abhishreshthaa
Abhijeet S
ALLOCATION OF FUNDS:
The planner should then decide on the amount of funds that would be allotted to each media type and vehicle. Here the planner will decide on the number of units of each media vehicle. For instance, if the media planner selects television, then he should decide on the programmes and the number of ads of specific duration 10-20-30 seconds in each program.
Suppose the planner selects Chitrahaar and Hindi Feature film then how many ads and what duration should be inserted at the time of Chitrahaar and that of Hindi Feature film must be decided. Accordingly, money must be allotted. Again if the advertiser selects television and magazines, then amount must be allotted to each media type and the specific programmes and magazines.
As far as magazines are concerned, the planner should decide on:
Whether to use color ads black and white ads.
Whether to use full page or double – spread page.
How many publication issues to be used.
Accordingly funds are to be allotted among various magazines- page size wise, colour wise and repetition wise.
The planner should then decide on the amount of funds that would be allotted to each media type and vehicle. Here the planner will decide on the number of units of each media vehicle. For instance, if the media planner selects television, then he should decide on the programmes and the number of ads of specific duration 10-20-30 seconds in each program.
Suppose the planner selects Chitrahaar and Hindi Feature film then how many ads and what duration should be inserted at the time of Chitrahaar and that of Hindi Feature film must be decided. Accordingly, money must be allotted. Again if the advertiser selects television and magazines, then amount must be allotted to each media type and the specific programmes and magazines.
As far as magazines are concerned, the planner should decide on:
Whether to use color ads black and white ads.
Whether to use full page or double – spread page.
How many publication issues to be used.
Accordingly funds are to be allotted among various magazines- page size wise, colour wise and repetition wise.