Clarity
Discover what makes you different. When you know what makes you special move forward and build a platform for success based on these unique factors. You will set out from the crowd and boost your attraction quotient.
Communication
Once your unique qualities are discovered, it is much easier to speak to your audience clearly and in a way that they can hear you. Your communications will become less stressful and more likely to hit your intended target
Consistency
Apply your new tag language to every piece of your promotional material. Review and plan your vision for developing business all visual communications should clearly link together as well.
Credibility
Measure your effectiveness through client feedback. Gather client testimonials to integrate into materials for promotion.
Creativity
Another important element is your resourcefulness in fulfilling and building a brand.
Compassion
Always remember what it is like to be a consumer of your goods. Put yourself in your clients’ shoes at every juncture to test the viability of your choices. Will it serve the client in a way that they will appreciate? If not, how can you steer the ship in that direction? We do not operate in a void. Our audience must relate to us as we grow and develop. Client retention depends on it.
Competencies
In order to remain competent at our endeavors we must continue to grow and learn. Love to learn and think in new ways and your knowledge will keep you ahead of the crowd.
Defining the Situation
Defining the company’s place in the competitive landscape via focus groups, online surveys, basically anything that can make the company gain insight into the way the market perceives them as opposed to how they wish to project themselves.
Developing the Brand
Capture the core of the company’s message in the most concise and powerful way, as a starting point for any and all future marketing campaigns.
Delivering the Message
This phase builds on the brass tacks established by the previous two in order to convey the company’s message and identity across all possible platforms of marketing, reaching the highest possible number of potential clients and partners.
Recruit brand champions
The facility to keep hold of brand champions is the key to increasing a sustainable brand. Once we have uncovered our passionate ambassadors both inside and outside our organization, we need to recognize and reward them
Recognition
Most organizations have some type of formal rewards program for their employees. Enhance or transform those into brand rewards
Recognize those who are on-brand. Reward those who are on-brand. You will retain those who are on-brand. This process will also help others understand what it means to be on-brand. The process will also sift out those who will never be on-brand
Who Are You?
Your brand will reflect who you are as a person, and as a company. What do you stand for, what is your mission, do you have core values and principles that drive your business decisions?
What Do You Do?
What does your business do? Focus on your core competencies when answering “what do you do”
Why Does it Matter?
How does your business touch people, interact with the customer, in such a way that it is relevant? Until you know why you matter, and to whom you matter, you can’t begin to develop the proper messages that will act as the foundation of your brand.
What Makes You Different?
If you’re exactly the same as the next guy it’s going to be hard to develop a meaningful brand. The good news is hardly anyone is exactly the same as the next guy. You have strengths, beliefs, ideas, and business models that make you different.