Agency related matters
Common man appreciates Art because it captures either his reality or his aspiration. The closer a piece of art is, to his reality or his aspiration, the greater is its longevity.
In the rush to gain volumes and thereby commission incomes, the distribution companies many a time sold the wrong wrong customer
Muhamed Muneer
CEO & Chief Consultant – Innovative
cricketing event comes with inherent risks of rain-washed matches, cancelled matches, matches not completing the scheduled 50 overs and so on. If India does not make it to the Super Sixes, ratings plummet
Customer Lifetime Value
The truth is that investing in external brand awareness is a false economy if the customer experiences something different. In fact, it may well be escalating the pace of customer dissatisfaction. Attracted to the shop window by the promise created by PR and advertising, customers will naturally use that promise as the benchmark for judging the service they receive. What really matters is what happens inside the shop window. Where brand promise meets service reality. And in most markets customers will be unforgiving if the reality falls short.
The truth is that investing in external brand awareness is a false economy if the customer experiences something different. In fact, it may well be escalating the pace of customer dissatisfaction. Attracted to the shop window by the promise created by PR and advertising, customers will naturally use that promise as the benchmark for judging the service they receive. What really matters is what happens inside the shop window. Where brand promise meets service reality. And in most markets customers will be unforgiving if the reality falls short.
Customer Value Framework - The Future of CRM
FThe truth is that investing in external brand awareness is a false economy if the customer experiences something different. In fact, it may well be escalating the pace of customer dissatisfaction. Attracted to the shop window by the promise created by PR and advertising, customers will naturally use that promise as the benchmark for judging the service they receive. What really matters is what happens inside the shop window. Where brand promise meets service reality. And in most markets customers will be unforgiving if the reality falls short.
The truth is that investing in external brand awareness is a false economy if the customer experiences something different. In fact, it may well be escalating the pace of customer dissatisfaction. Attracted to the shop window by the promise created by PR and advertising, customers will naturally use that promise as the benchmark for judging the service they receive. What really matters is what happens inside the shop window. Where brand promise meets service reality. And in most markets customers will be unforgiving if the real
Common man appreciates Art because it captures either his reality or his aspiration. The closer a piece of art is, to his reality or his aspiration, the greater is its longevity.
In the rush to gain volumes and thereby commission incomes, the distribution companies many a time sold the wrong wrong customer
Muhamed Muneer
CEO & Chief Consultant – Innovative
cricketing event comes with inherent risks of rain-washed matches, cancelled matches, matches not completing the scheduled 50 overs and so on. If India does not make it to the Super Sixes, ratings plummet
Customer Lifetime Value
The truth is that investing in external brand awareness is a false economy if the customer experiences something different. In fact, it may well be escalating the pace of customer dissatisfaction. Attracted to the shop window by the promise created by PR and advertising, customers will naturally use that promise as the benchmark for judging the service they receive. What really matters is what happens inside the shop window. Where brand promise meets service reality. And in most markets customers will be unforgiving if the reality falls short.
The truth is that investing in external brand awareness is a false economy if the customer experiences something different. In fact, it may well be escalating the pace of customer dissatisfaction. Attracted to the shop window by the promise created by PR and advertising, customers will naturally use that promise as the benchmark for judging the service they receive. What really matters is what happens inside the shop window. Where brand promise meets service reality. And in most markets customers will be unforgiving if the reality falls short.
Customer Value Framework - The Future of CRM
FThe truth is that investing in external brand awareness is a false economy if the customer experiences something different. In fact, it may well be escalating the pace of customer dissatisfaction. Attracted to the shop window by the promise created by PR and advertising, customers will naturally use that promise as the benchmark for judging the service they receive. What really matters is what happens inside the shop window. Where brand promise meets service reality. And in most markets customers will be unforgiving if the reality falls short.
The truth is that investing in external brand awareness is a false economy if the customer experiences something different. In fact, it may well be escalating the pace of customer dissatisfaction. Attracted to the shop window by the promise created by PR and advertising, customers will naturally use that promise as the benchmark for judging the service they receive. What really matters is what happens inside the shop window. Where brand promise meets service reality. And in most markets customers will be unforgiving if the real