Description
This is a presentation about marketing of airtel.
Express Yourself…
1/21/13
?
TELECOM SECTOR……THEN AND NOW
1/21/13
?
• • •
TELECOM SECTOR……THEN AND NOW
Addition of 16.67 million subscribers every month Saturation in Metro Cities; Chennai has the highest Tele-density 111% Among Lowest Tariff’s in the world
1/21/13on October 2009 As
Company Analysis
1/21/13
1/21/13
ACCOLADES
1/21/13
Competitor Analysis
1/21/13
MARKET SHARE
Competitor AnaWireless Service Providers
1/21/13
As on October 2009
MARKET SHARE-GSM Market
As on October 2009
1/21/13
AIRTEL vs VODAFONE
1/21/13
COMPETITORS
1/21/13
COMPETITORS CONTD…
1/21/13
Consumer Analysis
1/21/13
SEGMENTATION & TARGETING
1/21/13
POSITIONING - Evolving
1/21/13
REPOSITIONING - Over the Years
1/21/13
4 P’S
PRODU CT PRI CE PLA CE PROM OPROD UCT
1/21/13
THE FIRST MOVER ADVANTAGE
1/21/13
Delhi Half Marat hon
Kisan Seva Kendra
PROMOTION AL With HP VENTURE
India Golf Festival
I Phone
S
Blackberr y With Microsoft and Nivio for online PC
1/21/13
1/21/13
SWOT
1/21/13
Star
SBU: Enterprise Services(Carriers & Corporates) Reason: Major Contributor to revenue in just 4 years of coming 04-08
?
SBU: Passive Infra Reason: Very new approach but quick grip of market/Good Coloborations likeIndus Towers/Untapped Market
BCG MATRIX OF
Cash Cow
SBU: Mobile Services Reason: Legacy of Bharti
Dog
SBU: Telemedia Services Reason: Significant fall 1/21/13
RECOMMENDATIONS AND CONCLUSION
1/21/13
doc_434672776.pptx
This is a presentation about marketing of airtel.
Express Yourself…
1/21/13
?
TELECOM SECTOR……THEN AND NOW
1/21/13
?
• • •
TELECOM SECTOR……THEN AND NOW
Addition of 16.67 million subscribers every month Saturation in Metro Cities; Chennai has the highest Tele-density 111% Among Lowest Tariff’s in the world
1/21/13on October 2009 As
Company Analysis
1/21/13
1/21/13
ACCOLADES
1/21/13
Competitor Analysis
1/21/13
MARKET SHARE
Competitor AnaWireless Service Providers
1/21/13
As on October 2009
MARKET SHARE-GSM Market
As on October 2009
1/21/13
AIRTEL vs VODAFONE
1/21/13
COMPETITORS
1/21/13
COMPETITORS CONTD…
1/21/13
Consumer Analysis
1/21/13
SEGMENTATION & TARGETING
1/21/13
POSITIONING - Evolving
1/21/13
REPOSITIONING - Over the Years
1/21/13
4 P’S
PRODU CT PRI CE PLA CE PROM OPROD UCT
1/21/13
THE FIRST MOVER ADVANTAGE
1/21/13
Delhi Half Marat hon
Kisan Seva Kendra
PROMOTION AL With HP VENTURE
India Golf Festival
I Phone
S
Blackberr y With Microsoft and Nivio for online PC
1/21/13
1/21/13
SWOT
1/21/13
Star
SBU: Enterprise Services(Carriers & Corporates) Reason: Major Contributor to revenue in just 4 years of coming 04-08
?
SBU: Passive Infra Reason: Very new approach but quick grip of market/Good Coloborations likeIndus Towers/Untapped Market
BCG MATRIX OF
Cash Cow
SBU: Mobile Services Reason: Legacy of Bharti
Dog
SBU: Telemedia Services Reason: Significant fall 1/21/13
RECOMMENDATIONS AND CONCLUSION
1/21/13
doc_434672776.pptx