Inbound marketing mediums are broken down into three categories:[/b]
Content (Blogs, videos, white papers, eBooks, etc.)
SEO (Search Engine Optimization and keyword analysis)
Social media (Twitter, Linked In, Facebook, etc.)
Benefits of Inbound Marketing:[/b][/b]
Consumer Engagement - Enables the customers to interact not only with the company or brand, but also with each other.
Consumer Empowerment - Gives consumers a voice and leverages that voice for innovation.
Results Measurement - Inbound marketing system has an established set of performance analytics to gauge success.
Digital Asset Integration - Enhances the consumer experience throughout the buying process.
Resource Efficiencies - Allocates marketing resources to provide the greatest return.
Organizational Connectivity – Functional areas within an organization can work seamlessly.
You can help customers find you people are making use of search engines for the products or services or information so when you submit your well optimized website to these search engines you can help customers to find you.
You can be available and communicate to the customers at any time through your Web presence, which should be your marketing hub online you can even communicate and provide service to any part of customer in the World at any time.
You can make your products available worldwide you can make your products available worldwide and people can purchase and know about your products through your marketing hub so that you can reach customers, be in front of your targeted customers worldwide.
You can even expand your business depending upon the leads you are creating and thereby establishing your brand in that particular area thereby increasing your customers and profits.
You can update your latest upcoming products
Internet and the social media networks are the best places where you can announce your new products or services by which you can easily communicate the information fast, easy and almost for free.
By making your brand find easily by people in your industry who are looking for products and services you have to offer as well, it increases the brand value of your company not only that when you reach the public where they usually found like social media networks also helps in increasing the leads as well as brand value.
Stats about Inbound Marketing:[/b][/b]
Inbound cost per lead is 62% lower than outbound marketing
When asked about leads in the past 6 months: [/b][/b]
62% of businesses rated social media as being most important.
Businesses rated every outbound channel as LESS important.
From 2010-2011, of the businesses surveyed: [/b][/b]
54% are increasing their inbound marketing budgets
The most commonly cited reason: Past success with inbound
This increase was observed two years in row
Web pages: design and development of message by use of web pages or web sites.
This is an important foundation for the above SEO process.
The process of making web pages more search friendly.
Uploading or posting of market related information.
This is a very important process of attracting and securing inbound links from web pages, blogs, tweets & status updates of social media accounts of other individuals or business organizations.
Some form of internal systems (usually a lead generation or lead tracking software application) used to generate leads from existing web page traffic.
Lead tracking software solution that allows for understanding all statistics produced from traffic conversion.
The Process of continued communication or nurturing of converted leads.
Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets.
All of these inbound methods pre-qualify the leads that discover your company, so you can be sure that your message is greeting welcoming ears rather than random outbound contacts. By bringing these warm leads into you, you will greatly save time and money on the old outbound strategies.
Content (Blogs, videos, white papers, eBooks, etc.)
SEO (Search Engine Optimization and keyword analysis)
Social media (Twitter, Linked In, Facebook, etc.)
Benefits of Inbound Marketing:[/b][/b]
Consumer Engagement - Enables the customers to interact not only with the company or brand, but also with each other.
Consumer Empowerment - Gives consumers a voice and leverages that voice for innovation.
Results Measurement - Inbound marketing system has an established set of performance analytics to gauge success.
Digital Asset Integration - Enhances the consumer experience throughout the buying process.
Resource Efficiencies - Allocates marketing resources to provide the greatest return.
Organizational Connectivity – Functional areas within an organization can work seamlessly.
You can help customers find you people are making use of search engines for the products or services or information so when you submit your well optimized website to these search engines you can help customers to find you.
You can be available and communicate to the customers at any time through your Web presence, which should be your marketing hub online you can even communicate and provide service to any part of customer in the World at any time.
You can make your products available worldwide you can make your products available worldwide and people can purchase and know about your products through your marketing hub so that you can reach customers, be in front of your targeted customers worldwide.
You can even expand your business depending upon the leads you are creating and thereby establishing your brand in that particular area thereby increasing your customers and profits.
You can update your latest upcoming products
Internet and the social media networks are the best places where you can announce your new products or services by which you can easily communicate the information fast, easy and almost for free.
By making your brand find easily by people in your industry who are looking for products and services you have to offer as well, it increases the brand value of your company not only that when you reach the public where they usually found like social media networks also helps in increasing the leads as well as brand value.
Stats about Inbound Marketing:[/b][/b]
Inbound cost per lead is 62% lower than outbound marketing
When asked about leads in the past 6 months: [/b][/b]
62% of businesses rated social media as being most important.
Businesses rated every outbound channel as LESS important.
From 2010-2011, of the businesses surveyed: [/b][/b]
54% are increasing their inbound marketing budgets
The most commonly cited reason: Past success with inbound
This increase was observed two years in row
Web pages: design and development of message by use of web pages or web sites.
This is an important foundation for the above SEO process.
The process of making web pages more search friendly.
Uploading or posting of market related information.
This is a very important process of attracting and securing inbound links from web pages, blogs, tweets & status updates of social media accounts of other individuals or business organizations.
Some form of internal systems (usually a lead generation or lead tracking software application) used to generate leads from existing web page traffic.
Lead tracking software solution that allows for understanding all statistics produced from traffic conversion.
The Process of continued communication or nurturing of converted leads.
Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets.
All of these inbound methods pre-qualify the leads that discover your company, so you can be sure that your message is greeting welcoming ears rather than random outbound contacts. By bringing these warm leads into you, you will greatly save time and money on the old outbound strategies.