AIRTEL – EXPRESS YOURSELF

[abhishreshthaa]

The Airtel logo is a strong, contemporary and confident symbol for a brand that is always ahead of the rest. It is a specially drawn word mark.


The Airtel Image style
It incorporates two solid, red rectangular forms whose counterform creates an open doorway.


The Airtel Typographical style

The title case lettering with its capital 'A' was deliberately chosen to reinforce the brand's leadership position. The red dot on the letterform 'I' cues Airtel's focus on innovation. The words 'Express Yourself' are very much part of the brand identity.


The Airtel Colour Palette
The lettering is grey so that the pure black of Airtel is visually unharmed.

 

[jiten005]

The Airtel logo is a strong, contemporary and confident symbol for a brand that is always ahead of the rest. It is a specially drawn word mark.


The Airtel Image style
It incorporates two solid, red rectangular forms whose counterform creates an open doorway.


The Airtel Typographical style

The title case lettering with its capital 'A' was deliberately chosen to reinforce the brand's leadership position. The red dot on the letterform 'I' cues Airtel's focus on innovation. The words 'Express Yourself' are very much part of the brand identity.


The Airtel Colour Palette
The lettering is grey so that the pure black of Airtel is visually unharmed.

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