Advertising &Sales Promotion
Exam Schedule: Midterm Exam weight 30 marks Assignment weight 15 Marks should submitted Attendance & participation weight 10 Marks Final Exam weight 45 marks
Assignment Structure: 1. 2. 3. 4. Introduction Literature Review Conclusion References
Assignment Topics 1. 2. 3. 4. 5. 6. IMC programmed Advertising Personal Selling Sales Promotion Public Relation Direct marketing
doc_820785350.doc
Exam Schedule: Midterm Exam weight 30 marks Assignment weight 15 Marks should submitted Attendance & participation weight 10 Marks Final Exam weight 45 marks
Assignment Structure: 1. 2. 3. 4. Introduction Literature Review Conclusion References
Assignment Topics 1. 2. 3. 4. 5. 6. IMC programmed Advertising Personal Selling Sales Promotion Public Relation Direct marketing
doc_820785350.doc