Affiliate Marketing On Rise
Affiliate marketing can be a very rewarding endeavor for the ambitious online marketer; however, there are several things you should be aware of before you take the plunge.
Some of the Pitfall are as follows
Commissions
Promoting campaign on several platforms be warned. Use order number tracking in your conversion code so you can cross reference each of your platforms for duplicate orders.
Branded Search Campaigns
If you don’t restrict branded terms from your affiliates’ search campaigns, you can end up paying someone a commission for traffic generated for your brand via another advertising medium. Make sure to consider restricting branded search terms in your Affiliate Terms and Conditions. Check periodically for violators and make sure to enforce your policy.
Pay Per Lead (PPL)
Certain affiliates may fake leads or just naturally have a lower than normal lead to purchase conversion rate. If so, this affiliate is less profitable and may need to have their commissions adjusted. Additionally, if the affiliate offers an incentive to visitors for generating a lead; you could have even bigger problems on your hands. Keep an eye on your profitability per affiliate and adjust your PPL rates accordingly.
Lazy Affiliate Managers
Affiliate managers should frequently visit your affiliates’ websites and make sure they’re running the right banners in the right location with the most visibility. Run activity reports through your CRM to make sure your affiliate managers are staying on top of things.
Affiliate marketing can be a very rewarding endeavor for the ambitious online marketer; however, there are several things you should be aware of before you take the plunge.
Some of the Pitfall are as follows
Commissions
Promoting campaign on several platforms be warned. Use order number tracking in your conversion code so you can cross reference each of your platforms for duplicate orders.
Branded Search Campaigns
If you don’t restrict branded terms from your affiliates’ search campaigns, you can end up paying someone a commission for traffic generated for your brand via another advertising medium. Make sure to consider restricting branded search terms in your Affiliate Terms and Conditions. Check periodically for violators and make sure to enforce your policy.
Pay Per Lead (PPL)
Certain affiliates may fake leads or just naturally have a lower than normal lead to purchase conversion rate. If so, this affiliate is less profitable and may need to have their commissions adjusted. Additionally, if the affiliate offers an incentive to visitors for generating a lead; you could have even bigger problems on your hands. Keep an eye on your profitability per affiliate and adjust your PPL rates accordingly.
Lazy Affiliate Managers
Affiliate managers should frequently visit your affiliates’ websites and make sure they’re running the right banners in the right location with the most visibility. Run activity reports through your CRM to make sure your affiliate managers are staying on top of things.