Advertisement appeals

V

vardhanvishnug

Guest
what are the different kinds of appeals used in advertisement?
let me start with some,,,,

emotional appeals
sexual appeal
social appeal
fear appeal
humour appeal
musical appeal
 
Re: Advt appeals

Personal Appeal driving out personal emotions such as music, fear etc.
Scarcity appeal limited purchase offer for limited time period.
Masculine Faminine Appeal gender specific.
Brand Appeal
Adventure appeal.
 
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them. The message conveyed through advertising appeals influences the purchasing decisions of consumers. They can be...

Personal Appeal
Social Appeal
Fear Appeal
Humor Appeal
Sex Appeal
Music Appeal
Scarcity Appeal
Rational Appeal
Masculine Feminine Appeal
Brand Appeal
Snob Appeal
Adventure Appeal
Less than Perfect Appeal
Romance Appeal
Youth Appeal
Plain Appeal
Bandwagon Appeal
 
it depends upon the product
for eg..a product like deodrant use the sexual appeal..whereas a product like mountain dew use the adventure appeal..raymond suits use the emotional appeal.
 
Fear Appeal
Fear is also an important factor that can have incredible influence on individuals. Fear is often used to good effect in advertising and marketing campaigns of beauty and health products including insurance. Advertising experts indicate that using moderate levels of fear in advertising can prove to be effective.
 
Humor Appeal
Humor is an element that is used in around 30% of the advertisements. Humor can be an excellent tool to catch the viewer’s attention and help in achieving instant recall which can work well for the sale of the product. Humor can be used effectively when it is related to some benefit that the customer can derive without which the joke might overpower the message.
 
Sex Appeal
Sex and nudity have always sold well. Sexuality, sexual suggestiveness, over sexuality or sensuality raises curiosity of the audience and can result in strong feelings about the advertisement. It can also result in the product appearing interesting. However use of sex in types of advertising appeals can have a boomerang effect if it is not used carefully. It can interfere with the actual message of the advertisement and purpose of the product and can also cause low brand recall. If this is used then it should be an integral part of the product and should not seem vulgar. The shift should be towards sensuality.
 
Music Appeal
Music can be used as types of advertising appeals as it has a certain intrinsic value and can help in increasing the persuasiveness of the advertisement. It can also help capture attention and increase customer recall.
 
Rational Appeal
Rational appeals as the name suggests aims to focus on the individual’s functional, utilitarian or practical needs for particular products and services. Such appeals emphasize the characteristics and features of the product and the service and how it would be beneficial to own or use the particular brand. Print media is particularly well suited for rational appeals and is often used with good success. It is also suited for business to business advertisers and for products that are complex and that need high degree of attention and involvement.
 
Masculine Feminine Appeal
Used in cosmetic or beauty products and also clothing. This type of appeal aims at creating the impression of the perfect person. The message is that the product will infuse the perfection or the stated qualities in you.
 
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