Description
Advantage is what creates value for you, your customers and your organisation. Focusing on advantage and sources of advantage through the life cycle of a business, whether it be commercial or not for profit, ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called “The Business Advantage Model (BAM™)” that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about doing the right things the right way at the right time across every aspect of starting, scaling and readjusting a business.
The book is a practical guide for entrepreneurs who wish to implement more agile and experimental approaches to business which are learning centric. It is aligned with latest theory and research that address the issues related to traditional sequential approaches that are focused on static business plans. It offers an approach based on learning, facts and data which inform the evolutionary stages of a business and provides more accuracy and reality to starting and scaling a business. It enables a living business plan and a dynamic start up. By adopting this agile information centric approach with a focus on Advantage we reduce risk and improve success rates in new and scaling businesses.
Leaders and team perform best when they have a framework/model and a focus and the BAM™ provides both.
Academic Reviewers have commended and recommended this new approach, as have IBM Innovation and Silicon Valley entrepreneurs.
Its goal is to help create more high performance organisations.
BEYOND THE BUSINESS PLAN
TOWARDS AN AGILE ROADMAP FOR
ENTREPRENEURS
For a limited period get a free
PDF version of the book athttp://intelligentorg.com/?p=12
08
FREE BOOK
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Objectives
Increase successful outcomes for Entrepreneurs
Reduce failure rates & Fail early
Provide an Agile – Organic approach
Provide a compelling focus
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Questions that must be answered
The Answers
Move us forward
www.advantage-book.com
Traditionally
The Business Plan
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Harvard Business Review 2011
A recent study by Harvard Business school indicates that
New Venture failure rates are between 30% and 90%
depending on how you define the criteria for failure:
• 30% to 40% where investors liquidate and lose most or all
of their investment.
• 70% to 80% where the business stakeholders fail to see
expected ROI
• 90%-95% where the business declares a projection and
fails to meet that projection
www.advantage-book.com
University of Tennessee Study
We need to improve what the entrepreneur does?, How? & When?
“The right things, The right way, at the right time”
People & Human Systems
Challenges for Entrepreneurs
Uncertainty
Change
Alone
New
Volume/Capacity
Variety/Competence
Lots of advice & info
Enable Comfort & Confidence
Framework/Methodology
Systematic & Models
Rules & Guides & Process
Quantitative & Qualitative
techniques
Phases & Templates
Time
When?
Focus
Priorities
Direction
Alignment
Productivity
www.advantage-book.com
Agile Framework & Method
The current
Stage/Phase
Being
worked
The priorities &
Selection for Next
stage
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Focus on “Advantage”
“A condition or circumstance that puts one
in a favourable or superior position”
“What if we could have every stakeholder with
this focus on their role and outputs ?”
Sources of Advantage create,
Market Competitive Advantage which result in,
The Customer experiencing value leading to,
Stakeholder Value Creation
www.advantage-book.com
Advantage-Value-Differentiation
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Be Clear on you advantages
Internal Advantage
What are our sources of advantage core
competence, capability, process, offerings
in the home market and how do they
apply or are adapted for a foreign market.
Market Advantage
What is our core advantage over the
competition in the markets, is it different
from the home market and how do we
adapt and leverage
Customer Advantage
Is there a compelling value proposition for
a customer or group of customers in the
new market
Strategic Advantage
When we consider our internal and
external advantage does it give some
level of strategic advantage that might
allow for achieving a leadership position
C
o
m
p
e
t
i
t
i
v
e
www.advantage-book.com
Manage and Align Sources
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Ideas, Innovations, Inventions & Enterprises
An Idea ? An Innovation ? An Invention ? A business
An Idea (Thought)
Something, such as a thought or conception, that potentially or
actually exists in the mind as a product of mental activity
An Invention (Creation)
An invention is a unique or novel device, method, composition or
process
An Innovation (Use)
more effective products, processes, services, technologies, or
ideas that are readily available to markets, governments, and
society
Enterprise (Undertaking)
A project, company, business, organization, or other purposeful
endeavour.
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Entrepreneurs, Intrapreneurs & Leaders
Entrepreneurs
Create purposeful enterprises, most often commercial businesses,
but not exclusively.
Operates a business venture and assume much of the associated
risk
Are driven by an unshakable sense of purpose, may not always be
rational & Strategic but make up for it with their passion &
inspiration, or
Are rational, fact-driven force who takes the reins of a new business
and implements process, setting goals and systems of
accountability (Important when scaling)
Intrapreneurs
Are Entrepreneurs within a venture or organisation
They seek to enhance value and take risks within the venture
A key skill for Leaders of multi-national subsidiaries or business units
Leaders
Inspire, Influence & Create support
Followers cede power to the leader
Managers
Plan, Organise, Staff, Lead and Control
management is assigned power to the manager
www.advantage-book.com
An Agile approach with Focus
Advantage
Business Performance
www.advantage-book.com
Market
Definition
Market Entry -
Beach-Head
www.advantage-book.com
How does it work?
Compelling need
for a solution
confirmed
Innovative Solution &
Advantage Defined
Potential
customers
confirm purchase
criteria
Market confirmed
attractive
Promoter
credentials &
capability
Promoters aligned
& Organised
Expectation
resources
available
www.advantage-book.com
Advantage Life Cycle
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Conclusions
• Agile Framework driven by Information, Data & Learning
• “The right things, the right way at the right time”
• Cultural and Operational focus on Advantage
• Connects actions to customer and business outcomes
• A Roadmap for starting and scaling an enterprise
• Connects the stages with important functional and business
outcomes
• Small % improvements in success rates can have large
economic impact.
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
UK based on Dept. BIS Report 10/12
• 2011 -2012 new starts 225k
• 10% improvement in success after 4 years 22,500
enterprises (SME)
• Ave employment 10, ave. T/O £1.24m
• Impact on T/O for economy £2.8bn
• Impact on employment for economy 225k jobs
• Numbers averaged
• Note SME 99.9% of all UK private businesses, 59% of employment, 49% T/O
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
How can I get a copy of the book?
Preview @http://intelligentorg.com/preview-advantage/
PDF eBookhttp://advantage-book.com
Paperback versionhttp://amzn.to/15F5JfT (Amazon))
Kindle eBookhttp://www.amazon.com/dp/B00D3I72OI
ePUB , other eReaders (Nook etc.)http://www.smashwords.com/books/view/321187
Learn more about The Business Advantage Model™http://intelligentorg.com/the-business-advantage-model-2/
For a limited period get a free
PDF version of the book athttp://intelligentorg.com/?p=12
08
FREE BOOK
Contact Author Link
doc_567001877.pptx
Advantage is what creates value for you, your customers and your organisation. Focusing on advantage and sources of advantage through the life cycle of a business, whether it be commercial or not for profit, ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called “The Business Advantage Model (BAM™)” that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about doing the right things the right way at the right time across every aspect of starting, scaling and readjusting a business.
The book is a practical guide for entrepreneurs who wish to implement more agile and experimental approaches to business which are learning centric. It is aligned with latest theory and research that address the issues related to traditional sequential approaches that are focused on static business plans. It offers an approach based on learning, facts and data which inform the evolutionary stages of a business and provides more accuracy and reality to starting and scaling a business. It enables a living business plan and a dynamic start up. By adopting this agile information centric approach with a focus on Advantage we reduce risk and improve success rates in new and scaling businesses.
Leaders and team perform best when they have a framework/model and a focus and the BAM™ provides both.
Academic Reviewers have commended and recommended this new approach, as have IBM Innovation and Silicon Valley entrepreneurs.
Its goal is to help create more high performance organisations.
BEYOND THE BUSINESS PLAN
TOWARDS AN AGILE ROADMAP FOR
ENTREPRENEURS
For a limited period get a free
PDF version of the book athttp://intelligentorg.com/?p=12
08
FREE BOOK
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Objectives
Increase successful outcomes for Entrepreneurs
Reduce failure rates & Fail early
Provide an Agile – Organic approach
Provide a compelling focus
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Questions that must be answered
The Answers
Move us forward
www.advantage-book.com
Traditionally
The Business Plan
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Harvard Business Review 2011
A recent study by Harvard Business school indicates that
New Venture failure rates are between 30% and 90%
depending on how you define the criteria for failure:
• 30% to 40% where investors liquidate and lose most or all
of their investment.
• 70% to 80% where the business stakeholders fail to see
expected ROI
• 90%-95% where the business declares a projection and
fails to meet that projection
www.advantage-book.com
University of Tennessee Study
We need to improve what the entrepreneur does?, How? & When?
“The right things, The right way, at the right time”
People & Human Systems
Challenges for Entrepreneurs
Uncertainty
Change
Alone
New
Volume/Capacity
Variety/Competence
Lots of advice & info
Enable Comfort & Confidence
Framework/Methodology
Systematic & Models
Rules & Guides & Process
Quantitative & Qualitative
techniques
Phases & Templates
Time
When?
Focus
Priorities
Direction
Alignment
Productivity
www.advantage-book.com
Agile Framework & Method
The current
Stage/Phase
Being
worked
The priorities &
Selection for Next
stage
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Focus on “Advantage”
“A condition or circumstance that puts one
in a favourable or superior position”
“What if we could have every stakeholder with
this focus on their role and outputs ?”
Sources of Advantage create,
Market Competitive Advantage which result in,
The Customer experiencing value leading to,
Stakeholder Value Creation
www.advantage-book.com
Advantage-Value-Differentiation
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Be Clear on you advantages
Internal Advantage
What are our sources of advantage core
competence, capability, process, offerings
in the home market and how do they
apply or are adapted for a foreign market.
Market Advantage
What is our core advantage over the
competition in the markets, is it different
from the home market and how do we
adapt and leverage
Customer Advantage
Is there a compelling value proposition for
a customer or group of customers in the
new market
Strategic Advantage
When we consider our internal and
external advantage does it give some
level of strategic advantage that might
allow for achieving a leadership position
C
o
m
p
e
t
i
t
i
v
e
www.advantage-book.com
Manage and Align Sources
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Ideas, Innovations, Inventions & Enterprises
An Idea ? An Innovation ? An Invention ? A business
An Idea (Thought)
Something, such as a thought or conception, that potentially or
actually exists in the mind as a product of mental activity
An Invention (Creation)
An invention is a unique or novel device, method, composition or
process
An Innovation (Use)
more effective products, processes, services, technologies, or
ideas that are readily available to markets, governments, and
society
Enterprise (Undertaking)
A project, company, business, organization, or other purposeful
endeavour.
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Entrepreneurs, Intrapreneurs & Leaders
Entrepreneurs
Create purposeful enterprises, most often commercial businesses,
but not exclusively.
Operates a business venture and assume much of the associated
risk
Are driven by an unshakable sense of purpose, may not always be
rational & Strategic but make up for it with their passion &
inspiration, or
Are rational, fact-driven force who takes the reins of a new business
and implements process, setting goals and systems of
accountability (Important when scaling)
Intrapreneurs
Are Entrepreneurs within a venture or organisation
They seek to enhance value and take risks within the venture
A key skill for Leaders of multi-national subsidiaries or business units
Leaders
Inspire, Influence & Create support
Followers cede power to the leader
Managers
Plan, Organise, Staff, Lead and Control
management is assigned power to the manager
www.advantage-book.com
An Agile approach with Focus
Advantage
Business Performance
www.advantage-book.com
Market
Definition
Market Entry -
Beach-Head
www.advantage-book.com
How does it work?
Compelling need
for a solution
confirmed
Innovative Solution &
Advantage Defined
Potential
customers
confirm purchase
criteria
Market confirmed
attractive
Promoter
credentials &
capability
Promoters aligned
& Organised
Expectation
resources
available
www.advantage-book.com
Advantage Life Cycle
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Conclusions
• Agile Framework driven by Information, Data & Learning
• “The right things, the right way at the right time”
• Cultural and Operational focus on Advantage
• Connects actions to customer and business outcomes
• A Roadmap for starting and scaling an enterprise
• Connects the stages with important functional and business
outcomes
• Small % improvements in success rates can have large
economic impact.
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
UK based on Dept. BIS Report 10/12
• 2011 -2012 new starts 225k
• 10% improvement in success after 4 years 22,500
enterprises (SME)
• Ave employment 10, ave. T/O £1.24m
• Impact on T/O for economy £2.8bn
• Impact on employment for economy 225k jobs
• Numbers averaged
• Note SME 99.9% of all UK private businesses, 59% of employment, 49% T/O
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
How can I get a copy of the book?
Preview @http://intelligentorg.com/preview-advantage/
PDF eBookhttp://advantage-book.com
Paperback versionhttp://amzn.to/15F5JfT (Amazon))
Kindle eBookhttp://www.amazon.com/dp/B00D3I72OI
ePUB , other eReaders (Nook etc.)http://www.smashwords.com/books/view/321187
Learn more about The Business Advantage Model™http://intelligentorg.com/the-business-advantage-model-2/
For a limited period get a free
PDF version of the book athttp://intelligentorg.com/?p=12
08
FREE BOOK
Contact Author Link
doc_567001877.pptx