A viewer who skips the advertising is the moral equivalent of a shoplifter.
Kaya Skin Clinic has unveiled a new property called “Skin Love”, which revolves around loving yourself and your skin. The print and radio campaigns have been rolled out in key metros. The radio campaign is linked with Kaya's profiles on Facebook and Twitter, where fans and followers can share “love-notes" to their skin with the best ones to be featured on radio. In such a scenario, it is essential to not only develop unique creative concepts, but also identify new channels for communication. This year, in addition to the traditional communication channels, we have also developed interactive properties in the digital space to reach out to our consumers more effectively.
Advertising is more than just the means of boosting product information in the market. Actually advertising is a part of our social, cultural, and business environment.
The specific reasons that a company chooses to advertise at a particular level is often difficult to determine. However, there are a number of situations that usually dictate a higher proportion of advertising to sales than might otherwise be used.
First, it introduces a new product of service; to enter the marketplace against established competition, extra weight is needed.
Second, to encounter competition; some industries are engaged in price wars and have far more competition than others, especially when nobody is a real leader in the field.
Third, to maintain a leadership position; companies decide to spend in advertising investing in promoting their brand names.
Fourth, to emphasize price; among all competitive pressures, price is probably the most usually used feature that gets heavily promoted.
Finally, to keep up with a fast growing industry; in fierce competitive fields it is vital to spend more on advertising to prevent others from surpassing your offer.
Advertising primary strength is that it reaches a large mass audience to intensify broad-based demand for a product. As specialists support, advertising can build brand awareness, create long-term brand images and positions, and increase brand knowledge effectively. It can furthermore, alter the image of an existing product and act as a reminder mechanism. Finally, advertising acts also as a memo ability mechanism through message repetition.
Advertising is considered of vital importance during product launch as it can provide the necessary information to the targeted audiences and increase their awareness levels. It moreover can act as an Awareness-Identification-Desire-Action tool since it can provide all the incentives needed for a trial. Coupons, free samples, discounts, and many other promotional mechanisms can become the reason behind a new product's success. Advertising has got its limits, however. Consumers believe & try to avoid the same by changing the TV-channel, radio station or page. The abundant of products and services available in today's world can threaten advertising, as the more advertisements exist, the more frustrated the consumer becomes. Another major drawback of advertising is that of lost impressions. Due to its high penetration, the mass market is not always the right target to which the messages are directed
When it comes to home business, advertising is all the more important; the most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.
All sales begin with some form of advertising. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.
Generally, the "ad writer" wants the prospect to do one of the following:
Judge the product by visiting the store or immediately write a check or use a credit card and send for the merchandise being advertised.
Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.
The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what's written about the product - is not doing its job completely.
The "ad writer" must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money.
In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:
Attract the "attention" of your prospect.
Interest" your prospect in the product
Cause your prospect to "desire" the product
Demand "action" from the prospect
If the ad is not read, it won't stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!
Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business.
Kaya Skin Clinic has unveiled a new property called “Skin Love”, which revolves around loving yourself and your skin. The print and radio campaigns have been rolled out in key metros. The radio campaign is linked with Kaya's profiles on Facebook and Twitter, where fans and followers can share “love-notes" to their skin with the best ones to be featured on radio. In such a scenario, it is essential to not only develop unique creative concepts, but also identify new channels for communication. This year, in addition to the traditional communication channels, we have also developed interactive properties in the digital space to reach out to our consumers more effectively.
Advertising is more than just the means of boosting product information in the market. Actually advertising is a part of our social, cultural, and business environment.
The specific reasons that a company chooses to advertise at a particular level is often difficult to determine. However, there are a number of situations that usually dictate a higher proportion of advertising to sales than might otherwise be used.
First, it introduces a new product of service; to enter the marketplace against established competition, extra weight is needed.
Second, to encounter competition; some industries are engaged in price wars and have far more competition than others, especially when nobody is a real leader in the field.
Third, to maintain a leadership position; companies decide to spend in advertising investing in promoting their brand names.
Fourth, to emphasize price; among all competitive pressures, price is probably the most usually used feature that gets heavily promoted.
Finally, to keep up with a fast growing industry; in fierce competitive fields it is vital to spend more on advertising to prevent others from surpassing your offer.
Advertising primary strength is that it reaches a large mass audience to intensify broad-based demand for a product. As specialists support, advertising can build brand awareness, create long-term brand images and positions, and increase brand knowledge effectively. It can furthermore, alter the image of an existing product and act as a reminder mechanism. Finally, advertising acts also as a memo ability mechanism through message repetition.
Advertising is considered of vital importance during product launch as it can provide the necessary information to the targeted audiences and increase their awareness levels. It moreover can act as an Awareness-Identification-Desire-Action tool since it can provide all the incentives needed for a trial. Coupons, free samples, discounts, and many other promotional mechanisms can become the reason behind a new product's success. Advertising has got its limits, however. Consumers believe & try to avoid the same by changing the TV-channel, radio station or page. The abundant of products and services available in today's world can threaten advertising, as the more advertisements exist, the more frustrated the consumer becomes. Another major drawback of advertising is that of lost impressions. Due to its high penetration, the mass market is not always the right target to which the messages are directed
When it comes to home business, advertising is all the more important; the most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.
All sales begin with some form of advertising. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.
Generally, the "ad writer" wants the prospect to do one of the following:
Judge the product by visiting the store or immediately write a check or use a credit card and send for the merchandise being advertised.
Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.
The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what's written about the product - is not doing its job completely.
The "ad writer" must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money.
In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:
Attract the "attention" of your prospect.
Interest" your prospect in the product
Cause your prospect to "desire" the product
Demand "action" from the prospect
If the ad is not read, it won't stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!
Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business.