Air Sahara.

abhishreshthaa

Abhijeet S
Profile of Air Sahara.


In the fast changing Indian Aviation scenario, Air Sahara has unassailably established itself as one of the leading players in the Indian Aviation industry.


It has constantly brought in new initiatives and has today developed into a wholesome airline, which offers benefits and services unmatched by any other domestic operator. Today, the Airline is on the threshold of a new dawn of success and consolidation.


Air Sahara is part of the multi-crore Sahara India Pariwar. Sahara India Pariwar has interests in Public Deposit Mobilization, Media & Entertainment, Housing & Infrastructure, Tourism, Consumer Products and Information Technology.


Starting on a modest scale and a capital of only Rs. 2000 in 1978, Sahara India Pariwar has traversed a long way to become an icon in Indian entrepreneurship.


Air Sahara began operations on December 3, 1993 following the Indian government's decision to open the skies to the private sector. It operated with a fleet of only two Boeing 737-200s. Today, its fleet includes advanced aviation technology New Generation Boeings 737-700s and 737-800s and Classics 737-400s and a fleet of 7 Can Adair Regional Jets.


The fleet also includes four highly advanced Helicopters (Dauphin and Ecureuil), which provide efficient charter services. Offering 119 flights with 11800 seats on a daily basis, Air Sahara flies to various destinations in India, which include important cities like Delhi, Ban galore, Mumbai, Kolkata, Lucknow, Hyderabad, Pune, Chennai and others.


The airline has recently added Colombo, Srinagar, Coimbatore, Ahmedabad, Jaipur, Gorakhpur, Allahabad, Bhubaneshwar, Ranchi and Kochi to its route network. Air Sahara also operates flights to Dibrugarh, Guwahati, Varanasi, Patna and Goa.








The airline is currently undergoing a complete overhaul and restructuring exercise. Air Sahara has redefined itself in terms of an efficient and punctual airline with a high record of on-time-performance and dispatch reliability. Efforts are being made to increase connectivity and offer convenient timings.
A major investment programme has been launched for the modernization and enhancement of its fleet. Fleet review and route rationalization have become the focus points of Air Sahara's strategy. Five new Boeings have been added to the fleet in the last one year. These were used to add new destinations and increase frequency on existing routes. In the second phase of its expansion four Canadair Regional Jets have been added to the fleet this year serve on regional routes.
Many services such as In-flight entertainment and Wings n' Wheels coach service were launched and today offer tremendous value adds to our esteemed passengers. Exclusive business lounges are being operated at departure halls at airports in a number of cities, providing for business and refreshment services. Recognising the fact that customer satisfaction is the ultimate aim of the airline, Air Sahara launched its branded customer services programme 'Always More For You'.
Air Sahara has taken the lead in introducing novel initiatives such as Steal-a-seat flexi fare options, Sixer/Super Sixer and Square Drive/Super Four. The Sixer initiative recently won the 'The Pacific Asia Travel Association' (PATA) award for the year 2003, at Bali, Indonesia.
Air Sahara's frequent flyer programme called Cosmos has also become a great hit with the passengers as it offers faster accruals, lower redemption bars and requires no minimum balance for redemption. Very simply put, it is India's fastest way to fly free. Interline agreements with almost 87 international airlines and 21 General Sales Agents spread all over the world makes it easy for a passenger to book a seat and obtain a ticket from any part of the world.


Air Sahara is now focusing on positioning itself as a professional and passenger friendly airline for the future. Our aim is to ensure growth of the airline and provide our customers with value-for-money services.
 
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