Ad Exchange adBrite To Shut Down On Feb. 1

[ndim-2013]

Ad exchange adBrite told partners today that it will be shutting down on Feb. 1.

A couple of TechCrunch readers sent us copies of the emails that went out to adBrite publishers and advertisers. Here’s the advertiser version:

Dear adBrite Advertiser,

 

[kartik]

We also received one.

Here's the letter

Dear adBrite Publisher,

Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders, we have decided to cease operations on Feb 1, 2013.

This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down.
Thank you for being part of the adBrite community.

The adBrite Team