abhishreshthaa
Abhijeet S
Vice President, Percept D'Mark-CMS, Vinita Bangard explains, "If there is a man endorsing it, a woman will still pick it up but if there is a woman endorsing it, chances are that a man may think it's a female shoe and therefore they might not want to pick it up."
NCD & Executive Chairman, O&M, Piyush Pandey adds, "I think that it's somebody's misplaced idea of celebrities. If you have to sell to a woman, you don't have to show a woman, if you have to sell a man, you don't have to show a man. You must have an idea, celebs (for ads) are not decided on the basis of gender."
Picky about his films and picky about the brands he chooses to endorse, Aamir Khan has made it to number 5 with only three brands. Shah Rukh Khan, who bought his first house from what he earned off his endorsements, comes next.
Narain Karthikeyan zips into the third spot as a surprise entry. This is because, brands like Tata Motors and Speed paid top dollar to associate with the Formula 1 driver in the last season. As his contract with Worldtel comes up for review, Sachin Tendulkar is at No 3. And the top spot goes to the man who's health had got the nation worried, Amitabh Bachchan
NCD & Executive Chairman, O&M, Piyush Pandey adds, "I think that it's somebody's misplaced idea of celebrities. If you have to sell to a woman, you don't have to show a woman, if you have to sell a man, you don't have to show a man. You must have an idea, celebs (for ads) are not decided on the basis of gender."
Picky about his films and picky about the brands he chooses to endorse, Aamir Khan has made it to number 5 with only three brands. Shah Rukh Khan, who bought his first house from what he earned off his endorsements, comes next.
Narain Karthikeyan zips into the third spot as a surprise entry. This is because, brands like Tata Motors and Speed paid top dollar to associate with the Formula 1 driver in the last season. As his contract with Worldtel comes up for review, Sachin Tendulkar is at No 3. And the top spot goes to the man who's health had got the nation worried, Amitabh Bachchan