A Proj On Cult Brands...

HEART BREAK KID

HEART BREAK KID

Heart Kid
hey pals...
am a BMS student, n i need some info on Cult brands... can u temme wht is it dat i can add in my proj...

as we know cult brands are the ones that we not only buy but believe in...
they'r different from the generic brands, long lasting brands and the ones that fizzle out...they remain for a long time in our minds...

some of these would be...
harley davidson, coco cola, colgate, fevicol, zippo, bullet(rajdoot bike), ambassador, parle-g, amul, yoga, many more....

brand personalities: Big-b, srk, oprah, kofi anan, osho, all baba's, (-ve ones are osama, hitler) marlin monroe, calvin and hobes, tom and jerry, popey, etc....

kartik; if ur readin this man....help me with this one...
jus hlep me with the contents....

1. intro (brand/cult brand)
2.y are these different from normal brands
3.xamples.....
4. in india
5. which can become

help me with wht M.R do i do in this one..????

thanks and regards....
 
Brands that create cult-like devotion from customers by fostering community and forging unique relationships where companies allow customers to feel as if they own the brand are rewarded with greater sales and even greater salience

“This seismic shift in clout from companies to their customers is creating opportunities, especially for younger brands that grew up with the Internet and have become adept at building user communities. Meanwhile, some traditional brands, such as Coca-Cola and Microsoft, are struggling to retain their mammoth leads in a market where consumers increasingly resist what they see as bland ubiquity and a surfeit of power.”

“There have always been cult brands, mostly smaller labels unknown to the masses. But these days, building cults or at least strong communities, is a widespread strategy. No wonder companies that are able to instill a sense of ownership in near-fanatical customers showed the biggest gains in our fourth annual ranking of the 100 most valuable global brands.”

“The brands that have managed to build cultlike followings have done so by being, well, cultlike, at least in some aspects. They are self-consciously different from rivals. They're bound by a set of clearly defined and rigorously enforced values. And they fulfill a range of needs for their members -- er, customers. The fastest-growing ones often project an aura, an attractive group identity.”
 
hey guys thanks a lot...
but i need a broad overview as in wht do i include in this project? i.e. contents page... so i can find all that stuff...

i've included the
1 intro (brand/cult brand)
2 y are these different from normal brands/theories of maslow...
3 xamples.....
wht else???

plus i need a ?aire to be made regarding this topic.... :(
again S.O.S....
 
Hey...

Cult brands are different from the generic brands. These brands may have a niche or mass market but they are brands who have loyal set of consumers and would go to any extend to be associated with the cult brands.

Loyatly for these brands are so intense that they might even wait for the product of these cult brands. These consumers will not switch over to competitive brands. Like users of Harley Davidson - They will wait for HD bike even for more than 2 years but will not switch over. These consumers of cult brands might even go on strike to sustain their brands in the market. This the extent of their loyalty which makes certain brands as cult brands.

There are around 9 cult brands in US, they are -

1. Harley Davidson
2. The Oprah Winfrey show
3. Volkswagen Bettle
4. Van shoes
5. Jimmy Buffet
6. Star Trek
7. Apple
8. WWF
9. Linux

The above are the world renowed cult brands.

Visit CultBranding.com which will guide you about the cult brand.

I have brand positioning presentation on cult brands which I will upload in a day's time.

Sweta
 
well u could also include how general brands become cult brands
how dey loose there identity also sometimes

best eg is VADILAL
 
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