Ambush marketing work's ?

[neerajchauhan]

Ambush marketing is a mean of getting the maximum bang for the buck while stealing some of a rival's thunder. It is an efforts by an unauthorized party to appropriate the goodwill of an event at the expenses of another company's association with the event.

It occurs at two levels - onsite and on media. Onsite ambush marketing occurs at the event itself and the area surrounding it, including the approach roads and so on and covers everything from refreshments, clothing, billboards, posters, stalls and so on.

 

[neerajchauhan]

I think, ambush marketing works to some extent. It can occur through sponsorships of spots, scrolls, logo positions and so on, on the media it used to cover the event generally TV, radio or press.

For example, L'Oreal hair colour ads appearing during the Lakme India Fashion Week broadcasts.

:thedevil1: