Description
Indian movie industry mean Bollwood is one of old moviemaking industry.
The Indian film industry is estimated to be at around USD 1.5billion with an average growth rate of 15%.
Indian Bollywood industry cad be divided in 4 major age onthe base of its development .
Indian globalization has helped the helped the industry inmultinational market.
worldwide success of DDLJ showed the new market of Indian film
A case of Krrish: Globalization of production and markets of motion Pictures
Introduction
•Indian movie industry mean Bollwood is one of old movie making industry. •The Indian film industry is estimated to be at around USD 1.5 billion with an average growth rate of 15%. •Indian Bollywood industry cad be divided in 4 major age on the base of its development . •Indian globalization has helped the helped the industry in multinational market. • worldwide success of DDLJ showed the new market of Indian film
Analysis
•The case study all about the global business of Indian movie industry. •NRI across world are customer of global released of Indian movie. •Due to competitiveness advantage the 60 % of movie made in Singapore only. •Rakesh Roshan took advantage of global factor to make success this movie. •The strategy of Krrish of so simple teat world as a one market. •Krrish Movie is best example of globalization in Indian movie so far
Conti…
• Process of making is a systemic process which followed by several steps after getting idea and story and cast of film. • Preproduction • Production • Postproduction • Krrish is only Indian movie which shown Indian Superhero in Mix style. • This is first movie in which used latest technology which being only used in Hollywood movie. •
Conti…
• Krrish movie is result of effort of many directors and
repersentive in terms of globalization. • Movie was a challenge for director to perform its real stunt. • Singapore government corporate in all aspect to shoot the movie in the different location in Singapore.
• Rakesh Roshan chose world best Experience team to direct
and shoot this movie of different – different countries.
Conti…
• Payment in dollar mounted the cost of movie. • A deal with STB provide all permission , insurance all needed thing to team in advance.
• Distribution System of Movie was in Overseas market was
Excellent. • International media was very supportive. • Promotion of Movie in India as well Abroad through TV channel was excellent.
Q1.How has film Industry Evolved Through Ages
• As the technology is getting developed Indian movie are creating a mile stone in Film Industry. Today Indian film Industry playing a important role in Indian economy . • We can divided Indian film era in four major parts. 1. The early days of Indian Cinema (1920- 50) 2. A golden age of Indian cinema (1950- 60) 3. The angry Youngman awakens (1970- 80) 4. Bollywood gains global popularity (1990- 2000)
Q2. How did the project (Krrish) created taking into consideration Indian Diaspora abroad.
• The movie followed by a simple strategy that is world as
one market and more then the 30 million people are NRI in
156 different countries and mainly in Europe and America which use to watch movie because of having Indian origin Overseas income is already contributing more to the $2.3 billion Indian movie industry, with foreign box office revenues
jumping from 5.3% of total revenue in 2005 to 9.8% in 2009
Conti…
• All ready success movie in global market showed a new path & dimension to Indian Film Industry. And globalization open the gate into enter the business of global market and makes movie with the of Foreign technology and people and gain good experience.
Q3. How did Mr. Rakesh Roshan used two used two
countries Competitiveness for the project ( India and
Singapore). 1. Low corporate tax 2. As a trade blocs of ASEAN states Singapore is India’s largest trading , investment and export partner.
3. The pro- business environment, stable government, workforce and strategic location truly ideal for any business.
Q4. what are the globalization factors that influenced the
production of Krrish in Singapore? How many countries
representatives helped in creation of mega success film Krrish. • Some factor that influenced the production of Krrish production these are:
1. Economical Factor
2. Political Factor 3. Technological Factor
doc_145408421.ppt
Indian movie industry mean Bollwood is one of old moviemaking industry.
The Indian film industry is estimated to be at around USD 1.5billion with an average growth rate of 15%.
Indian Bollywood industry cad be divided in 4 major age onthe base of its development .
Indian globalization has helped the helped the industry inmultinational market.
worldwide success of DDLJ showed the new market of Indian film
A case of Krrish: Globalization of production and markets of motion Pictures
Introduction
•Indian movie industry mean Bollwood is one of old movie making industry. •The Indian film industry is estimated to be at around USD 1.5 billion with an average growth rate of 15%. •Indian Bollywood industry cad be divided in 4 major age on the base of its development . •Indian globalization has helped the helped the industry in multinational market. • worldwide success of DDLJ showed the new market of Indian film
Analysis
•The case study all about the global business of Indian movie industry. •NRI across world are customer of global released of Indian movie. •Due to competitiveness advantage the 60 % of movie made in Singapore only. •Rakesh Roshan took advantage of global factor to make success this movie. •The strategy of Krrish of so simple teat world as a one market. •Krrish Movie is best example of globalization in Indian movie so far
Conti…
• Process of making is a systemic process which followed by several steps after getting idea and story and cast of film. • Preproduction • Production • Postproduction • Krrish is only Indian movie which shown Indian Superhero in Mix style. • This is first movie in which used latest technology which being only used in Hollywood movie. •
Conti…
• Krrish movie is result of effort of many directors and
repersentive in terms of globalization. • Movie was a challenge for director to perform its real stunt. • Singapore government corporate in all aspect to shoot the movie in the different location in Singapore.
• Rakesh Roshan chose world best Experience team to direct
and shoot this movie of different – different countries.
Conti…
• Payment in dollar mounted the cost of movie. • A deal with STB provide all permission , insurance all needed thing to team in advance.
• Distribution System of Movie was in Overseas market was
Excellent. • International media was very supportive. • Promotion of Movie in India as well Abroad through TV channel was excellent.
Q1.How has film Industry Evolved Through Ages
• As the technology is getting developed Indian movie are creating a mile stone in Film Industry. Today Indian film Industry playing a important role in Indian economy . • We can divided Indian film era in four major parts. 1. The early days of Indian Cinema (1920- 50) 2. A golden age of Indian cinema (1950- 60) 3. The angry Youngman awakens (1970- 80) 4. Bollywood gains global popularity (1990- 2000)
Q2. How did the project (Krrish) created taking into consideration Indian Diaspora abroad.
• The movie followed by a simple strategy that is world as
one market and more then the 30 million people are NRI in
156 different countries and mainly in Europe and America which use to watch movie because of having Indian origin Overseas income is already contributing more to the $2.3 billion Indian movie industry, with foreign box office revenues
jumping from 5.3% of total revenue in 2005 to 9.8% in 2009
Conti…
• All ready success movie in global market showed a new path & dimension to Indian Film Industry. And globalization open the gate into enter the business of global market and makes movie with the of Foreign technology and people and gain good experience.
Q3. How did Mr. Rakesh Roshan used two used two
countries Competitiveness for the project ( India and
Singapore). 1. Low corporate tax 2. As a trade blocs of ASEAN states Singapore is India’s largest trading , investment and export partner.
3. The pro- business environment, stable government, workforce and strategic location truly ideal for any business.
Q4. what are the globalization factors that influenced the
production of Krrish in Singapore? How many countries
representatives helped in creation of mega success film Krrish. • Some factor that influenced the production of Krrish production these are:
1. Economical Factor
2. Political Factor 3. Technological Factor
doc_145408421.ppt