All The Way To Branding !
Branding approaches[/b]
Company name[/i][/b][/i][/b]
A great name is the beginning of a great brand. Exploring a name that gets remembered at the back of your mind & it gets easy for everyone to recall it easily and whenever required. The name should generate certain feeling and should also be memorable. Now what can one do to create such a great name? Some common simple and easy steps that can help you come up with such great things are as follows:
List down the feeling that you want to relate with the name; then list them down according to the importance as well their primary meaning.
Also think about the relative phrases quotes and lines that can bring the feeling you want to generate; hence find the synonyms.
Don’t wait for the upcoming of an awesome idea or a brand name in your mind; start doing permutations & combinations that can help you come with a word/name that actually matches your expectations.
Communicate your idea with someone that you are close with, take their suggestions on the list that you have created. See what they think.
While making/innovating your brand name also see that you don’t violate the legal rules regards the trademarks, patents, etc
Protect your brand too as others do. Don’t let others take away the hard work you have put in to bring up your brand.
Try and avoid generic names because they aren’t memorable and their possibility of being known as trademark is difficult.
Have a short name, the one that is easy to pronounce.
Individual branding[/i][/b][/i][/b]
A career brand is the image you communicate that demonstrates you are unique. Provide consistent uniqueness to the working world. Now how are you going to communicate your brand to the corporate world? Start verbally, develop marketing message which is to the point thus delivering unique things like confidence being the one part. Character and integrity counts also pay attention to your appearance & dress code. Create a signature uniquely associated with you. Examples of individual product branding include Procter & Gamble, which markets multiple brands such as Pampers, and Unilever, which markets individual brands such as Dove.
Attitude branding and iconic brands[/i][/b][/i][/b]
Attitude branding is where a company chooses to represent a feeling that does not have a direct connection to the product. Nike Corporation is one of the forefathers of attitude branding, with its billion dollar phrase of “just do it.” A good and unique message can be just the thing you need to portray your brand attitude. A good and clear message will help connect your consumers on what your brand is really all about. Imagery is also important in order to connect the attitude and the message to the people. The use of image should correlate to the message or you will confuse the consumers. Be bold, unique and daring so you would spark up controversies and press.
Derived brands[/i][/b][/i][/b]
Derived brands the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right. The most frequently quoted example is Intel, which secures its position in the PC market with the slogan "Intel Inside". Once again, Procter & Gamble is a leading exponent of this philosophy, running as many as ten detergent brands in the US market. This also increases the total number of "facings" it receives on supermarket shelves.
Brand extension and brand dilution[/i][/b][/i][/b]
Brand dilution is the weakening of a brand though its overuse which happens as a result of ill-judged brand extension. Price cutting that increases volumes but moves a brand down-market can be similarly damage a brand. Brand dilution is an ever present risk for companies that rely on a strong brand for high margins. A company that owns a strong brand obviously wants to leverage it to sell as much as possible, but the very strategies used to purse this end often also brings the danger of brand dilution.
Multi-brands[/i][/b][/i][/b]
Many companies opt for Multi Brand Strategy in order to generate economies of scale by using the basic advantages of the strategy. Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under Different Brand names. In most of the cases, these products are competing ones and are marketed under the Brand Names which are completely unrelated. A company can obtain greater space in the market, where little space is left for the competitor business houses through multi branding.
Private labels[/i][/b][/i][/b]
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Because private label products are less expensive, one might be tempted to think of them as a lower quality alternative. Retailers found that consumers, faced with uncertainty, weren’t going to experiment with a non-brand name item. A large part of growing the private label market involved improving the product’s quality. The retailers we spoke with agreed that a growing private label industry represents a threat to the branded product, but none were too eager to share advice on how to compete against them.
Individual and organizational brands[/i][/b][/i][/b]
The product may be competing in a new market segment where failure could harm the main family brand name. The family brand name may be positioned inappropriately for the target market segment. For example the family brand name might be positioned as an up market brand for affluent consumers. The brand may have been acquired; in other words it has already established itself as a leading brand in the market segment. The fact that it has been acquired by a company with a strong family brand name does not mean that the acquired brand has to be changed.
A good brand name should:
Evoke positive associations
Be easy to pronounce and remember
Suggest product benefits
Be distinctive
Use numerals when emphasizing technological features
Not infringe existing registered brand names
Possessing an excellent brand name with all the extravagant features to foresee the success of your brand in near future.
Branding approaches[/b]
Company name[/i][/b][/i][/b]
A great name is the beginning of a great brand. Exploring a name that gets remembered at the back of your mind & it gets easy for everyone to recall it easily and whenever required. The name should generate certain feeling and should also be memorable. Now what can one do to create such a great name? Some common simple and easy steps that can help you come up with such great things are as follows:
List down the feeling that you want to relate with the name; then list them down according to the importance as well their primary meaning.
Also think about the relative phrases quotes and lines that can bring the feeling you want to generate; hence find the synonyms.
Don’t wait for the upcoming of an awesome idea or a brand name in your mind; start doing permutations & combinations that can help you come with a word/name that actually matches your expectations.
Communicate your idea with someone that you are close with, take their suggestions on the list that you have created. See what they think.
While making/innovating your brand name also see that you don’t violate the legal rules regards the trademarks, patents, etc
Protect your brand too as others do. Don’t let others take away the hard work you have put in to bring up your brand.
Try and avoid generic names because they aren’t memorable and their possibility of being known as trademark is difficult.
Have a short name, the one that is easy to pronounce.
Individual branding[/i][/b][/i][/b]
A career brand is the image you communicate that demonstrates you are unique. Provide consistent uniqueness to the working world. Now how are you going to communicate your brand to the corporate world? Start verbally, develop marketing message which is to the point thus delivering unique things like confidence being the one part. Character and integrity counts also pay attention to your appearance & dress code. Create a signature uniquely associated with you. Examples of individual product branding include Procter & Gamble, which markets multiple brands such as Pampers, and Unilever, which markets individual brands such as Dove.
Attitude branding and iconic brands[/i][/b][/i][/b]
Attitude branding is where a company chooses to represent a feeling that does not have a direct connection to the product. Nike Corporation is one of the forefathers of attitude branding, with its billion dollar phrase of “just do it.” A good and unique message can be just the thing you need to portray your brand attitude. A good and clear message will help connect your consumers on what your brand is really all about. Imagery is also important in order to connect the attitude and the message to the people. The use of image should correlate to the message or you will confuse the consumers. Be bold, unique and daring so you would spark up controversies and press.
Derived brands[/i][/b][/i][/b]
Derived brands the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right. The most frequently quoted example is Intel, which secures its position in the PC market with the slogan "Intel Inside". Once again, Procter & Gamble is a leading exponent of this philosophy, running as many as ten detergent brands in the US market. This also increases the total number of "facings" it receives on supermarket shelves.
Brand extension and brand dilution[/i][/b][/i][/b]
Brand dilution is the weakening of a brand though its overuse which happens as a result of ill-judged brand extension. Price cutting that increases volumes but moves a brand down-market can be similarly damage a brand. Brand dilution is an ever present risk for companies that rely on a strong brand for high margins. A company that owns a strong brand obviously wants to leverage it to sell as much as possible, but the very strategies used to purse this end often also brings the danger of brand dilution.
Multi-brands[/i][/b][/i][/b]
Many companies opt for Multi Brand Strategy in order to generate economies of scale by using the basic advantages of the strategy. Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under Different Brand names. In most of the cases, these products are competing ones and are marketed under the Brand Names which are completely unrelated. A company can obtain greater space in the market, where little space is left for the competitor business houses through multi branding.
Private labels[/i][/b][/i][/b]
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Because private label products are less expensive, one might be tempted to think of them as a lower quality alternative. Retailers found that consumers, faced with uncertainty, weren’t going to experiment with a non-brand name item. A large part of growing the private label market involved improving the product’s quality. The retailers we spoke with agreed that a growing private label industry represents a threat to the branded product, but none were too eager to share advice on how to compete against them.
Individual and organizational brands[/i][/b][/i][/b]
The product may be competing in a new market segment where failure could harm the main family brand name. The family brand name may be positioned inappropriately for the target market segment. For example the family brand name might be positioned as an up market brand for affluent consumers. The brand may have been acquired; in other words it has already established itself as a leading brand in the market segment. The fact that it has been acquired by a company with a strong family brand name does not mean that the acquired brand has to be changed.
A good brand name should:
Evoke positive associations
Be easy to pronounce and remember
Suggest product benefits
Be distinctive
Use numerals when emphasizing technological features
Not infringe existing registered brand names
Possessing an excellent brand name with all the extravagant features to foresee the success of your brand in near future.