Bachan is the biggest
Brand Ambassador in Bollywood • His Biggest Competitors are the 3 Khans • Gets endorsements from Chawanprash to pain balms • His Brand Valued at above 700 Cr
Our Recommendations
• Go International – Get some global fame. • Raj Kapoor still the most known Bollywood
guy ever outside India • Do some foreign films • Involve more in humanitarian works and less in politics • Mentor young talent in film industry
doc_267482006.ppt