Aditya Birla Diversification into Telecom(Idea)

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Diversification of ADITYA BIRLA GROUP Into Telecom industry (Idea Cellular)

ADITYA BIRLA GROUP Global Vision, Indian Values

? A $24 billion conglomerate
? In the League of Fortune 500

? Anchored by an extraordinary force of 100,000 employees belonging to over 25 different nationalities
? Over 50 per cent of its revenues flow from its operations across the world

ADITYA BIRLA GROUP

? Has 85 state-of-the-art manufacturing units and sectoral services spanning over 20 countries ? Best employer in India and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007 ? Includes companies like Grasim, Hindalco, Nuvo, etc

ADITYA BIRLA GROUP

? Hindalco is the largest aluminium rolling company and one of the three biggest producers of primary aluminium in Asia ? Number One producer of viscose staple fibre ? Third largest producer of insulators in the world and the fourth largest producer of carbon black

? Eleventh largest cement producer and the second largest in India

ADITYA BIRLA GROUP
? In India, the Group holds a frontrunner position as:
? ? ? ? ? India’s leading copper producer A premier branded garments player Second largest player in viscose filament yarn Second largest in the chlorine alkali sector A leading player in life insurance and asset management

WHY TELECOM SECTOR?
Year ending March 31 1981 1983 1985 1987 1989 1991 1993 1995 Direct Exchange Lines (DELs) (in millions) 2.15 2.47 2.90 3.49 4.17 5.07 6.80 9.80 Waiting List (in millions) 0.45 0.66 0.84 1.12 1.42 1.96 2.85 2.15 Demand (in millions) 2.6 3.13 3.74 4.61 5.59 7.03 9.65 11.95

WHY TELECOM SECTOR?

No.of Telephones in India
140 120

Telephones (in lakhs)

120 100 80 60 40 20 0 1980 1985 Year 1995 20 30

WHY TELECOM SECTOR?
Teledensity in 1995
70 60 62.57

Teledensity

50 40 30 20 10 0 World U.S Mexico Africa Asia Argentina Chile Malaysia India Country/Continent 16.1 10.5 9.8 2.6 6.2 13.2 9.6 0.8

INDIAN TELECOM SECTOR-1995
? 8 million fixed telephone lines with 2.5 million lines in waiting ? Out of 6,00,000 villages, only 1,40,000 had phone connections ? Only 1,00,000 STD PCOs in the country

WHY TELECOM SECTOR?
? Liberalization in India post 1991 ? National Telecom policy formulated in 1994 which accorded highest priority to developing telecom services in India ? Private Companies in telecom were chosen on the basis of their previous 10 years’ track record

WHY TELECOM SECTOR?
? Decision to allow Private Sector companies to set up base in India to manufacture mobile equipments to enble India become a major manufacturing base and exporter of mobile equipment
? Mobile cellular service started in four metros in 1995

WHY TELECOM SECTOR?

India's Gross National Income Per Capita
Gross National Income Per Capita($)
2000 1820 1500 1000 500 0 1975 1980 1985 Year 1990 1995 640 430 960 1370

IDEA CELLULAR LTD
? India’s leading GSM mobile service operator
? Has licences to operate in 11 circles ? Pioneered music messaging concept

MILESTONES
? 1995- Incorporated as Birla Communications Ltd ? 1996- Changed name to Birla AT&T communication Ltd ? 2000- Merged with Tata Cellular Ltd ? 2001- Acquired RPG cellular Ltd ? 2002- Changed name to Idea Cellular Ltd ? 2004- Acquired Escotel Mobile Communication ? 2006- Reached 10 million subscribers. Became part of Aditya Birla Group after buying out Tata’s stake

FINANCIAL DATA

2002

2003

2004

2005

2006

SALES (Rs. cr) PBIDT (Rs. Cr)

671.22

851.48

1165.52 1632.04

2007.07

166.62

301.22

252.06

523.83

729

Rate of growth - 108.94 Sales(%)

26.86

36.88

40.03

22.98

FINANCIAL DATA

REFERENCES
? ? ? ? www.mckinsey.com www.pib.nic.in www.indiateleconnews.com www.indiaonestop.com

THANK YOU



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