Ads focussing on emotional connection

vikram chawla

vikram chawla

Vikram Chawla
There are so many ads focussing on emotional connection. Be it the insurance companies,, banks,, healing balm etc....every one tries to make some emotional connect with their product....



Is this because Indians are emotionally weak????

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The questions is not about Indians being emotionally weak or strong. A human being is both emotional and rational. Emotions and rationality are never opposite, they support each other. A successful ad is one which connects with a consumer emotionally and persuades with a strong relevant, differentiated RTB.

Indian ad professionals like ad professionals in other parts of the world are passing through a phase where in they forget what makes a strong brand. Lokk at what is happening to Surf, which is focussing only on emotional aspect and constantly losing market share.
 
It depends on the product category imho, if the product is low on innovation and differentiation then it needs emotional connect more than showcasing any other functional benefit.

For example, "this is liquid engineering" ad is devoid of emotional connect because it has a substantial product offering that has a stronger proposition than its competitors.

Mobile operators cannot really show much of functional benefit in terms of pricing or service offerings, hence the emotional connect.

Whats creativity but inspiring an emotional connect !? Advertising experts are paid for just that, regardless of it being in india or abroad
 
i agree with what kartik said, It depends on the product category imho, if the product is low on innovation and differentiation then it needs emotional connect more than showcasing any other functional benefit.
 
vikram chawla said:
There are so many ads focussing on emotional connection. Be it the insurance companies,, banks,, healing balm etc....every one tries to make some emotional connect with their product....



Is this because Indians are emotionally weak????

SHARE YOUR VIEWS...
Click to expand...


Emotional connections are mostly made by advertisers for successful campaigns...this is more particular in the financial industry where a consumer is looking for long run relation and wants to rely on a trusted partner...

Allianz, Fedilty ads in foreign countries has emotional concept in it....not the case of Indian ads alone here.
 
Emotions are always a key factor which we marketing professionals try to cash on. Actually the thing behind creation of advertisements which target emotions of customer is that in India emotions are bit more in comparison to other countries and there is more sharing and feelings than any other country. Indian consumers are the consumer to whom companies can attract by associating the advertisement with their daily life and family or society and these type of advertisements are generally proved to be great hits. For example - TATA tea's Advertisements related to Promotion of elections( JAAGO RE), Advertisement targeting corruption etc.
"I THINK WE ARE NOT EMOTIONALLY WEAK AND THE THING IS THAT WE ARE MORE EMOTIONAL AND RESPECT EMOTIONS AND FEELINGS OF OTHERS"
 
yes my dear friends its right marketing serves what it is having to sell by any how..
they try to hit on the bulls eye which is customer In ads we see child artists and women more than male actors why ?????
due to it is right medium to convey emotions...
 
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