AIRPORT RETAILING

abhishreshthaa

Abhijeet S
AIRPORT RETAILING:



Is one of the fastest growing sectors in retailing. Today, at virtually every airport, there are full blown shopping areas. Some of its features are as follows:


 The group of prospective shoppers is rather large.


 Air travelers are a temporarily captive audience, looking for a way to fill their time.


 Sales per square foot of retail space at airports are usually 3-4 times higher than at regional malls.
 
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