AGENCY MANAGEMENT
EXECUTIVE SUMMARY
? Client- Torrp it up ? Torrp-it-up is an ideal fast food joint for a quick snack. ? It is just the right place for you if you are concerned with
eating healthy. ? It serves Indian, Thai, Mexican, Arabic, Italian and Continental cuisine. ? ‘Torrp it up’ is a new venture of Mittal Builders who are diversifying into the Quick service restaurant market in Mumbai . ? This group is primarily involved in development, sale & leasing of residential, commercial and industrial properties.
HISTORY
? Torrp it up is a world of exotic flavours that expands the
horizons of your taste buds and sets you on course to a journey of discovering exiting tastes and flavours. ? On this dynamic food journey at Torrp-it-up, you will encounter great food with flavours from all over the world.
VISION OF THE CLIENT
? We met our clients on 10th February, 2012.
? We had our first briefing with Mr. Peter D’silva, the
? ? ? ?
manager of ‘Torrp it up’, Bandra west. He wanted to establish a good rapport with the customers. He wants Torrp it up to be positioned as a healthy and fresh snack Mr Peter wanted us to create print ads and make an outdoor campaign. We put forth our ideas and Mr. Peter actually liked them because of its creativity and innovativeness.
MARKET ANALYSIS
SWOT analysis. Strengths ? Variety of delicacies. ? Value for money ? Healthy food ? Quick and efficient service. ? Good ambience Weakness ? High price compared to other fast food joints.
Opportunities ? To get recognized in the whole of Mumbai. ? Offer more cuisines ? Expansion Threat ? Competitors ? Lack of awareness
COMPETITION
? Our main competitors are Subway, McDonalds, KFC;
Fasso’s, Wraps and rolls.
MARKET SEGMENTATION
? Geographic ? Demographic ? Age ? Gender ? Income ? Occupation and Education
STRATEGY
? Client’s need for a campaign
? Campaign objective
? Campaign Execution
MEDIA PLAN
Phase 1 - Torrpedo Fiesta
Event /Activity Pamphlets Date 10th and 24th march Description We send out pamphlets in newspapers all over Mumbai. Billboards will appear for a week at Bandra station in Mumbai.
Billboards
17th march
Strip ad
2nd , 9th, 16th and 23rd april
Strip ad appears in Mumbai Mirror for all four Mondays of the month. Kiosks will be placed around ‘Torrp it up’ Outlets in Bandra and Lokhandwala.
Kiosks
22nd – 29th April
Phase 2- Torrp on wheels
Event Date Description
Wrap fest
Sun, 15 april
Participating in food fest and exhibiting our food delicacies.
Torrp on wheels
18th, 20th and 22nd April, 2nd, 4th ‘The Torrp van’, a moving outlet and 6th may. will go to different locations in Mumbai
BUDGET
Event/Activity
Cost (approx)
Pamphlets
Rs 25000/-
Billboards
Rs 46,000/-
Strip ad
Rs 8428/-
Kiosks
Rs 11,666/-
Torrp van
Rs 6000/-
THANK YOU
doc_942541498.pptx
EXECUTIVE SUMMARY
? Client- Torrp it up ? Torrp-it-up is an ideal fast food joint for a quick snack. ? It is just the right place for you if you are concerned with
eating healthy. ? It serves Indian, Thai, Mexican, Arabic, Italian and Continental cuisine. ? ‘Torrp it up’ is a new venture of Mittal Builders who are diversifying into the Quick service restaurant market in Mumbai . ? This group is primarily involved in development, sale & leasing of residential, commercial and industrial properties.
HISTORY
? Torrp it up is a world of exotic flavours that expands the
horizons of your taste buds and sets you on course to a journey of discovering exiting tastes and flavours. ? On this dynamic food journey at Torrp-it-up, you will encounter great food with flavours from all over the world.
VISION OF THE CLIENT
? We met our clients on 10th February, 2012.
? We had our first briefing with Mr. Peter D’silva, the
? ? ? ?
manager of ‘Torrp it up’, Bandra west. He wanted to establish a good rapport with the customers. He wants Torrp it up to be positioned as a healthy and fresh snack Mr Peter wanted us to create print ads and make an outdoor campaign. We put forth our ideas and Mr. Peter actually liked them because of its creativity and innovativeness.
MARKET ANALYSIS
SWOT analysis. Strengths ? Variety of delicacies. ? Value for money ? Healthy food ? Quick and efficient service. ? Good ambience Weakness ? High price compared to other fast food joints.
Opportunities ? To get recognized in the whole of Mumbai. ? Offer more cuisines ? Expansion Threat ? Competitors ? Lack of awareness
COMPETITION
? Our main competitors are Subway, McDonalds, KFC;
Fasso’s, Wraps and rolls.
MARKET SEGMENTATION
? Geographic ? Demographic ? Age ? Gender ? Income ? Occupation and Education
STRATEGY
? Client’s need for a campaign
? Campaign objective
? Campaign Execution
MEDIA PLAN
Phase 1 - Torrpedo Fiesta
Event /Activity Pamphlets Date 10th and 24th march Description We send out pamphlets in newspapers all over Mumbai. Billboards will appear for a week at Bandra station in Mumbai.
Billboards
17th march
Strip ad
2nd , 9th, 16th and 23rd april
Strip ad appears in Mumbai Mirror for all four Mondays of the month. Kiosks will be placed around ‘Torrp it up’ Outlets in Bandra and Lokhandwala.
Kiosks
22nd – 29th April
Phase 2- Torrp on wheels
Event Date Description
Wrap fest
Sun, 15 april
Participating in food fest and exhibiting our food delicacies.
Torrp on wheels
18th, 20th and 22nd April, 2nd, 4th ‘The Torrp van’, a moving outlet and 6th may. will go to different locations in Mumbai
BUDGET
Event/Activity
Cost (approx)
Pamphlets
Rs 25000/-
Billboards
Rs 46,000/-
Strip ad
Rs 8428/-
Kiosks
Rs 11,666/-
Torrp van
Rs 6000/-
THANK YOU
doc_942541498.pptx