ADVERTISEMENT STRATEGY FOR VIM BAR

abhishreshthaa

Abhijeet S
Advertisement:

HLL to advertise the vim used both medium of communicating that formal as well as informal.

Formal advertising was done through:


1) Newspapers and magazines

2) Television

3) Radio

4) Cinema


5) Outdoor advertisement through:

 Signboards

 Wall painting

 Local bus boards

 Product display boards between villages


6) Point of purchase used were

a) Streamers

b) Tinplates

c) Hangings
 
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