what are the different kinds of appeals used in advertisement?
let me start with some,,,,
emotional appeals
sexual appeal
social appeal
fear appeal
humour appeal
musical appeal
ADVERTISING APPEALS can be one of the methods that can influence in some extent the buying behavior of consumers, by using multiple appeals, rationally or emotionally it can impact the prospects of consumer’s purchase decision.
Rational Appeal;
Its directly related to the thinking process of...
advertising
advice headlines
appeals
believe in the best
caution headlines
claim headlines
complete man
connecting people (nokia
coolest one
humorous headlines
identification headlines
question headlines
selective headlines
situation headlines
successful slogans
taste the thunder
thanda matlab coca-cola
yeh dil mange more
Ganguly appeals to Tata to produce Nano at Singur
KOLKATA: Former Indian cricket skipper Sourav Ganguly, a local hero, on Thursday urged Tata group chief Ratan Tata not to shift the Nano factory out of West Bengal and instead ensure that the small car was produced at Singur.
"Sourav has...
Interactive scrapbooking appeals to women - and men
... industry, he says. "We do it out of our home." He is a recent MBA graduate; Saria is still in school. "We were looking for something to do, and ...
More...
Neelam Katara appeals for death sentence for son's killers
... sought the court to set aside the May 30 order on sentence. Nitish, an MBA, was killed on the intervening night of February 16 and 17, 2002 because of ...
More...
Dear MP Friends
This ppt invovlve different types of appeals used by an advertiser in an advertisement. Non Advertising people should also see it as it makes u aware...
good luck
bbye
plz give ur feedback